Tan lou 10steps
-
Upload
loulouville -
Category
Health & Medicine
-
view
207 -
download
1
Transcript of Tan lou 10steps
![Page 1: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/1.jpg)
+
10 Step Marketing Plan for TMC Community Pediatrics Service Unit (Compeds)
Lourdes Tan
![Page 2: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/2.jpg)
+5 Steps for Part 1
1. Primary Target Market
2. Needs, Wants and Expectations
3. Choices, Competitors
4. Opportunity, Gap
5. How big is the Market, Cost, Consumer, Competition
![Page 3: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/3.jpg)
+Step 1: PTM
Purok Ilugin, Barangay Pinagbuhatan (Pop’n 130,000), Pasig City
Ages 18 years old and below, Class E and D
Depressed area
Live in subsistence
Poor health seeking behavior
![Page 4: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/4.jpg)
+Step 2: NWE
Needs: Health Promotion
Wants: Healthier Barangay
Expectations: Opportunity to practice good hygiene into becoming a habit
Maslow: Want Security knowing that healthier lives leads to become progressive individuals of society
![Page 5: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/5.jpg)
+Step 3: Competitors Direct:
Barangay Health Center Rotary Club of Pasig Medical Missions Pasig Dental Association
Indirect: Ilugin Elementary School Ilugin Homeowners Association Barangay Officers
Variables: Within vicinity, sense of community,
organized
![Page 6: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/6.jpg)
+
TMC Comp
Position Mapping
Sustainable
Not sustainable
More Community Involvement
Lesser Community Involvement
BHC
Med Missio
n
Rotary
Dental Assoc
![Page 7: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/7.jpg)
+
BHCP
Position Mapping
Needs Met
TMC Comp
Needs Not Met
More Community Involvement
Lesser Community Involvement
Rotary
Dental Assoc
Med Missio
n
![Page 8: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/8.jpg)
+Step 4: Gaps
Gaps in actually involving the community to make programs that meet their needs and be more sustainable
TMC Compeds Empowers the community Addressing REAL needs of community More sustainable
![Page 9: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/9.jpg)
+Step 5: Market Size
http://nscb.gov.ph/headlines/StatsSpeak/100706_rav_poverty.asp
![Page 10: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/10.jpg)
+Step 6: Product
![Page 11: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/11.jpg)
+5 Steps for Part 2
6. Product
7. Promo
8. Price
9. Place
10. Winning Strategy
![Page 12: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/12.jpg)
+Step 6: Product
TMC Compeds “Empowers communities thru collaborative
partnership with other socially responsible agencies”
Develops and executes Community Health Programs: (1) Health Service Delivery, (2) Capability building, (3) Health Promotion, (4) Community organization, (5) Coordination and Networking
Aims at sustainability
![Page 13: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/13.jpg)
+Step 7: Promo
Personal Communication: Direct Marketing Direct involvement with
end users For the community by
the community Health
![Page 14: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/14.jpg)
+Step 8: Price
Non-profit organization
![Page 15: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/15.jpg)
+Step 9: Place
Barangay Pinagbuhatan, Pasig City
Close proximity to TMC, which is the training hospital for the pediatricians
Compeds is a requirement in the Philippine Pediatric Society
![Page 16: Tan lou 10steps](https://reader035.fdocuments.net/reader035/viewer/2022062707/55848e50d8b42a043a8b4ee0/html5/thumbnails/16.jpg)
+Step 10: Winning Strategy
Differentiation: TMC Compeds Empowers the
community Addressing REAL needs
of community Sustainability