SEMINAR MOETÖÖSTUSELE, DISAINERITELE, DISAINITUDENGITELEEESTI MOEDISAINI LIIT TOOB HARIVAD SEMINARID KOJU KÄTTE

16.09 /17.09 BALTIKA KVARTALI MOELAVAL / Veereni 24, Black Box

Projektijuht: Oksana Tandit (Eesti Moedisaini Liidu juhatuse liige)

KAVABaltika Kvartal, Veereni 24, Black Box

Seminarid on inglise keeles.

REEDE 16.09 / 13.00 – 17.00

13.00 – 14.15 Stefan Siegel’s (UK) session on networks, making an impact in fashion

industry and international markets.

14.20 – 15.35 Sally Denton’s (UK) session on clear brand/ product offer,

working with buyers, building profi le.

16.00 – 17.30 Pitching of 3 of Estonian designers. Expert´s feedback.

LAUPÄEV 17.09 / 10.30-16.00

10.30 - 12.00 Camilla Wellton (SWE) „Design and fi t come fi rst. Always.”

12.00 - 13.00 Lectra cooperation with Embassy of Fashion, Kaledo Textiles, Modaris 3D fi t

13.00 - 13.30 Coffee

14.00 - 16.00 Anna Lebsak Kleimans, Maya Kaznacheeva, Fashion Consulting Group, (RU)

Innovative business model and e-retail.

Teata oma osavõtusoovist hiljemalt 14.09 / oksanatandit@gmail.com

Seminaril 2 päeva osalemistasu on :

tudengitele: € 20

disainerid: € 40

ettevõtted: € 60

EML liikmed: € 30

Ülekande tähtaeg on 15.09.11, soovi korral väljastatakse arve.Hansapank: 221036263386Saaja: EESTI MOEDISAINI LIIT

SEMINARI TOETAVAD:

WHO IS WHO? 16.09 / 13.00 – 14.15

Stefan Siegel, a native South Tyrolean - the German speaking part of Northern

Italy - kick-started his colourful career during his Economics studies when he

gained experience in the fashion and media industry working for prestigious

design houses and advertising agencies. Followed by a successful modelling

career he worked on fi ve continents before achieving his MA in International

Economics in 2004. After graduation he joined the world of fi nance, working

for renowned companies such as Ernst & Young and Sal. Oppenheim in

Switzerland, and fi nally the Merrill Lynch M&A Investment Banking group

in London and New York, specialising on the Consumer & Retail sector

and advising publicly listed fashion powerhouses. Stefan used the gained

experience to launch the NOT JUST A LABEL (“NJAL”) project, based on an idea he had with his brother

Daniel, a computer science expert. Although launching the company on a shoestring in 2008, NJAL

today is the leading global platform for emerging fashion designers and ranks among the most respected

websites in the fashion industry.

16.09 / 14.20 – 15.35 Sally Denton, Managing Director – The Trend Boutique

With 15 years experience in the industry, Sally Denton’s expertise focuses

around trends, online publishing, business support and education having

assisted thousands of businesses & students to develop their full potential

and is recognized has having particular knowledge & interest in the designer

sector.

Sally is currently Managing Director of The Trend Boutique where she provides

an international online trends site & resource, a series of large scale conferences,

widespread lecturing & course development, as well as a consultancy service

to industry, with recent commissions that include trend forecasting for an international publication and

presentations on behalf of the British Council as part of Colombo Fashion Week, Sri Lanka.

17.09 / 10.30 - 12.00Camilla Wellton: “Design and fi t come fi rst. Always.”

The young Stockholm designer, who launched her label in its present form after

graduating in the late Summer 2009. She is shortlisted for the UK Innovation

Award 2011, winner of the Sisters Academy design competition earlier this

year. Camilla also won the Ikea Fashion Design Contest in 2010.

SEMINAR:„I´m a great believer in possibility to develop, through one´s own effort, personal

power. And to use this to create the conditions you need and want in your life.

Nobody needs to be a victim of their own ignorance, misfortune or seeming

lack of wealth“

„In this seminar, i will share my own experiences in the fashion industry where i´ve applied this approach to

empower myself ( being a self taught designer), build my self esteem, deal with my doubts about my skills,

create innovative products, get help from people in the business and get my brand out on the international

the market.“

17.09 / 12.00 - 13.00Lectra is the world leader in integrated technology solutions that automate, streamline and

accelerateproduct design, development and manufacturing processes for industries using soft materials.

Lectra Seminar in cooperation with Embassy of FashionAfter some brainstorming sessions between the designers of the Embassy of Fashion and our solution

specialist, Piret Paal, they came up with some very interesting ideas to work with. At one hand they

really wanted to take into account the real needs and challenges young designers face nowadays. So we

decided it could be very interesting to show in a concrete way that a growing business for young

designers doesn’t need to be an impossible challenge. On the other hand they want to demonstrate

through concrete examples that the use of software in the fashion industry does not only allow designers

to work in a more effi cient way, but that it can also be inspiring.

During the seminar we will focus in a fi rst part on our textile design solution Kaledo Textiles. With

Kaledo,designers can easily create original concepts or adapt existing ideas for prints, weaves and knits.

While it is possible to use Kaledo print, weave and knit as standalone units, they are part of a global

solution,

In a second part we will show how to integrate these prints directly on your patterns trough our pattern-

making solution Modaris and Modaris 3D fi t. Which gives us also the opportunity to do a 3D simulation of

the garments.

17.09 / 13.30-16.00Anna Lebsak-Kleimans, Fashion Consulting Group International,Founder and CEO

In 2000 Anna Lebsak-Kleimans has created a team that established a company

-Fashion Consulting Group (Russia) which offered education, business

consulting and marketing research in fashion for local business Since 2007

Anna established fi rst international branch for FCG - Fashion Consulting Group

International in New York targeted to international business. FCG International

is focused on international companies which are interested in entering and

succeeding in the Russian market

«FCG International delivers competitive advantage to our clients by investigating

the market, profi ling key market players, detailing strategies and recommending plans to succeed,” says

Anna to WWD, May 2007 «To every project we bring our intelligence, insight, and creativity.»

Supported by professors from Fashion Institute of Technology (New York) and the State University

HSE (Moscow), Anna initiated the nation’s fi rst and most comprehensive educational Center in Fashion

Management and Communications, authoring courses in Public Relations, Visual Merchandising, and

Fashion Marketing

SEMINAR:“Time when one single fashion trend dominates for all , time when designers could build business on “the

creative innovations “- for example – on ‘bias-cut’ idea or on ‘mini’ revolution have left in the past. Today the success of a design brand depends not so much from innovative model of a dress, but from innovative business model and talent to see new possibilities for business. The Internet became a

source of such new possibilities for fashion business and it gives the chance to communicate directly with

the client!”

Maya Kaznacheeva, Fashion Cosulting Group, Marketing Director

Her great experience in development of many russians and overseas

projects include famous names as Gap, All Saints, Sweaty Betty etc.

Maya Kaznacheeva has an experience of start-up projects. One of her best

acievement in fashion industry is a project with a famous desiner Maria

Francheska Pepe (London Fashion Week (SS 09), jeans brand G’Idle and

conceptual fashion boutique (Farrington, London). Maya Kaznacheeva has

PhD degree in economics and also graduated from one of the most famous

fashion schools “Istituto Marangoni” with high degree. Her personal interests

in live are modern art, photography and design.

SEMINAR:“Today as in Russia and all over the world we are seeing rapid growth of e-retail segment which is

projected increase 2.5 times by 2015. E-Retail sector draws attention of the old and new fashion market

players, investment funds and companies developing online trading in other markets.”

NOTES