Tamil Murasu - sph.com.sg media kit 2013.pdf · OVERVIEW . Tamil Murasu keeps readers, both local...

MEDIA KIT 2013 Tamil Murasu

CONT

ENTS

o About Tamil Murasu o Facts & Figures:

Readers Profile o Benefits to

Advertisers o Creative Options o Advertising Rates o Appendix

TAMIL MURASU ABOUT...

OVERVIEW Tamil Murasu keeps readers, both local and expatriate Indians, informed of the latest within the Indian community and the world. EDITORIAL POSITIONING Daily dose of “something for everyone”, from students to

parents to working professional Besides being a key channel for updates from India and South

Asia, Tamil Murasu serves the local community well by:

Providing Local and India breaking news Being a study guide to Tamil language students

Readers follow keenly news on sports (eg. cricket and EPL) and

entertainment news from Kollywood

EDITORIAL – MAIN PAPER • Singapore News • South Asia News • World News • Sports • Horoscope page • Cinema & Kollywood news • Examination tips and

assessment papers for students

• Lifestyle (health, tech, legal column, travel)

WEEKLY FEATURES DAY EDITORIAL FEATURESMonday 12-Page tabloid students’

educational supplement

Thursday Youth Page for teens

Sunday Lifestyle, short stories & cookery

READERS PROFILE FACTS & FIGURES...

READERSHIP & CIRCULATION

Readership* (All people aged 15+)

Circulation (Avg 2012)

TM (Mon-Sat) 53,000 15,400

TM (Sun) 69,000 21,500

* Source: Nielsen Media Index 2012

TM has more mature readers

Base : All people aged 15+ (National: 4,035,000, TM: 53,000) Source: Nielsen Media Index 2012

AGE

8

17 21 21

34

2

13 13

40

30

15-19 20-29 30-39 40-49 50+

National TM

MEDIAN AGE IS 46 (National: 42)

Figures are in %

Economically active 23% PMEBs (Nat: 28%)

$1,882 median personal income

(Nat: $2,440)

$4,068 median household income (Nat: $4,820) 45% tertiary educated

(Nat: 39%)

26 mins median reading time 85% 5-6 issues

47% HDB 5 room + or private housing (Nat: 44%)

55% Female (Nat: 50%)

66% Age 25-49 (Nat: 50%)

Base : All people aged 15+ (National: 4,035,000, TM: 53,000) Source: Nielsen Media Index 2012

24

43

49

44

62

26

32

38

57

62

Gather company/research info

Watch movie/TV/video

Participate in social networking portal

General surfing

Email

TM Readers National

60% access Internet daily IN

TERN

ET US

AGE O

F REA

DERS

*

Figures are in %

*Past Month; all platforms Base : TM readers (Base: 53,000) Source: Nielsen Media Index 2012

Newspaper a key channel

39

48

58 57

Mobile phone brand & model Slimming Salons / Products

Pop 15+ TM Readers

(% of base)

Base: Tamil Murasu yesterday readers (Weekday) Estimated Readers base: 53,000 (Mon-Sat) Estimated Population (15+) base: 4,035,000 Source: Nielsen Media Index / Consumer Insights 2012

Receptive to advertising

64.9

29.1

77

40

Advertising is the main way to learn aboutnew products

I have more trust in advertised products

Pop 15+ TM Readers

(% of base)

Base: Tamil Murasu yesterday readers (Weekday) Estimated Readers base: 53,000 (Mon-Sat) Estimated Population (15+) base: 4,035,000 Source: Nielsen Media Index / Consumer Insights 2012

ADVERTISERS BENEFITS TO

High usage of IDD calls

37

20

11 5 2 1

62

42

13

6 2 0

IDD Calls PastMonth

SINGTEL STARHUB M1 PHOENIX COMMS SUNPAGE

P15+TM Readers

Base: Tamil Murasu yesterday readers (Weekday) Estimated Readers base: 53,000 (Mon-Sat); Estimated Population (15+) base: 4,035,000 Source: Nielsen Media Index 2012

(% of base)

IDD providers used

TM readers more holiday makers

48

23

14

10

57

28

25

2

Any

1

2

3+ TM ReadersNational

(% of base)

Pleasure Trips Past Year

Base: Tamil Murasu yesterday readers (Weekday) Estimated Readers base: 53,000 (Mon-Sat); Estimated Population (15+) base: 4,035,000 Source: Nielsen Media Index 2012

31

42

58

51

49

51

70

70

A designer label improves my image

It's important to be attractive to the opposite sex

It's important to keep young looking

Wearing attractive clothing makes me feel confident

TM Readers National

TM readers are beauty conscious Ps

ycho

grap

hic

prof

ile

Figures are in % Base : TM readers (Base: 53,000) Source: Nielsen Media Index 2012

43

60

61

65

67

53

62

66

66

83

I always check nutritional content of food

I pay close attention to my weight

Exercising is an important part of my life

I make conscious effort to maintain a balanced diet

I should do a lot more about my health

TM Readers National

TM readers are health conscious Ps

ycho

grap

hic

prof

ile

Figures are in % Base : TM readers (Base: 53,000) Source: Nielsen Media Index 2012

