Talie Smith Portfolio

8/18/2019 Talie Smith Portfolio

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Talie Smith

P o r t f o l i o


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Contact page Table of Contents

Talie Smith

2379 Haystack Rd. 80104Castle Rock, Colorado

303.885.1781

[email protected]

Montage

Bus i ness Ca rd

Logos

Even t Ad

Photo Des ign

F l ie r

S ta t i ona ry ( Le t te rhead)

Web Page

Brochu re


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Montage

Message: My message is that missionaries are called to

serve Him, and devote their entire time to Him and his

gospel.

Aud ience: Anyone who is search ing for Chr ist and is

looking to serve a mission and wanting to put their papers

in.

Top Thing Learned: I learned how to use masking and

more tools in Photoshop. My knowledge in this software

has increased quite a bit.

Filter / Colorization used and where it was applied:

I saturated the entirety of my project and made it a

little more pink so it would look complete and visually

appealing with the accents of the pink blossoms.

Color scheme and color names: Light pink, and forest

green. (I faded the green to make it match with the

background more.) Split-Complementary color scheme

Title Font Name & Category: Papyrus- Bold & Thin

Copy Font Name & Category: Decorative


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Business card

Description:Matching letterhead and business card designed with a groovysmoothie logo to match.

Process (Programs, Tools, Skills):For my business cards, I had a great time making those. Idecided to make the front side more focused to the design andthe back side the information side. I really like how I did thatand at first I struggled with making both sides way to identical. Ithen mixed things up a little bit after my critique and I really likehow it looks now, much more neat and professional.

Programs/Tools Used: Adobe Illustrator & InDesign

Message: The company evidence incorporated is a privatedetective firm. Lawyers, and others who carry evidence, holdtheir documents in brief cases. The brief case symbol gives thelogo a professional and organized feel.

Audience: A youthful age of people looking to come to thegroovy smoothie, also families with small kids that are i nto theeye catching design.

Top things learned: How to create an effective, and functionalstationery and business card

Color scheme: Complementary and color names: Hot pink and

green

Title Font Name & Category: Groovy HS– Sans Serif

Copy Font Name & Category: STIXGeneral – Modern


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Logo ’s

Description: Logo for a made up photography company.

Process: After trying out several drafts and ideas, andsketching thoughts that I had in my head, I chose my favoriteidea. Photography came into mind because it’s something thatI am passionate about, and creating a logo for that categorycould really test my creativity. I then started making up 3 ofmy favorite sketches on Illustrator. After creating those 3completely different designs, I then started looking throughall of the different fonts that I could use. I made sure not touse overused fonts, and I still couldn’t find a font that I washappy with. So, I turned to Google and font a credible websitethat I was very happy with.

Programs/Tools used: Adobe Illustrator

Message: Vision photo captures the best and high-qualityphotos!

Audience : Teens & fami li es . I tr ied to make it a fun co lorscheme that seemed “friendly” and appealed to a wide varietyof ages.

Top Thing Learned: The importance of ali gnment, as well a show to use the shape tool precis ely.

Color scheme: Complementary color names: Orange, andDeep Sky Blue

Font Name & Category: Bagnard Sans Regular (Slab Serif)


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Event Ad

Description: A color full-bleed ad to promote a fundraiser, usingMicrosoft Word, Photoshop, and a scanner.

Process: I first scanned the picture of the woman, that I found ina modeling magazine. I then cropped and resized it in Photoshop.From there, I used Microsoft Word to create an Analogous ColorScheme. The colors consist of purples and pinks. I then addedthe repetition of circles to come off as visually appealing. I put allof the information in the circle design because I wanted it to beeasy to find the information and so viewers wouldn’t be lookingfor the information in separate spots.

Message: My message is to get participants to pay $7 and

volunteer to cut off at least 8+ inches of thei r hair, to donateto female cancer patients who had to shave their head. Thisfundraiser is targeting females.

Audience: Any female with long enough hair to donate, looking to“cut for the cause.”

Top thing learned: How effective an scanned image can be.

Color Scheme and Color Names: Analogous Color Scheme, Pink,Purple, Violet, Light purple

Title Font Name & Category: Jackson Thin- Sans Serif

Scanned Images used, sources, and original sizes: This imagewas scanned from a Foreign model agency magazine.The imagewas originally and 4 x 5. So, I scanned it at 300 resolution tomake it so I could print it bigger, and it wouldn’t look grainy.Image final scan was 1200 x 1578.


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Photo -design

Description: To practice good photography and basic editing skillsin Photoshop.

Process (Programs, Tools, Skills, FOCUS principles): My processbegan with taking lots of pictures and choosing one that wouldfit an advertisement best. I chose t his one because I think thatit’s very original and unique. I then looked at colors that would fita color scheme and would look nice with my picture. I chose mycolors and made it work with a split complementary scheme. I usedthose colors throughout my work, I used repetition with shapes.Specifically, lines and circles. I then created a big, eye catchingtitle with logo. When I took my pictures I used my Canon camerawith a 200mm lens. I prefer the bigger lenses because I like thequality they give more than t he smaller lenses. When editing my

pictures I fixed the levels, played with the lighting because it was agloomy day, and I saturated and played with the saturation. Lastly,I sharpened my image for a more professional look.

