Taller publicitat. Àlex marquina
-
Upload
el-taller-de-marketing -
Category
Technology
-
view
25 -
download
0
description
Transcript of Taller publicitat. Àlex marquina
![Page 1: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/1.jpg)
REINVENTANDO LA PUBLICIDADDESDE LA PUBLICIDAD
(*) DESDE UN GRUPO DE COMUNICACION AUDIOVISUAL
Àlex Marquinaccrtvi
![Page 2: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/2.jpg)
10 MINUTOS....10 IDEAS
![Page 3: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/3.jpg)
Antes que nada...Y yo que hago aquí ?
1.#
![Page 4: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/4.jpg)
Reiventando los roles
2.#
![Page 5: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/5.jpg)
Reiventando los roles
2.#
![Page 6: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/6.jpg)
Reiventando las estructuras
3.#
![Page 7: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/7.jpg)
Adaptabilidad
Autoorganización
Transversalidad
Capacidad de “enjambrar”
3.#
![Page 8: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/8.jpg)
Reiventando la comunicación
4.#
![Page 9: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/9.jpg)
Pasamos del ANUNCIARSEal
COMUNICARSE
4.#
![Page 10: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/10.jpg)
Pasamos del ANUNCIARSEal
COMUNICARSE
4.#
![Page 11: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/11.jpg)
4.#
![Page 12: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/12.jpg)
Publicidad globalizada ?
5.#
![Page 13: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/13.jpg)
Día 29 Junio 21.19 h.Ciudad del cabo
5.#
Portugal Vs España
Tele5
![Page 14: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/14.jpg)
5.#
![Page 15: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/15.jpg)
... Claro esto siempre y cuando estuvieras Delante del televisor
5.#
tuenti
![Page 16: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/16.jpg)
Long Tail Video
6.#
![Page 17: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/17.jpg)
Long Tail Video6.#
![Page 18: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/18.jpg)
Long Tail Video6.#
Total Visualizaciones enero 2010
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Pol
ònia
Bus
cant
La
La S
agra
da
TN
Com
arqu
es
Esp
ai T
erra
Àgo
ra
Pob
leno
u
Més
Din
amita
Tot
un
món
Tem
ps d
e
Boc
amol
l
Sile
nci?
Tal
ler.
doc
Din
amita
Qua
rts
de n
ou
Tel
enot
ície
s-
L'un
per
l'al
tre
Ton
s
La s
etm
ana
de
240,
el n
en
@@
Alm
adra
va
Gol
a g
ol
@@
Esp
ecia
l
Ritm
es.c
at
Un
fora
t a la
Sal
ut!
Un
colo
r no
u
Bat
ecs
@@
Pro
gram
a
For
at 1
8
Consumo Video on demand enero 2010
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
1 2 3
enero
long tailtop 10
total video CCMA
Top ten programas
356 programas
![Page 19: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/19.jpg)
We are family
7.#
![Page 20: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/20.jpg)
7.#
We are family
![Page 21: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/21.jpg)
7.#
Wii are family
![Page 22: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/22.jpg)
7.#
![Page 23: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/23.jpg)
App Iphone7.#
App Ipad
Internet Tv
![Page 25: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/25.jpg)
Las redes sociales y los medios de comunicación
8.#
![Page 26: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/26.jpg)
8.#
180.000 fans
150.000 fans
60.000 fans
16.000 fans
4.000 fans
42.000 fans
HEMOS REUNIDO A 500.000 FANS
![Page 27: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/27.jpg)
8.#Pero sólo vemos la punta del
iceberg
![Page 28: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/28.jpg)
8.#
Nuestra reputación se esta definiendo en la red
Cada dia se producen miles de conversaciones que
No escuchamos
![Page 29: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/29.jpg)
... En el fondo, fondo muy en el fondo¿ sabeis que está pasando ?
9.#
GESTIÓN DEL CONOCIMIENTO
![Page 30: Taller publicitat. Àlex marquina](https://reader034.fdocuments.net/reader034/viewer/2022050722/5451f8a3af7959ed518b585f/html5/thumbnails/30.jpg)
La décima que salga de esta salaDurante el debate
10.#
Facebook.com/alexmarquina@alexmarquina