Image available from Geek Peeks [Accessed March 2014].

Overview •  10 examples (horror stories!) about how not to use

social media in education

•  Small group discussions to share your own experiences of using social media

•  Plus a quiz: Each example will relate to a famous horror movie. Name the film and the year it was released!

1. The Man Behind the Mask? Incomplete profiles are ‘dehumanising’ and convey: •  Incompetence •  Inaccessible •  Laziness!

Consider: •  Branding •  Telling your audience a

little about yourself Image by frogDNA available on Flickr under the Creative Commons licence [Accessed April 2014].

2. “Keep to the path lads!” Tweets and posts about irrelevant subjects don’t engage your audience •  Have a plan •  Who is the audience? •  Post relevant and regularly •  Think carefully before merging

Facebook / Twitter / LinkedIn, etc, status updates

Image by Boogeyman13 available on Flickr under the Creative Commons licence [Accessed April 2014].

3.“It’s Johnny!!”

•  Strike a balance between not being too invasive (over-sharing) and being a ghost in the background

•  Consider sites that produce analytics,

such as Sumall, to monitor the level of interaction you have with your audience

Image by Kultur Konditorei available Flickr on under the Creative Commons licence [Accessed April 2014].

4. Don’t end up looking like a clown with potential employers… Do you need to clean up your social media profiles? http://bit.ly/1rFhz3h

•  Consider privacy settings •  Make a range of social media

sites available to employers •  Digital footprint! Image by Quicheisinsane available on Flickr under the Creative

Commons licence [Accessed April 2014].

A recent article in the Telegraph published the results of a survey called The top 10 most irritating social media updates •  “Cryptic status writers” came out on top,

followed by- •  “Game inviters” •  “Proud parents” •  “Self promoters”

5. In Social Media Space EVERYONE can hear you scream….

Image by Erica available on Flickr under the Creative Commons licence [Accessed April 2014].

6. The Hashtag (#) from Hell!

Image by Scurzuzu available on Flickr under the Creative Commons licence [Accessed April 2014].

Susan Boyle’s PR people used #susanalbumparty on Twitter to launch her new album.

When choosing hashtags:-

•  Shorter is better •  Make it something memorable •  Check that it’s unique

7. Robotic Tweeter If you just post out robotic tweets and don’t interact with your audience they’re likely to terminate their contact with you!

●  4-1-1 rule

●  @ reply and add your own comments about other tweets, retweet

Image by Ettore Bechis available on Flickr under the Creative Commons licence [Accessed April 2014].

8. Dealing with Incidents Incident or crisis?

Image by Kolektiv Smetnjak available on Flickr under the Creative Commons licence [Accessed April 2014].

You know what you look like to me, with your good bag

and your cheap shoes? You look

like a rube. Level Who? What? 1 Social Media team responds.

Acknowledge, or thank, or answer query.

2 Social Media team respond, but inform higher management that they have done so.

Try to take situation out of the public domain. Suggest they contact customer services (provide number).

3 Social Media team does not respond, apart from acknowledging the issue. They escalate to senior management to respond.

Acknowledge only. Do not apologise yet. Tell them what you are doing. Allow time to think it through. Use the media they used to respond. Once situation resolved, consider sharing response publicly.

Crisis Social Media team alert senior management who form a crisis management team.

Refer straight to Senior Crisis Response Team. Let them respond.

9. Don’t post anything Mother wouldn’t like... Imagine the ripple effect of the piece of information you are about to share. Imagine your mother, children, partner/spouse, boss and any other relevant person knowing what you are about to divulge. Imagine meeting new people who posses the piece of information you are about to disclose. Think about that information in the public domain today, and think about it in the public domain decades from now.

Still OK with it?

The Huffington Post. Oversharing: Why Do We Do It and How Do We Stop? In-text: (The Huffington Post, 2014)

Bibliography: The Huffington Post. 2014. Oversharing: Why Do We Do It and How Do We Stop?. [online] Available at: http://

www.huffingtonpost.com/grown-and-flown/oversharing-why-do-we-do-it-and-how-do-we-stop_b_4378997.html

[Accessed: 3 Mar 2014]. Image by John Irving available on Flickr under the Creative Commons licence [Accessed April 2014].

10. “I’m your number 1 fan” Geotagging is increasingly common on a range of social media sites

Consider:-

•  What location information you share

•  Who you share it with

Image by Karen Apricot available on Flickr under the Creative Commons licence [Accessed April 2014].

Quiz Answers: 1. Halloween (1978) 2. American Werewolf in London (1981) 3. The Shining (1980) 4. IT (1990) 5. Alien (1979) 6. The Exorcist (1973) 7. Terminator (1984) 8. Silence of the Lambs (1991) 9. Psycho (1960) 10.Misery (1990)

Quiz Sheet:

Name:__________________________________________ 1. Film:.............................................................. Year of release:............... 2. Film:.............................................................. Year of release:............... 3. Film:.............................................................. Year of release:............... 4. Film:.............................................................. Year of release:............... 5. Film:.............................................................. Year of release:............... 6. Film:.............................................................. Year of release:............... 7. Film:.............................................................. Year of release:............... 8. Film:.............................................................. Year of release:............... 9. Film:.............................................................. Year of release:............... 10. Film:............................................................ Year of release:...............

References •  Edutopia. 2014. Social Media for Teachers: Guides, Resources and Ideas. [online] Available at:

http://www.edutopia.org/blog/social-media-resources-educators-matt-davis?utm_content=buffer280ef&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer [Accessed: 6 Mar 2014].

•  Mashable. 2013. The Teacher's Guide to Social Media. [online] Available at: http://mashable.com/2013/07/29/teachers-social-media/ [Accessed: 6 Mar 2014].

•  Richmond, S. 2013. The top 10 most irritating social media updates - Telegraph. [online] Available at: http://www.telegraph.co.uk/technology/social-media/9925114/The-top-10-most-irritating-social-media-updates.html [Accessed: 6 Mar 2014].

•  The Huffington Post. 2014. Oversharing: Why Do We Do It and How Do We Stop?. [online] Available at: http://www.huffingtonpost.com/grown-and-flown/oversharing-why-do-we-do-it-and-how-do-we-stop_b_4378997.html [Accessed: 3 Mar 2014].

•  Waldram, H. 2012. #Susanalbumparty: Top five Twitter hashtag PR disasters. [online] Available at: http://www.theguardian.com/technology/shortcuts/2012/nov/22/twitter-susan-boyle-susanalbumparty [Accessed: 7 Apr 2014].