Quality consumers

23

48

60

71

40

51

70

79

I make impulse purchases

I enjoy the fun of shopping

Willing to pay more for quality goods

I look for value for money

TM Readers National

Psyc

hogr

aphi

c pr

ofile

Base : TM readers (Base: 53,000) Source: Nielsen Media Index 2012

OPTIONS CREATIVE

Creative shape “Steps” “Diagonal Rectangles” “Odd Shape”

Creative buy “Newsletter” “Insert (coupon)”

RATES ADVERTISING

Tamil Murasu (Mon-Sat) Ad Sizes

Full

½ ¼

Junior

Sizes (cm x col) Full Page $6,592 $3,592 $2,592

(54 X 8)

Junior Page $5,332 $2,332 $1,332

(37 X 6)

½ Page $5,296 $2,296 $1,296

(27 X 8)

¼ Page $4,648 $1,648 $648

(27 X 4)

FC 1 Spot BW

Sizes (cm x col) Full Page $7,240 $4,240 $3,240

(54 X 8)

Junior Page $5,665 $2,665 $1,665

(37 X 6)

½ Page $5,620 $2,620 $1,620

(27 X 8)

¼ Page $4,810 $1,810 $810

(27 X 4)

Tamil Murasu (Sun) Ad Sizes

Full

½ ¼

Junior

FC 1 Spot BW

APPENDIX

Source: Nielson Media Index 2012

DEMOGRAPHIC PROFILE PROFILE TYPES % (‘000) % (‘000)

15-19 yrs 323 8.0 1 1.9 20-29 yrs 670 16.6 7 13.2 30-39 yrs 831 20.6 7 13.2 40-49 yrs 836 20.7 21 39.6 50-59 yrs 689 17.1 5 9.4 60+ yrs 686 17.0 11 20.8 Median Age 42 46

National population TM Readers

AGE

28


Male 2,033 50.4 25 47.2 Female 2,002 49.6 29 54.7


GENDER

29


Chinese 3,025 75.0 - - Malay 439 10.9 - - Indian 368 9.1 53 100.0

Others 203 5.0 - -

RACE


PMEBs 1,137 28.2 12 22.6 White Collar 603 14.9 7 13.2 Blue Collar 752 18.6 9 17.0 Students 447 11.1 1 1.9 Housewives 673 16.7 16 30.2 Retirees 257 6.4 5 9.4


OCCUPATION

Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed


Primary & below 663 16.4 6 11.3 Some Secondary/Completed ITE/ITC/NTC

612 15.2 7 13.2

GCE N/O Level 933 23.1 15 28.3 GCE A/HSC 237 5.9 2 3.8 Tertiary (Poly/Uni/Postgrad) 1,586 39.3 24 45.3


EDUCATION



HDB 1-3 Room 812 20.1 12 22.6 HDB 4 Room 1,444 35.8 18 34.0 HDB 5 Room/Exec 1,001 24.8 17 32.1 Condo/Pte Apt 430 10.7 7 13.2 Landed 348 8.6 1 1.9


DWELLING

32



Below S$1,000 323 8.0 6 11.3 S$1,001 – 3,000 1,108 27.5 13 24.5 S$3,001 – 5,000 540 13.4 6 11.3 S$5,001 – 7,000 216 5.4 1 1.9 S$7,001 – 10,000 101 2.5 - - Above S$10,000 86 2.1 1 1.9 Median : S$2,440 S$1,882


PERSONAL INCOME

Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed


Below S$1,000 184 4.6 3 5.7 S$1,001 – 3,000 892 22.1 16 30.2 S$3,001 – 5,000 960 23.8 13 24.5 S$5,001 – 7,000 584 14.5 9 17.0 S$7,001 – 10,000 685 17.0 9 17.0 Above S$10,000 729 18.1 4 7.5 Median : S$4,820 S$4,068


HOUSEHOLD INCOME


BH Readers (%)

PSYCHOGRAPHIC PROFILE PROFILE TYPES

Important to have financial plan for Retirement 84.81 86.79

I am more generous with Family 68.10 77.36 I buy brands my children prefer 20.84 47.17 Exercising is an important part of my life 61.41 66.04 I should do a lot more about my health 67.01 83.02 I make conscious effort to maintain a balanced diet 64.71 66.04

I pay close attention to my weight 60.12 62.26 I always check nutritional content of food 42.85 52.83


Note: % of respective group

National population (%)

BH Readers (%)

PSYCHOGRAPHIC PROFILE PROFILE TYPES

I look for value for money 70.66 79.25 Willing to pay more for quality goods 59.83 69.81 I enjoy the fun of shopping 47.86 50.94 I make impulse purchases 22.68 39.62 Advertising is the main way to learn about new products 64.93 77.36

I have more trust in advertised products 29.10 39.62 It's important to keep young looking 58.14 69.81 Wearing attractive clothing makes me feel confident 50.56 69.81

It's important to be attractive to the opposite sex 41.54 50.94

A designer label improves my image 31.15 49.06


Note: % of respective group

National population (%)

THANK YOU

Tamil Murasu - sph.com.sg media kit 2013.pdf · OVERVIEW . Tamil Murasu keeps readers, both local...

Documents

Transcript of Tamil Murasu - sph.com.sg media kit 2013.pdf · OVERVIEW . Tamil Murasu keeps readers, both local...