Take Your Website From Viewbook to Conversion Tool
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Transcript of Take Your Website From Viewbook to Conversion Tool
![Page 1: Take Your Website From Viewbook to Conversion Tool](https://reader034.fdocuments.net/reader034/viewer/2022051611/54b6bdeb4a79593e4f8b4790/html5/thumbnails/1.jpg)
TAKE YOUR WEBSITE FROM VIEW BOOK TO CONVERSION TOOL
SHINHEE SON (@shinheeson) Associate Marketing Manager – Organic Search
CollegisEducation.com
![Page 2: Take Your Website From Viewbook to Conversion Tool](https://reader034.fdocuments.net/reader034/viewer/2022051611/54b6bdeb4a79593e4f8b4790/html5/thumbnails/2.jpg)
THE STUDENT IS #1.
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THE OLD PROCESS.
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WE NEED HELP.
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THIS PROCESS IS BROKEN.
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THE MARKET’S CHANGED.
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STUDENTS HAVE QUESTIONS.
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DECISIONS ARE GOING DIGITAL.
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Surveys of 2012 High School Seniors
Source: http://www.maguireassoc.com/wp-content/uploads/2012/09/CDIS-Social-Media-Release-09-24-2012.pdf http://www.slideshare.net/StephaneGeyer/eexpectations-2012-for-eduweb
YOUR FIRST IMPRESSION.
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OUT WITH THE OLD, IN WITH THE NEW.
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CAPITALIZE ON TRAFFIC.
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NO TRICKS. IT’S A PLAN.
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FIND THE OPPORTUNITY.
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LISTEN TO YOUR USERS.
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BE THE STUDENT. RESEARCH YOUR ADMISSIONS PROCESS.
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COMPILE A LIST. WHY AREN’T YOUR VISITORS CONVERTING?
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CREATE HYPHOTHESES. BRAINSTORM SOLUTIONS.
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PRIORITIZE TESTS.
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TEST. REVIEW. REPEAT.
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ALWAYS BE TESTING.
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ROLL UP YOUR SLEEVES.
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THANK YOU
SHINHEE SON (@shinheeson) Associate Marketing Manager – Organic Search
CollegisEducation.com