flue

01

Using clickthrough rate…

How to measure online advertising?

flue

02

Is it sufficient?

Certainly not. Clickthrough rate...

….talks only about small share of internet users

….cannot determine the impact online advertising has on branding

….is not comparable to any other media metrics

flue

03

Then what is the proper measure for the total media mix

?

flue

04

How to verify the impact of online campaigns within the total media mix

(Dopad online reklamní kampaněv rámci media mixu)

Tamás Ács, Product ManagerKonferenční centrum U Hájků, Praha

25. října 2011, 14:30

KONFERENCE WEBTOP100