Taller Tendencias Iart Area Privada
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Transcript of Taller Tendencias Iart Area Privada
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TENDENCIASINDUSTRIA DE LA MODA
Cuadro de Tomás Vaquero
Haz clic en todas la imágenes, la mayoría te llevarán a otros lugares..
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PANORAMA ACTUAL
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PANORAMA ACTUAL
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Stronger Brands 2005-2008
Algunas de las marcas que más fuerza han ganado entre 2005 y 2008, según un reconocido estudio de mercado americano.
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Strong Brands 2005-2008
Gracias entre otras cosas al IPOD, a sus tiendas propias y a su Genius Bar,
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Strong Brands 2005-2008
Ha incluido en su estrategía a la mujer con programas como “El encantador de perros”
Siempre llega el primero. En 2010 lanzará Google Wave que combina email, livechat, wiki documentes, etc…
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Duty Free & Travel Retail
World ExhibitionoctubreCannes
14000 participantes
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Duty Free & Travel Retail El mercado del Duty Free es un
TRANSMERCADO situado más allá de las fronteras nacionales y que nos ayuda a tomar el pulso del mercado global.
Sus estrategias son innovadoras y es uno de los primeros que detecta los cambios económicos, qué zonas se recuperan, hábitos de consumo, flujo de pasajeros, etc.
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MEDIDAS ANTE LAS CRISIS
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Duty Free and Travel Retail “Chanel promotion: in
a shop-in-shop located in a 10,000-square-foot store in Frankfurt airport. For the first time in travel retail, the fashion house is selling for a limited time its exclusive fragrances, which are primarily sold in Chanel’s boutiques.”
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ESTRATEGIAS
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CENTRARSE EN ATRAER AL CLIENTE POTENCIAL
Conseguir que el 40% que entra COMPRE
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TOM FORD: HOM
BRE MARCA LUJO
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Habrá recuperación pero nada será igual: los hábitos han cambiado para siempre.
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Hábitos de consumo Post-crisis
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Nuevo panoramaNuevos valores
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FUTURO CLIENTE
“I don’t want to stop the Internet. I want to use it efficiently to develop the growth of brands, but in a safe way,” Arnault from LVMH said.
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QUIÉN SERÁ EL CLIENTE FUTURO
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CADENA DE DISTRIBUCIÓN
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FLAGSHIP VS POP-UP
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Comme de Garcons Pop-up Store
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La Fragancia efímeraPRADA’s Infusion de Fleur d’Orange.Nuevo olor y nuevo estampadocada 4 meses.
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GUCCI: ONG PROGRAM y TEMPORARY SHOPHaz clic en la
foto
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Colecciones cápsula
Colección cápsula ADIDAS.
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ICE QUEEN: LO GóTICOHaz clic en la foto
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HAUTE MACABRE
Dazed and Digital
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Susana Escribano
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GÓTICO:HINCAR EL DIENTE
LA MUJER VAMPIRIZADA
Arturo Elena, ilustrador.
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PAOLA HERNANDEZ
El look “crepúsculo” en el desfile de NYC de la mejicana Paola Hernández.
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LimelightNYC: 1800s, Gothic
Revival-style Episcopal Church on West 20th Street and Sixth Avenue became a nightclub in 1983.
Abrirá de nuevo como centro comercial.
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LO ECO VENDE
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VERT COUTURE
CHICAGO: “Vert Couture: An Evening of Fabulous Eco-Fashion and Environmental Responsibility,”
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Levi’s ECO DENIM
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Levi’s ECO DENIM
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NKE Recycled
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COMPRA RESPONSABLEThe campaign, titled
“Buy Responsibly,” was designed by Saatchi & Saatchi Geneva and features TV spots to run in Europe of exploited workers trapped under an upside-down shopping cart.
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Sustainable Fashion Forum
Según los directivos reunidos en el foro: La sostenibilidad es un CONCEPTO IDEALIZADO
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TECHNOLOGY FASHIONABLELUJO-TECH
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LUXURY- GOTHIC LAPTOPSHaz clic en la imagen
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Space FashionHaz clic en la imagen
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Diseñadores textiles
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LOS BASICOS 2.0
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LOS BÁSICOS 2.0
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“Private” brands
Steve Isaacs, un ejemplo del uso del social media.
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SOCIAL MEDIAPLACEMENT VS NO
PLACEMENT?Social media una forma deComprobar su eficacia.
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BLOGS
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Posible ciclo vital del blog
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WEB TOOLS
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MARKETING Y TELEFONIA
MOVIL
LECTOR DE CÓDIGOS DE BARRASCOMPARADORES DE PRECIOSCONTADORES DE CALORIASCONTRALODRES DE GASTO
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COOLHUNTING FROM HOME
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ART
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SERIES
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Knitting: micro tendencias
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Men’s fashion
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FILO
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TOKIO
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No es igual
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ENTRENA TU
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GRACIAS
maria@demodeshowroom
demodeshowroom.blogspot.com