Message: I wanted to make an attractive advertisement for abowtie company sale for presidents day. I wanted to make it funand eye catching so that the message remains in the back of myaudiences mind.

Audience: Classy dressing men looking for bowties for special andor dressy occasions.Top Thing Learned: The importance of a correct and eye catchingcolor scheme.

Color scheme and color names: Darkorange, Darkblue,

Mediumspringgreen = Split Complementary

Title Font Name & Category: Copperplate Gothic Bold Regular

Copy Font Name & Category: Corbel Regular


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Flier

Description: A colorless, black and white flier that’spurpose is to invite graduates to an annual graduate

leadership conference.

Process: My first step to designing this flier was sketching

four rough drafts of what I thought my flier could look

like. I then took one of those four sketches and started

designing it in indesign. Before adding any detail, I only

created a layout with boxes and col or just to make sure

that everything was aligned, and fit correctly. I wanted

to make sure to use some white space and also create

shapes that I could repeat.

Message: My message goes out in purpose to give

graduates leadership opportunities as they begin finding

themselves careers.

Audience: My aud ience includes the age range of rough ly

22-30 year old coll ege graduates seeking leadership

opportunities and careers.

Top thing learned: The importance of alignment.

Title Font Name & Category: Perpetua Titling MT- Modern

Copy Font Name & Category: Franklin Gothic Medium

Regular


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Stationery

Description:Matching letterhead and business card designed with a groovysmoothie logo to match.

Process (Programs, Tools, Skills):I created the logo using very simple shapes, basically circles andthan an oval I purposely made the shapes different sizes. I thinkthat it created a really eye catching piece. I also decided to justkeep going and make the OO’s both watermelons. I think that thisspecific detail makes the audience aware of what type of logo it is.

I then made sure that my proximity and letters were very wideand long because it is super important that my audience is ableto clearly read what I am stating. I then chose to use consistencyand repetition with my fruit, however I only cut out a small portionof it and changed the transparency to 8%. This is important so thecustomers can actually write something legible on the paper itself.

Programs/Tools Used: Adobe Illustrator & InDesign

Message: The company evidence incorporated is a privatedetective firm. Lawyers, and others who carry evidence, hold theirdocuments in brief cases. The brief case symbol gives the logo aprofessional and organized feel.

Audience: A youthful age of people looking to come to the groovysmoothie, also families with small kids that are into the eye catchingdesign.

Top things learned: How to create an effective, and functionalstationery and business card

Color scheme: Complementary and color names: Hot pink andgreen

Title Font Name & Category: Groovy HS– Sans SerifCopy Font Name & Category: STIXGeneral – Modern


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web page

Description: Creating a website cover page displaying VisionPhotography’s website and therefore promoting it.

Process (Programs, Tools, Skills):I created the logo using very simple shapes, basicallycircles and than an oval I purposely made the shapesdifferent sizes. I think that i t created a really eye catchingpiece. I then thought that I should make orange thebackground for the website. I really loved the pattern itdisplayed and therefore placed that in the background.

Programs/Tools Used: Adobe Illustrator & InDesign,Textwrangler

Message: Vision Photography takes wonderful and high-quality photos for good prices.

Audience: Typicall y for older peop le with chi ldren, couples,and or seniors.

Top things learned: How to create an effective, andfunctional wep page cover with descriptive information.

Color scheme: Complementary and color names: Darkbrown, light orange. Title Font Name & Category: Penelope Anne– Sans SerifCopy Font Name & Category: STIXGeneral – Modern

During this project I decided that I wanted to have a decorativebackground for more of an eye catching design. I think that the

orange cheveron pattern really brings viewers in and peaks the

interest of customers.

I really liked the color scheme chosen, and think that it f its the

profile for a fun and professional photography business.

Something I did on purpose was that I made the t it le of this web-

page a lighter color of orange than the background color picture.

I also chose to make this text brown because black would be to

harsh for the design.


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brochure

Description: This is a brochure advertising Stoke Snowboardscompany. The specific purpose for this brochure is to promote thismade-up companies well known snowboarding lessons as well as thehigh quality snowboards. Currently the snowboards are on sale, andour sessions have top-notch pricing.

Process: (Programs, Tools, Skills): The programs I used werePhotoshop, InDesign, and Illustrator. Primarily, I worked with InDesign.I started with a few snowboard sketches for a logo. I then startedconstructing my favorite sketch on InDesign. After constructing myStoke Snowboards logo, I took my project to InDesign and beganconstructing the front cover. I wanted a huge picture of the mountainsto a big part of my design. Therefore, I stretched out that mountainpicture to go across the majority of the front and back page. I thenput my logo on the front surrounded by a dark boarder to make my

logo pop a bit more. I then decided to put all of my information onthe inside parts, making the information the first thing my audiencenotices. I made a decorative design out of my color scheme to attractthe eye.

Message: My message is that Stoke Snowboards is having a greatdeal on select snowboards, as well as our top-notch snowboardingsessions

Audience: My audience age range is about 15-40 year old people thatare interested in snowboarding.

Top Thing Learned: The indent tool

Color scheme and color names: My color scheme is monochromatic,as I have all different shades of blue colors. The colors I used are

Midnight blue, dodger blue, and light blue.

Title Font Name & Category: Bangla MN- ModernCopy Font Name & Category: Tahoma- Sans SerrifWord Count of copy: 453

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