Taking Off With Digital Marketing
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Transcript of Taking Off With Digital Marketing
- 1. Friday February 19 2010 PRESENTED BY: Brad W. Kostka Senior Vice President
2. Communication Process 3. Persuasive Process
- Awareness
- Interest
- Evaluation
- Trial
- Adoption
4. Digital Marketing
- Promoting your company, products or services through the internet, mobile or other interactive channels.
- Apply the same rules with digital marketing that you use with other forms of communication.
5. To reach your audiences Be there.
- Americans 18 and older spent an average of 13 hours a week online, excluding time spent checking e-mail.
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- The Harris Poll
- As of June 2009, approximately 1.67 billion people worldwide use the Internet.
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- Miniwatts Marketing Group
6. To reach your audiences Be there.
- 33% of our media consumption is on the Web
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- Pew Research Foundation, 2009
- 50% of online time entails social media
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- Pew Research Foundation, 2009
7. Your audiences expect your participation.
- 93% of Americans believe a company should have a presence on social media sites
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- Cone Business in Social Media Study, 2009
- 85% believe these companies should use these services to interact with consumers
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- Cone Business in Social Media Study, 2009
8. Communicate & Participate
- Does your company use
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- Blog?
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- Facebook?
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- Twitter?
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- Webcasts?
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- YouTube?
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- E-newsletter?
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- Content Management System (CMS)?
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- Pay Per Click?
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- Banner advertising?
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- Search Engine Optimization (SEO)?
9. Listen & Measure
- Does your company use
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- News alerts?
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- RSS feeds?
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- E-mail analytics?
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- Web analytics?
10. How to Take Off
- Start by answering 5 simple questions
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- What are my goals?
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- Who do I want to reach?
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- Where are they online?
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- What are my resources?
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- Where do I begin?
11. What are your goals?
- Communication objectives
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- Increase Web traffic
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- Be an expert
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- Build relationships
- impact business goals
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- Sales
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- Funding
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- Customer/employee relations
12. Do you want to increase Web traffic?
- Search Engine Optimization
- Pay Per Click
- Banner Advertising
13. Search Engine Optimization 14. Search Engine Optimization - Content 15. Search Engine Optimization - Keywords 16. Search Engine Optimization URL, Title 17. Pay Per Click 18. Banner Advertising 19. Be an expert?
- Blog
- Webcasts
20. Blogs 21. Twitter 22. Webcasts 23. LinkedIn 24. Build relationships?
- E-newsletter
25. E-newsletter 26. Facebook 27. Facebook 28. Facebook 29. Its all set up! Now what?
- Listen
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- News alerts
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- RSS feeds
- Measure
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- E-mail analytics
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- Web analytics
30. News Alerts 31. RSS Really Simple Syndication 32. Google Analytics Visits, Pageviews 33. Google Analytics Sources, Keywords 34. Google Analytics - Content 35. E-mail Analytics 36. Now you are off the ground!
- Just by answering 5 simple questions
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- What are my goals?
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- Who do I want to reach?
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- Where are they online?
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- What are my resources?
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- Where do I begin?
- Next?
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- Measure
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- Keep the conversation going
37. Questions?
- Contact :
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- Brad Kostka
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- [email_address]
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- 216.902.3800
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- www.roopco.com
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- www.facebook.com/roopco
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- www.twitter.com/roopco