Taller Design Thinking v2
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Transcript of Taller Design Thinking v2
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,
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-Inspiracin:problema o oportunidad que motivan
la bsqueda de soluciones.
-Ideacin:proceso de generar, desarrollar y probar
ideas que pueden conducir a soluciones.
-Implementacin:trazado de ruta al mercado
Ver esquema
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the intellectual identification with or vicarious experiencingof the feelings, thoughts, or attitudes of another
empathy: what?
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huh?
empathy: what?
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empathy is:
when you feel what the other person is feeling.
when you can mirror their expression, their opinions,and their hopes.
empathy: what?
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to discover peoples explicit and implicit needs so that youcan meet them through your design solutions.
empathy: why?
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expose. observe. engage.
empathize: how?
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to uncover peoples explicit and implicit needs so that youcan question them
observe: why?
what is this person (or persons) doing?Notice what is happening both with the person and the
context he/she is functioning within.
how are they doing it?pretend you are describing the picture to someonenot looking at it.
why are they doing it this way?take a guess. start to form a story. then ask.
what :: how :: why
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expose. observe. engage.
Engage
Seek stories
Talk about feelings
Why?
empathize: how?
what you seeyour user, body language, artifacts
what you hearquotes, stories, key words, contradictions
what you feel that your user is feelingemotions, beliefs, confusion
captureyour findings
expose. observe. engage.
and capture.
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a unique, concise reframing of the problem that isgrounded in user needs & insights
point of view: what?
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expose new opportunities by looking at things differently
guide innovation efforts
make sure weve identified something worth working on
point of view: why?
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
short
specific
sexy
point of view: tips
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All the creative, wild, bad,OK, and undevelopedideas from your brainstorm
Yield familiar andincremental results
When evaluated withtypical attractive andfeasible criteria beforedirect implementation
idea selection is a critical step
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All the creative, wild, bad,OK, and undevelopedideas from your brainstorm
Can be developedfor feasibility
Selected for potential
we will select and develophigh potential ideas
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is the iterative generation of artifacts intended to answerquestions that get you closer to your final solution
is creating a concrete embodiment of a concept whichbecome a way to test your hypotheses
is building to think
prototyping . . .
prototype: fail early and often
(risk vs. iteration curve)(cost of failure vs. project time)
client dinners
focus groups
usability centers
surveysweb analytics
beta testing
pre-release
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use your prototypes as a probeto continue to gain empathy for your users
Change to reflect users once they aredecided
Change to reflect users once they are
decided
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