Talent Insights

Technical Salespeople Talent Pool Report

Executive SummaryDid you know that a drilling and petroleum professional living in Houston is over two times more likely to be contacted by a recruiter than one living in Dallas, which is only 240 miles away? LinkedIn data shows that: • There are over 19,000 drilling and petroleum professionals throughout the United States • Talent is heavily concentrated in the Houston area–home to over 50% of the talent pool • Lower-demand markets like Dallas and Oklahoma City are likely to offer untapped sources of talent • Skills for well optimization and offshore/subsea drilling are in high demand • While this pool is driven primarily by compensation and bene�ts, they differ from other talent in that they value opportunities to teach others what they have learned and work abroad

OverviewA world of insights can be gathered from LinkedIn’s 175 million members - the world’s largest professional network. Oil and Gas is one of the top �ve most searched industries by recruiters on LinkedIn. Recruiter activity and member data can be used to determine supply and demand for drilling and petroleum professionals. A higher demand index means that the average professional in a region is receiving more contact from recruiters than peers in other regions.

Which skills are in short supply?Recruiter activity can highlight which skills are in high demand. For drilling and petroleum professionals, our data shows that expertise with skills like well optimization, subsea drilling, well completion and offshore drilling is highly sought after on LinkedIn. Professionals with these skills are up to 6x more likely to be contacted by a recruiter. Therefore, expect to spend more time �lling positions that require these skills.

Where should you look for talent?• Hidden Gems: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier• High-Demand: These are the largest markets, where overall demand is also highest and hiring may be dif�cult• Saturated: These small to mid-sized markets also have very high demand, meaning hiring is likely to be dif�cult

DEM

AN

D

HIGH-DEMAND

HIDDEN GEMS

SATURATED

SUPPLY

Large, high-demand regions

Large, low-demand regions “Hidden Gems”

Number of talent pool members in each region

Dem

and

bas

ed o

n re

crui

ter

acti

vity

on

Link

edIn

Supply (# Professionals)

Region Quadrant

Drilling and Petroleum Professionals September 2012

200 5,000500 1,000 2,000

Dem

and

Ind

ex

20

30

40

50

60

70

80

90

100

Lafayette, LA

San Antonio

Toledo, OH

Bakers�eld, CA

Pittsburgh

New Orleans

Anchorage, AK Tulsa, OKOdessa/Midland

Oklahoma City, OKChicago

Dallas/Fort Worth

Los Angeles Austin

Denver

Houston

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What do drilling and petroleum professionals consider when evaluating a job?Percentage who believe each attribute is important when considering a job opportunity

How can you reach out to this critical talent pool?Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your drilling and petroleum positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.

Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com

1. Employees’ NetworksEngage with the talent already connected to your employeesA world of LinkedIn members – including your employees – are connected to this talent pool

2. Company FollowersPost relevant information about your company and industryMembers are nearly 3x more likely to apply for jobs at companies they follow

3. Company/Career PageGive candidates a picture of what it’s like to work for your companyShowcase your employment brand with focused, targeted content

4. Targeted AdvertisingDynamically deliver your message to members that �t your opportunity - on and off LinkedInDrive traf�c to your career page and jobs, or reach out to passive candidates directly

AN EMPLOYER WHO VALUESEMPLOYEES CONTRIBUTIONS

OPPORTUNITY TO TEACH OTHERSWHAT YOU HAVE LEARNED

CHALLENGING WORK

JOB SECURITY

GOOD WORK-LIFE BALANCE

EXCELLENT COMPENSATION & BENEFITS

Drilling and Petroleum ProfessionalsUS Average

3%

12%

10%

21%

22%

32%

24%

6%

8%

30%

51%

64%

35%

37%

51%

65%

Survey Methodology: In July-August 2012, LinkedIn conducted online interviews among 4,897 members who reside in the United States.

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