Tap Into the Social Content Stream; Part 2
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TAP INTO THE SOCIAL CONTENT STREAM
#socialcontentstream @jenswartley
PART II
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HOW TO Create and Distribute Amazing Content
#socialcontentstream
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“Content that tries to sell, doesn’t. Content that tries to help, does.”
Linda Boff Executive Director, Global Brand Marketing GE
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POLL – to be programmed in system
How much social content are you charged with creating? (Select all)
a. A ton, I can barely keep up
b. A little bit each month, but it’s pretty manageable
c. We rarely produce social content
d. That’s not what I do
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What is Social Content
VISUAL
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What is Social Content
VISUAL VISCERAL
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What is Social Content
VISUAL VISCERAL VALUABLE
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What is Social Content
VISUAL VISCERAL VALUABLE VIRAL
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Content Takes on Many Forms
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Content Takes on Many Forms
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Content Takes on Many Forms
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Content Takes on Many Forms
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Content Takes on Many Forms
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Content Takes on Many Forms
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Content Takes on Many Forms
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Content Takes on Many Forms
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Content Takes on Many Forms
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Content Takes on Many Forms
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POLL – to be programmed in system
Which of these outlets are you creating content for? (Select all)
a. Facebook b. Twitter c. Pinterest d. Instagram e. Google+ f. YouTube g. Vine h. LinkedIn i. Our company blog/content site j. Other
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Collaborative Content Cuts Through the Clutter
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Inspire Them to Tell Great Stories
#socialcontentstream
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Canon: Creative Content
#socialcontentstream
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Let’s Give ‘em Something To Talk About
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Same Experience, Different Points of View
#socialcontentstream Target #MyKindofHoliday
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Social Content as Currency
#socialcontentstream
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5 Ways to Engage the Audience
#socialcontentstream
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1. Create a Conversation
#socialcontentstream
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2. Promote Sharing
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3. Allow Them to Shop the Content
#socialcontentstream
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4. Drive to a Branded Destination
#socialcontentstream
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5. Crowdsource New Ideas
#socialcontentstream
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Keeping It Always On
#socialcontentstream
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Keeping It Always On
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QUESTIONS?
#socialcontentstream @jenswartley
Go to TapInfluence.com to see the ci3es and dates for the “Tap Into the Social Content Stream” Workshop Series