Talk at Workindenmark
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Transcript of Talk at Workindenmark
Using Social Media
for Job Search
Morten Vium, ModerneJobsoeger.dk 23 October 2012
What Are We Talking About?
Facebook Network
Job search Career Exposure
About Me...• Age: 23• Home: Aalborg• Business School dropout
• Entrepreneur
• ModerneJobsoeger.dk• LinkedIn-Guides used at ”Job centres” and Unions• 1300+ subscribers and 8000 monthly visitors• Speaker • E-book
Network
What Can Social Media Help You Do?
• Stay updated on job openings.
• Build new professional relations.
•Get exposed to decision makers.
• Be searchable.
This won’t land the job for you
… but it might increase your chances
...of privately owned companies use LinkedIn to researche potential
employees
52 %
More FactsWhich elements were used when you hired your newest employee?
Total2012
Private
Public
LinkedIn 10% (3%)
13%(5%)
5%(0%)
Konsulenthuset ballisagers
rekrutteringsanalyse 2012
2011 20120
3
6
9
12
3 Ways to a Job Using LinkedInHelene • IT project coordinator
Sanjin• Bank Clerk
Martin• Education Management
Define Target Your Audience
People
Companies
Industries
• Very informal
• B2C companies
• All industries
• Informal
• ”Creative” industries
• Communication, Web, Marketing, Media, Graphic design.
• Fairly formal
• Recruiting and networking
• HR, Finance, IT, Administration, Management, Sales
• Activate your social network
• ”Like” relevant companies
• Stay on top of job openings by liking popular job sites
• Follow relevant people
• Join the conversation
•Get exposure
• Stay on top of job openings
• Be Searchable
• Join groups
• Follow companies
• Share knowledge
Resume Databas
e
Social Network
The LinkedIn Profile
The Complete Profile
• Industry and zip-code• Current position• Two past postitions• Education• 5 Skills• Photo•+50 connections• Summary
Professional Headline
• Consultant at Copenhagen Municipality
•Unemployed at the moment
• JOB SEEKING Engineer with Great Experience
Professional Headline
• Digital marketing strategy adviser - make things happen
• Experienced technical salesperson with passion for customer satisfaction and electronics.
• Int. Brand Manager looking for new career opportunity. Primary: strategic sales / retail management or export sales
Foto: Casey Fleser@ Flickr
Case
Be Patient
Build a relation before you ask to connect
The LinkedIn Group
Find the Right LinkedIn Groups
Foto: Andrew Kuznetsov @ Flickr
Share knowledge that people can use
What I Mean by Knowledge?
Guides News Video
Podcast Statistics
Events Job postings
Infographics
Monitor relevant media
Find knowledge
Share knowledge
Discuss
Share and Help
Thank you.
ModerneJobsoeger.dk/workindenmark
Slides – Links