Data Visualisation

Ritvvij Parrikh, Founder, www.pykih.com e-chai Demo Day, Entrepreneurship Development Institute, Ahmedabad, India

21 Dec 2013!1

Introductions

• Pykih is a two year old, Mumbai based, data analytics and visualisation firm.

• We have clients in 6 countries.

• Team: 6 full-time, 3 interns, 3 advisors

• Economic Times Power of Ideas finalist 2012. Top 75 start-ups out of 14,000 in India as selected by CIIE.

• UnLtd India, a launchpad for social ventures, invested in us.

A little about me!

• Engineer by education

• Worked for Amdocs in India, Israel and United States in multiple roles for ~5 years

• Took a sabbatical to work in the social sector

• Started Pykih

• My background is in designing, building and selling enterprise systems

What do we do?

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We build visual representations of datasets to help users to do some tasks more effectively.

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We build visual representations of datasets to help users to do some tasks more effectively.

• Dashboards• Data Visualisations• Heat Maps• Infographics

What?

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We build visual representations of datasets to help users to do some tasks more effectively.

• SaaS users• ERP users• Traders• Digital agencies• Journalists• Advocacies

Who?

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We build visual representations of datasets to help users to do some tasks more effectively.

• Monitoring• Reporting• Data Discovery• Finding trends and patterns• Testing hypothesis• Convincing / advocacy

Why?

Examples

Client problem: !

Services firm wants to quickly find right employees for the right project.

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Filter

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Filter further

http://www.pykih.com/work/PykCharts/linear-range-query

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Farrah is ready to start work immediately. Gene will take another week.

Client Problem: !

Want our journalists to verify truth behind statements that are made.

!E.g. Lighting source in Rural UP v/s Rural Gujarat

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All India Data

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Zoom in on UP

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62% UP is lit by Kerosene

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Zoom in on Rural UP

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75% rural UP is lit by Kerosene

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Zoom in on Rural GJ

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85% rural GJ is lit by Electricity

Client problem: !

Want to monitor sales funnel across sales channels

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Multi-channel funnel

Click on blue legend (Scans)

To see only social media related funnel

Click on red (Email) area

To see the funnel for only email sales channel

Click on percentage

To see percentage view for each step

Inference: Email has lower opens but higher % purchases

Client Problem: !

Want to be on top of overdue expenses of a purchase order

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• Light blue - This month’s budget consumed

• Dark blue - This month’s budget not used

• Red - Overdue for over three months

• Orange - Overdue for over one month

• Yellow - Overdue for more than one day

Click on January

• Percentage break down for each item

Click on Overdue by one day

Client Problem: !

Send weekly, automated reports to clients that are WOW and extremely simple to understand

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Client problem: !

Want to improve employee responsiveness and awareness.

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• Dashboards placed across office on TVs that display live data.

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Client Problem: !

Want to be able to drill down into maps

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Click

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What is the Goal?

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Make “consumption” of analytics simple.

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What we are not?!

• Big data company

• Build enterprise (ERP) software

• Build consumer apps and games

• People Intelligence company

What we are?!

• The layer on top of all of these that make consuming the numbers easy

Roadmap

• More complex visualisations.

• Behind the scenes, we already do some data modelling, analytics and web mining. We plan to go deeper.

• Finish our analytics consulting framework.

• Partner with media houses for data journalism.

• More complex visualisations.

• Behind the scenes, we already do some data modelling, analytics and web mining. We plan to go deeper.

• Finish our analytics consulting framework.

• Partner with media houses for data journalism.

• Services to Product

We are working on a “GitHub” like tool to publish or consume open-data, run simple analytics on them, build

visualisations and then piece together infographics.

pykih Culture

We face a lot of challenges!

• Branding: We are a design company in Mumbai selling internationally. It is like selling exquisite wine from Bihar to a Parisian.

• Hiring: We operate in a multi-disciplinary field that intersects design, algorithms, statistics, web mining and data modelling.

• Bootstrapped: We eat what we hunt. Hence, we cannot pay high up-front salaries.

• India Market: Sales to corporates in India has been long and unrewarding.

The one thing that mitigated a lot of these problems was adopting a strong, consistent, well-defined culture.

• We hire for aptitude and attitude. Not skills. It took 72 interviews across 9 months before we hired our first employee.Three of our developers are drop-outs and ex-entrepreneurs. Our lead developer is a 21 year old fashion designer.

• We spend 50%+ of our time doing R&D.

• Every new employee who joins first intern.

• We will do everything possible to help our developers “lean out” their life. => {free food, office boy runs errands, bed to bunk at night, etc.}

• We contribute to and code open source.

Things we do to entertain ourselves

QuestionsYou can reach us at rp@pykih.com

Ritvvij Parrikh rp@pykih.com

Founder, www.pykih.com

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