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Recruiters: Preparing for the Economic RecoveryUpdating Technology to Prepare for Tomorrow Revamping Your Brand Image to Attract the Best Applicants Keeping Your Applicant Pool Engaged

Recruiters: Preparing for the Economic RecoveryTaking Advantage of Existing TechnologiesEnhancing Your Career SiteGetting the Most out of Your Online Advertising

Recruiters: Preparing for the Economic RecoveryTaking Advantage of TechnologyThis is a great time to implement new technology or update existing technologySome Key Areas to Focus OnDo your existing technologies interface with each other? ATS Background Checking, ATS Onboarding, Talent Management Tools HRIS, Do you have a structured onboarding and/or performance management process? Does your technology help you automate and enhance these processes? Are you taking advantage of available tax credits? Is your technology helping you get the most out of these programs?

Adding Money to the Bottom Line

What types of incentives are available?Federal Tax CreditsWork Opportunity Tax Credits (WOTC)Long-Term Assistance (WtW)Federal Empowerment ZonesNew Market Tax CreditsAnd more

What types of incentives are available?State Tax Credits & IncentivesEnterprise ZonesJob Tax CreditsJob Training GrantsGeographic Based IncentivesState Point of Hire Tax CreditsAnd others

Who qualifies for these incentives?The truth is that companies small and large can take advantage of the various business incentives available today. Youre probably already hiring eligible employees.

How much money could we be earning in business incentives?

As much as 20% of your hires could qualify for incentives.Qualifying hires can be worth as much as $8,500 or more in incentivesThe average qualifying hire is approximately $1,000.

How much money could we be earning in business incentives?

Example 1: 400 hires per year400 hires x 20% = 80 qualifying hires80 x $1,000 = $80,000Example 2: 2,000 hires per year2,000 hires x 20% = 400 qualifying hires400 x $1,000 = $400,000Example 3: 10,000 hires per year10,000 hires x 20% = 2,000 qualifying hires2,000 x $1,000 = $2,000,000

Why isnt every company taking advantage of this?

Historically, 50% of credits granted are never claimed!Companies often miss out on these tax credits due to the complexities of federal regulatory reporting, and ongoing monitoring that is required.

Recruiters: Preparing for the Economic RecoveryFour Keys to an Effective Career SiteContentNavigation FunctionalityBranding

Enhancing Your Career SiteContentReflect your companys cultureFun place to work? Make it quirky!Casual environment? Show it off!Be compelling and written to capture the attention of the passive job seekerHow would marketing build it?

Enhancing Your Career SiteContentProvide a wealth of information Company historyValues and MissionOutline training, development and advancement opportunities (how can the candidate grow with your company)Benefits information (its not just about insurance anymore)

Enhancing Your Career SiteContentMake it PersonalWho are your candidates? Generation X, Y?College students or recent graduates? Experienced Professionals?All of the AboveYour site needs to communicate effectively with your target audience. Avoid the one-size-fits-all career site.

Enhancing Your Career SiteNavigationThe button from your home page to your career pages should be prominent and eye catchingThe career pages should be accessible from every pageThe number of clicks from the home page to the job listings should be no more than 2-3Navigation bar and links should remain consistent throughout the entire website with easy access back to the home page

Enhancing Your Career SiteFunctionalityJob search functionality should be easy to use and provide candidates the ability to search via multiple criteriaRefer-a-friend option should be available from all career pagesA job agent tool should be provided so job seekers can receive notifications about new opportunitiesUtilize interactive media such as online video or interactive games to enhance the candidates experience

Enhancing Your Career SiteBrandingWhat is an employment brand? Your employment brand is your companys image of being a great place to work in the minds of your current and future employees. It includes your companys culture, employee stability, management style, training and development practices, benefits, etc.

Building a brand image starts with understanding the current climate in the workplace. What do the employees think about working for your company? Ask them?

Getting the Most from Your Online AdvertisingKeep the application process simpleGive applicants the ability to upload and parse a resumeAvoid asking for sensitive information during the initial applicationLimit pre-screening questions to 10 or less and keep them objectiveLimit the time required to complete the application to 10-20 minutes

Getting the Most from Your Online AdvertisingEnsure that you communicate with everyone that completes an application even if its automated. Let them know what to expect from the process. Remember, they are your customers. Take the time to complete your own application process anytime you make changes to see what the applicant experience is really like

Getting the Most from Your Online AdvertisingMake sure your job titles and descriptions use words that job seekers use and include variationsExample: recruiter, recruiting, staffing, talent Use job titles that stand out and will get you noticedFocus on telling the candidate about the benefits of working for your company vs. defining the job requirements. Whats in it for them?Your job ads need to appeal to your prospective candidates. Define who they are and write an ad to catch their attention

Getting the Most from Your Online AdvertisingDont forget to incorporate your employment brand. Your message should remain consistentDont over do the qualifications. Instead of listing whats required, tell them what theyll be doing with their skills. Ex: Instead of 5 years of management experience with a strong knowledge of profit and loss statement. You might say, Youll be using your knowledge of profit and loss statements to manage a high-volume, fast-paced restaurant environment

Getting the Most from Your Online AdvertisingAsk your existing employees and recent hires what they think about your ad and where they looked for opportunities during their searchRemember that your candidates are your customers. You need to sell them on your opportunity and treat them like customers throughout your entire hiring process.

Recruiters: Preparing for the Economic RecoveryUpdating Technology to Prepare for Tomorrow Revamping Your Brand Image to Attract the Best Applicants Keeping Your Applicant Pool Engaged

Cytivas Free Webinar series Sourcing Talent in a Time of Scarcity Getting the Most Out of Your Recruiting Investment Six Steps To Implementing Performance Management Software Interview Techniques and Strategies for Hiring top Performers Retention: The Key to a Successful Recruiting Plan

Download at: www.sonicrecruit.com/company/events.htm

Building an Effective Referral Program to Source Quality HiresCytiva Software Inc. offers a wide variety of products and services to help you get the most out of your recruiting efforts. Talent Acquisition SystemCustom career sitesEmployee referral managementCareer agentsAd posting and tracking Manager self-serviceContact management/Outlook integrationEEO/OFCCP complianceVendor Management ModuleOnboarding ModuleHourly Recruiting SystemConsultingSonicPerform Performance Management SystemTo learn more contact: David FreemanTalent Management Solutions Consultant877-775-0888www.sonicrecruit.com

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