Taking stock - integration at Oxfam. Integration: breaking down the silos conference, 26 February...
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Transcript of Taking stock - integration at Oxfam. Integration: breaking down the silos conference, 26 February...
“TAKING STOCK”THE STATUS OF OUR PROGRESS TOWARDS
MORE INTEGRATED COMMUNICATIONS
ARE WE INTEGRATED?
Brand narrative / over-arching story?
Business strategy?
Shared Objectives?
Audience centricity?
Culture of collaboration?
WHO ARE WE?
We are shop volunteers, aid workers, marathon runners, coffee farmers, street fundraisers, goat herders, policy experts, passionate campaigners, water engineers and more.
All working together towards the same goal – an end to global poverty – with a part to play for everyone. We believe in the power of people against poverty and that we can only end this injustice by working together.
INTEGRATION IS A PREREQUISITE TO ENGAGEMENT
DON’T ALL SHOUT AT ONCE
BRANDISALWAYSTHEANSWER
CELEBRATEDIVERSITYBUTSTAND ONCOMMON GROUND
BELIEFDEMANDSCOMMITMENTBUTIT WILL BEREWARDED
THANK YOU
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
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www.charitycomms.org.uk
Integration:breaking down the silos
Conference
26 February 2015
London
#integratedcomms
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