Taking stock - integration at Oxfam. Integration: breaking down the silos conference, 26 February...

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“TAKING STOCK” THE STATUS OF OUR PROGRESS TOWARDS MORE INTEGRATED COMMUNICATIONS

Transcript of Taking stock - integration at Oxfam. Integration: breaking down the silos conference, 26 February...

Page 1: Taking stock - integration at Oxfam. Integration: breaking down the silos conference, 26 February 2015

“TAKING STOCK”THE STATUS OF OUR PROGRESS TOWARDS

MORE INTEGRATED COMMUNICATIONS

Page 2: Taking stock - integration at Oxfam. Integration: breaking down the silos conference, 26 February 2015

ARE WE INTEGRATED?

Brand narrative / over-arching story?

Business strategy?

Shared Objectives?

Audience centricity?

Culture of collaboration?

Page 3: Taking stock - integration at Oxfam. Integration: breaking down the silos conference, 26 February 2015

WHO ARE WE?

We are shop volunteers, aid workers, marathon runners, coffee farmers, street fundraisers, goat herders, policy experts, passionate campaigners, water engineers and more.

All working together towards the same goal – an end to global poverty – with a part to play for everyone. We believe in the power of people against poverty and that we can only end this injustice by working together.

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INTEGRATION IS A PREREQUISITE TO ENGAGEMENT

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DON’T ALL SHOUT AT ONCE

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BRANDISALWAYSTHEANSWER

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CELEBRATEDIVERSITYBUTSTAND ONCOMMON GROUND

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BELIEFDEMANDSCOMMITMENTBUTIT WILL BEREWARDED

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THANK YOU

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Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do.

www.charitycomms.org.uk

Page 13: Taking stock - integration at Oxfam. Integration: breaking down the silos conference, 26 February 2015

Integration:breaking down the silos

Conference

26 February 2015

London

#integratedcomms

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