Analysis based on Twitter conversations

Talent GardenInnovation Report2018Innovazione, innovation or nuálaíocht?

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Talent GardenInnovation Report2018Innovazione, innovation or nuálaíocht?

n recent years innovation is perhaps the most used "buz-zword" in the technology and business world. It is one of those words that, because of its excessive or diverse use, has largely lost its original meaning.

This extended usage and meaning make this word very interesting, especial-ly while investigating the semantic contexts associated with its use. Twitter has always been the social media platform that, more than others, is able to capture discussion trends. Peaks of conversations on specific themes that at regional or on a global level identify the most relevant topics for that moment. Here we will look at the areas of discussion and topics associated with the word innovation. We will understand the technological drivers that are allowing us to introduce new elements, make improvements, and mo-dernise products, services and processes under the definition of innovation."Talent Garden Innovation Report 2018" is a study of Twitter conversations at a European level, to understand the most commonly discussed issues that are related to the English word "innovation" or the different translations of this word in all of the European Union languages during 2018.

T A L E N T G A R D E N

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Overview

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855,432 tweets about innovation were posted in the last year from 167,922 unique users (64% men and 36% women) featuring hundreds of hashtags.The word innovation, seen from the Twitter conversation observatory, is connected to themes strictly linked to enabling technologies and tech star-tups while seeing them as an engine for economic growth.

W O M A N

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# S T A R T U P

# C Y B E R S E C U R I T Y

# I N S U R T E C H

# H E A L T H C A R E

# F U T U R E O F W O R K

# S M M

# V I V A T E C H

# B I T C O I N

# E N T R E P R E N E U R

# C X

# A I

M A N

# I O T

# B I G D A T A

# D I G I T A L T R A N S F O R M A T I O N

# B L O C K C H A I N

# F I N T E C H

# D I G I T A L

# M A C H I N E L E A R N I N G

# A R T I F I C I A L I N T E L L I G E N C E

# B U S I N E S S

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2 9. 5 2 3

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Main topicsof interest

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From this advanced analysis of the most discussed content, key threads of discussion that have catalysed the conversations in Europe are:

Internet of Things, Industrial Internet of Things and the Internet of Everything

IoT has been a hot topic for many years now but recently has opened up new business opportuni-

ties in many different industries. Wearable devices, energy management, logistics, self-driving

technologies, predictive maintenance, self-checkout, public safety and traffic control are only a few

of the many applications of this technology. The time has now come for generating all the possible

business values, devices have become smaller and cheaper, and data science can help to extract

valuable insights. While IoT security has been criticised over the past few years, IoT device privacy

is another growing pain point.

Artificial Intelligence, Deep Learning, Chatbots and Robots

Artificial intelligence has begun to offer real benefits to businesses even though very few compa-

nies have implemented it on a large scale. Deep learning part of a broader family of machine

learning methods, starting from classification and detection tasks, DL methods and applications are

developing rapidly in every field. Intelligent automation, cognitive systems, machine vision, social

and robotics are only a few of the trending applications of artificial intelligence. Siri, Alexa and the

Google assistant are just the beginning. We are moving quickly towards a new generation of

domestic, human-friendly robots that will be interacting with us in increasingly more complex ways.

Blockchain and Cryptocurrency

The blockchain, born from an idea to enable the free circulation of cryptocurrencies, is becoming

the technology enabler for industries that require security, traceability and certification systems.

Financial services, manufacturing, energy, utilities, healthcare and governments are the first

industries to use this technology. Not only bitcoin but also other crypto values are trending, in

particular: Jinbi Token that merges gold with blockchain technology, making the process of trading

gold both safe and secure and Ventory (VNT) the crypto value of InventoryClub, an online trading

platform for merchants in the Commonwealth.

U N I T E DK I N G D O M

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F R A N C E

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I T A L Y

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G E R M A N Y

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he three countries that dominate the conversation on Twitter with over 60% of tweets are the United

Kingdom, France and Italy.

U N I T E D K I N G D O M

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G E R M A N Y

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117.578 tweets about innovation were posted in the last year from 13.803 unique users (68% men and 32% women) featuring hundreds of hashtags.

# S T A R T U P

# F I N T E C H

# S M A U

# C Y B E R S E C U R I T Y

# R O B O T I C S

# I N S U R T E C H

# I I O T

# E U R O P A

# S M A R T C I T Y

# P M I

W O M A N

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# A I

M A N

# I O T

# D I G I T A L T R A N S F O R M A T I O N

# B I G D A T A

# B L O C K C H A I N

# B U S I N E S S

# I N D U S T R Y 4 0

# A N A L Y T I C S

# C L O U D

# C O N N E C T E D F U T U R E

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Overview

Top hashtagssurroundinginnovationin ItalyHere are the top ten hashtags used when tweeting about innovation.

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# A I

# S T A R T U P

# I O T

# D I G I T A L T R A N S F O R M A T I O N

# B L O C K C H A I N

# B I G D A T A

# F I N T E C H

# C L O U D

# C Y B E R S E C U R I T Y

# A N A L Y T I C S

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1 7. 2 2 3

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1 3 . 7 7 4

1 1 . 4 6 7

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H A S H T A G F R E Q U E N C Y

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Main topicsof interest

From this advanced analysis of the most discussed content, key threads of discussion that have catalysed the conversations in Italy are:

Blockchain and Made in Italy

Italy has recently entered the European Blockchain Partnership together with 26 other European

countries. The blockchain technology represents a strong opportunity for the “Made in Italy”

system, a diverse sector that includes many small companies whose products are very susceptible

to counterfeiting. Blockchain technologies can certify product provenance and protect the exchan-

ge of proprietary technical information. Interesting applications to industrial and agricultural

sectors guaranteeing traceability and quality of textiles and foods.

Industry 4.0 as a brand

Robotics, predictive analytics, IOT, and big data are some of the technological building bricks

behind the intelligent factory. Companies are trying to modernise by implementing these technolo-

gies but are facing increasing difficulties in the search for employees with the necessary skills for

rapid onboarding. Factories are not attracting the new generation that is entering the workforce.

There is a need for policies, specific training programs and work to be done on factories as a brand

to be revitalised.

Fintech and Open Innovation

Digital transformation is revolutionising the Italian financial ecosystem by encouraging the emer-

gence of innovative players by bringing out new customer needs and new forms of relationships

between users and financial institutions. The Italian fintech startup ecosystem is growing but is still

lagging behind other geographical contexts such as the US and China. Blockchain technology and

open innovation initiatives are the two levers through which financial institutions predispose

themselves to digital transformation.

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ilan is the central hub for discussions on innovation with 48% of tweets coming from this city. But the conversation is widespread including smaller cities and coastal towns. Because issues like using the

blockchain for “Made in Italy” certification is a topic that includes many small artisan companies that are found across the country.

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M I L A N

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