Taking It To the Streets: Using Foursquare, Instagram and Twitter To Engage Your Visitors
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Transcript of Taking It To the Streets: Using Foursquare, Instagram and Twitter To Engage Your Visitors
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Using Foursquare, Twitter & Instagram To Engage Your Visitors
Taking It to the
Streets:
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Step 1:Open Instagram /
Take a photo
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Step 2:Add
#VivaSoMeT tag
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Step 3: Upload to Instagram
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Step 4: Stay tuned
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Photo: Tim Cummins on Flickr
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Photo: overseastom on Flickr
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Case Study #1-Spy Denton
Denton, TX
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Photo by: Farzin Photo
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Successes:• Caught our vibe!• ½ spent $20 or
more• ½ stayed in town &
explored more the next day (during free time) instead of going to Dallas or Fort Worth
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Future changes:• Scavenger hunt• Build upon
competitiveness• Prizes• Way for people to
see other photos• App training• Enough time
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Case Study #2Social Media Scavenger Hunt
Texas A&M University
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Texas A&M Social Media Scavenger Hunt Video URLhttp://youtu.be/XOR_B1CJFF8
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So #TAMUhunt ended with a visit with none other than
President Loftin! I got a bowtie! We chatted about NASA and Aggie women’s basketball.
-- Nicole, PhD student
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Lessons Learned:1. Not all students had Aggie apparel.2. Students had fun & made new friends. They also
wanted harder clues! 3. Students found social media shortcuts. There was a
need for modification. Hashtags help.
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Could this work in your College Town?
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College Towns Rock!
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Case Study #3Downtown Dash
Chicago, IL
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http://youtu.be/KX6yzoefoaADowntown Dash Video URL
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Photo: leyla.a on Flickr
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Photo: leyla.a on Flickr
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Photo: leyla.a on Flickr
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Photo: leyla.a on Flickr
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How could this work for your community?
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Photo: pagetx on Flickr
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Photo: GaryPaulson on Flickr
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You know you want to try this!
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Photo: City of Hoboken, NJ
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Photo: Olivander on Flickr
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Photo: stockmonkeys.com on Flickr
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Photo: marfis 75 on Flickr
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You can do this!
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Ready for the magic?http://eventstagr.am/play/taking-it-to-the-streets
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Follow Sarah
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Facebook.com/ColoradoRiverTrail
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Sarah Pagehttp://tourism-tech.com
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Instagram.com/coloradorivertrail
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