Tampa Electric Mobile Web
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Tampa Electric Mobile Web
http://m.tampaelectric.com
Nick France – Corporate Communications
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Why the Mobile Web?
4 Billion Cell Phones Worldwide275 Million in U.S.
It’s one of the fastest growing markets in the communication industry
Mobile data will surpass voice (PSTN + VoIP) in 2011, climbing from $36 billion in 2008 to $94 billion in 2014.
Source: Pyramid Research
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Life’s Essentials
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Life’s Essentials
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Indispensable Tool
Web AppsText/IME-mail
Photos, Music, Video, Maps/GPS, Money, Calendar, Contacts, Barcode Scanner,Book Reader, Calculator, Twitter, Facebook, Blog … and BTW -- it’s also a phone.
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Growth and expansion of the Market
32% of all Americans have gotten online with a mobile.Source: Pew Internet & American Life, April, 2009
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M-Commerce
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Mobile Payments
Wave and Pay NFC Technology (Near Field Communications)Visa payWave
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Pay-by-Mobile
Pay-Buy-Mobile (PBM) project provides a clear pathway to a successful mobile Near Field Communications (NFC) payment services.
NFC will enable mobile phones to be used to make fast, secure payments by passing the phone close to a point-of-sale ‘reader’.
52 mobile operators, serving over 1.7 billion subscribers, are supporting the PBM project.Source: gsmworld.com GSM (Global System for Mobile)
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Way more than a phoneIt can be your wallet, credit card, ID card or a key to your home.
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Myths and Design
• It’s not your desktop Website miniaturized• Design for the Mobile lifestyle
– Architecture, Content, Graphics• Let the user decide which site to go to
– Mobile or Desktop (device detection)• TLD (.mobi) not needed, sub domain - fine• Study Users before designing
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Mobile Information Architecture
• Limit categories to 5• No more than 5 levels deep• At least one content item per
category• Prioritize links by activity or
popularity
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Challenges
• Lack of understanding
• Deciding on what is essential (Publish the Bare Minimum)
• Design for Multiple Screen Sizes• The iPhone is 320 pixels wide by 480 pixels high.• Many Nokia N-Series devices are 240 pixels wide by 320 pixels high.• Older Nokia devices range from 176 by 208 pixels up to 352 by 416 pixels.• Blackberrys range anywhere from 160 x 160 pixels up to 324 x 352 pixels.
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Tampa Electric’s Mobile Web
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Tampa Electric’s Mobile Web
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Potential of Mobile Web
LBSLocation-based Services
GISGeographical information systems
Mobile Devices Panasonic Toughbook - Gobi™ mobile broadband connectivity.
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Potential of Mobile Web
Allow customers to monitor their energy consumption, accumulating energy costs and pricing changes from their mobile devices.
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Resources
Mobile Web Designhttp://mobiforge.com http://www.w3.org/TR/mobile-bp/ http://tinyurl.com/8fyuku (Smashing Magazine)http://tinyurl.com/y9gq2pt (Sitepoint)
Payments /m-Commercehttp://www.itron.comhttp://www.boku.com/http://www.nttdocomo.com/https://www.paypal.com/ http://checkout.google.com https://payments.amazon.com/http://www.zong.com/http://www.obopay.com/https://www.paymate.com/http://www.visa.com/visapaywave/
Researchhttp://juniperresearch.com/http://www.pyr.com (Pyramid Research)http://www.pewinternet.org/ Technologyhttp://gobianywhere.com/http://www.tendrilinc.com/http://gsmworld.com GSM (Global System for Mobile)