Talk: Why Leading Brands Are Focusing on Web & Mobile App Personalizations and Real

The post-regulation airline industry, was an era of labor strife, price wars, fluctuating fuel prices in America. While People Express offered all of its tickets at a single low price based

on historical demand, American Airline’s superior data technology and predictive models enabled it to ensure that only a small percentage of tickets on a given plane were available

at steep discounts, while vacationers and business travelers would pay different, higher rates. Predicted demand enabled American to gain market share.

INSIDER London | Moscow | Istanbul | Dubai | Warsaw

Too many people out there. How do you segment your

customers?


4


It’s a real estate

problem.


E-Commerce Challenges

97%of visits walk away from

your site and never purchase

80-85% of the times people don’t convert their basket

80-90% of people don’t see

promotions on your home or landing pages

99% of visitors provide no contact

details before leaving your website



• CPC’s increased 288% from 2010 – 2015

• $4 trillion worth abandoned basket has been abandoned in 2015, and about 63% of that is potentially recoverable (BI Intelligence 2015)

Do you see theopportunity?


• In 2015, acquiring new customers is more expensive that ever

The World

Conversion Rate

%3

Bounce rate

%28

MENA Region

Conversion Rate

%0.80

Bounce rate

%58

Email Referral Social Direct Organic Search Paid Search Display

-100%

-50%

0%

50%

100%

150%

Conversion rate of traffic channelsrelative to their site averages

201301

201302

201303

201304

201305

201306

201307

201308

201309

201310

201311

201312

201401

201402

201403

201404

201405

201406

201407

201408

201409

201410

201411

201412

201501

201502

201503

201504

201505

201506

201507

201508

201509

201510

201511

201512

201601

2016020.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

Device Traffic Rates

desktop mobile tablet

When visitors come to your website

You have only 1 landing page to give the first impression

You have only 1 content to deliver relevant experience

You have only 1 chance to capture your customers

How well you understand and target different personas ?

Sofa Surfers

Quick browsers

who dwell on

category pages

Big Spenders

Love to browse

and make up 30%

of your rev

Basket Cases

Typically arrive on

paid search, browse

in the evenings

Super Shoppers

Know what they

want and make up

10% of rev

First Timer

First time on your site,

never purchased

anything


Over %75 of a site’s users contribute almost no value.

%5 of a site’s users contribute nearly %50 of its total revenue.

Data measured across our client base shows



1st Qtr

2nd Qtr of customers says that personalization influence what they purchase.

%86It matters.


Static content is dead.


Understand your users and provide product selection accordingly.

Make your online store SMARTINSIDER London | Moscow | Istanbul | Dubai | Warsaw


Optimizatio

n

Personalization

Segmentation

Data CollectionCustom

er Experience

Level

The Optimal Experience

What we offer?


v

Advanced Personalisation Parameters

Understanding the past is cool, but

predicting the future is magic.


The predictive mechanism automatically segments thecustomers according to the behaviors on the website.

Predictive Analysis


If the visitor comes to

website from Facebook

Auto segmentation

Characteristic of and

individual

PredictiveModel

PredictiveScore

has searched on website more than 3 times

average spent time on product detail pages between 120 seconds and 480 seconds

has checked an item more than once

has been less than 20 days since his/her last purchase

THEN the probability of purchasing at the end of this session is %75.

& & & &


Predictive AnalyticsSegmentation is possible with predictive analytics for users, who have never shopped before or have not shared their personal information on the website.

Hypothesis Action


Predictive AnalyticsCampigns based on;

• Location of users• Weather condition of the location • Gender targeting

Hypothesis Action


Predictive Analytics

Hypothesis Action

Female users were targeted if the heat 9-22 degree in the location


Predictive Analytics

Hypothesis Action

Users who are interested in photos and features

• For female users; %50 AB testing - Recommending to sweater

Conversion Uplift

%25,2Basket Size Uplift

%7,15Conversion Rate

%3,54

FemaleSweater Recommendation


Insider partners can effortlessly use their custom or built-in Google Analytics segments for their per-sonalizations.

Advanced Adjust & Magento & Google Analytics & AdServer & DMP & CRM Integration


Website, mobile site, mobile apps, email. All unified in one database.

Cross Device & Cross Platform Omni-channel Personalization


Insider Integration

It takes 5 minutes.

Real 5 minutes.


Trusted by


Offices in Warsaw, London, Moscow, Istanbul and Dubai.

Thank you.

www.useinsider.com

hande-insider

Istanbul | London | Moscow | Dubai | Warsaw

[email protected]


Talk: Why Leading Brands Are Focusing on Web & Mobile App Personalizations and Real

Data & Analytics

Transcript of Talk: Why Leading Brands Are Focusing on Web & Mobile App Personalizations and Real