Tampa Electric Mobile Web
-
Upload
nick-france -
Category
Design
-
view
760 -
download
2
description
Transcript of Tampa Electric Mobile Web
Tampa Electric Mobile Web
http://m.tampaelectric.com
Nick France – Corporate Communications
Why the Mobile Web?
4 Billion Cell Phones Worldwide275 Million in U.S.
It’s one of the fastest growing markets in the communication industry
Mobile data will surpass voice (PSTN + VoIP) in 2011, climbing from $36 billion in 2008 to $94 billion in 2014.
Source: Pyramid Research
Life’s Essentials
Life’s Essentials
Indispensable Tool
Web AppsText/IME-mail
Photos, Music, Video, Maps/GPS, Money, Calendar, Contacts, Barcode Scanner,Book Reader, Calculator, Twitter, Facebook, Blog … and BTW -- it’s also a phone.
Growth and expansion of the Market
32% of all Americans have gotten online with a mobile.Source: Pew Internet & American Life, April, 2009
M-Commerce
Mobile Payments
Wave and Pay NFC Technology (Near Field Communications)Visa payWave
Pay-by-Mobile
Pay-Buy-Mobile (PBM) project provides a clear pathway to a successful mobile Near Field Communications (NFC) payment services.
NFC will enable mobile phones to be used to make fast, secure payments by passing the phone close to a point-of-sale ‘reader’.
52 mobile operators, serving over 1.7 billion subscribers, are supporting the PBM project.Source: gsmworld.com GSM (Global System for Mobile)
Way more than a phoneIt can be your wallet, credit card, ID card or a key to your home.
Myths and Design
• It’s not your desktop Website miniaturized• Design for the Mobile lifestyle
– Architecture, Content, Graphics• Let the user decide which site to go to
– Mobile or Desktop (device detection)• TLD (.mobi) not needed, sub domain - fine• Study Users before designing
Mobile Information Architecture
• Limit categories to 5• No more than 5 levels deep• At least one content item per
category• Prioritize links by activity or
popularity
Challenges
• Lack of understanding
• Deciding on what is essential (Publish the Bare Minimum)
• Design for Multiple Screen Sizes• The iPhone is 320 pixels wide by 480 pixels high.• Many Nokia N-Series devices are 240 pixels wide by 320 pixels high.• Older Nokia devices range from 176 by 208 pixels up to 352 by 416 pixels.• Blackberrys range anywhere from 160 x 160 pixels up to 324 x 352 pixels.
Tampa Electric’s Mobile Web
Tampa Electric’s Mobile Web
Potential of Mobile Web
LBSLocation-based Services
GISGeographical information systems
Mobile Devices Panasonic Toughbook - Gobi™ mobile broadband connectivity.
Potential of Mobile Web
Allow customers to monitor their energy consumption, accumulating energy costs and pricing changes from their mobile devices.
Resources
Mobile Web Designhttp://mobiforge.com http://www.w3.org/TR/mobile-bp/ http://tinyurl.com/8fyuku (Smashing Magazine)http://tinyurl.com/y9gq2pt (Sitepoint)
Payments /m-Commercehttp://www.itron.comhttp://www.boku.com/http://www.nttdocomo.com/https://www.paypal.com/ http://checkout.google.com https://payments.amazon.com/http://www.zong.com/http://www.obopay.com/https://www.paymate.com/http://www.visa.com/visapaywave/
Researchhttp://juniperresearch.com/http://www.pyr.com (Pyramid Research)http://www.pewinternet.org/ Technologyhttp://gobianywhere.com/http://www.tendrilinc.com/http://gsmworld.com GSM (Global System for Mobile)