Take Me Home Proposal

Table Of Contents Take Me Home

Car Services

Take Me HomeCar Services

“We’re with it when you’re not.”


Car Services creative brief

Background A car service created to cater to the intoxicated. The company drives to the customer, then drives the client’s car to their home or other destination. The company car follows them and picks up the driver after arrival at destination. Other services will be offered as well, such as limo, bus, and private services.

Target AudienceThe general drinking public. This company provides a service as an alternative to cab companies. Anyone who drinks too much to drive and eventually establishing a relationship with bars and advertising with them.

ObjectivesTo create a safe alternative to cab companies and provide a way to get your vehicle back to your home or any other destination.

Key BenefitProviding a welcome chance to get your vehicle home without risking the consequences of possibly hurting someone or getting into trouble with law enforcement.

Support StatementMaking this company a successful business that helps customers get their vehicle home and deter drinking and driving and offering a simplealternative to calling a cab company.

ToneMonochromatic blue with white accents portraying a young, attractive and clean business tone.


Car Services competitive analysis

www.seattletowncar.com



www.farwesttaxiseattle.com



Taxi App for iPhone



Uber App for iPhone



GPS Tracking of Driver

(Before Arrival)No Yes No Yes

Ratings orTestimonials No No Yes Yes

Rates/Quotes Yes No No No

GPS Equipped Cars No Yes Yes Yes

Instant Pay FeatureFrom Phone

Yes No No Yes

www.seattletowncar.com www.farwesttaxiseattle.com Taxi App for iPhone Uber App for iPhone


Car Services personas

Tom Baker (35)

A single, 26 year old male programmer working at a small web design firm called 14four. He has a web design degree from the local community college in Spokane, Washington and has worked at 14four for 2 years now. He works hard, but likes to play harder. He goes out on the weekends with friends and coworkers to the bars and enjoys dark beers and gin and tonics. He is paid a salary of $42,000 a year and lives comfortably on the South Hill in a 1 bedroom apartment overlooking downtown. He dates regularly but “just hasn’t found the right girl yet.” But he remains hopeful to one day have children and a family.



Stephanie Halbreck (24)

A single, 24 year old female student living in San Diego, California going to school for fashion design. Stephanie has been going to school on and off since she graduated high school in 2005. She has always had a passion for fashion design and enrolled a little over a year ago with the push and help from her parents. She has many friends attending the same school and at her part time job at a local coffee shop. She partakes in drinking with her friends on average of 4 times a week. She is an honor roll student and hard worker but likes to “blow off steam whenever she can.” Along with fashion, she loves attending concerts with her friends and going to the beach. She plans on opening a store after graduation, and having her own line of clothing sold in multiple stores. She currently “loves the bar scene too much to have a relationship,” but has plans to eventually settle down.



Bradley Franks (28)

A married, 28 year old male who works in a Pepsi warehouse in Seattle, Washington. He graduated from high school and began working at Pepsi. He has been working there for over 10 years. He married his high school sweetheart Heidi and they have a 4 year old girl. Bradley works the swing shift at Pepsi, which means he gets off duty around 11 o’clock. He likes to routinely have drinks with his coworkers after their shift. Bradley and his wife like to go out and enjoy each other on dates while a member of their family babysits. They enjoy red wines, cocktails on occasion, and outings to sporting events like baseball and hockey.


Car Services target audience

Target Audience

Take Me Home Car Service caters to anyone over 21 who has had too much to drink. So the target audience are young professionals and the younger lifestyle that consume alcohol a few times a week. Our ideal range is the greater Seattle area at first, with hopeful expansion to multiple cities and beyond.


Car Services

Body Text - Century Gothic

Title Text -

Euclid BP Test Font

Sam

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Text....

Sam

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Sam

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Sam

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Text....

style guide


Car Services app map


Car Services

Load Screen

Logo

Load Screen

&Logo

First Screen

Name

lo-fi examples

Enter Button

Copyright, Software #

Create Username

Create Password


Car Services

First Screen Continued Log-in Screen

lo-fi examples

Logo Logo

Username

Password

Link Credit Card

Link Paypal Account

Enter Button

Enter Button


Car Services

Main Screen

Arrange Pick-up

Logo

Help/ Info.Change Account

Call Take Me

Home

Back

Help and Info Screen

Logo

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lo-fi examples

Rate Your Experience:


Arrange Pick-up

Logo BackChange Account

Help/Info Back

About UsHow It Works

Headline Text

Call Take Me

Home


Car Services

Enter Address ScreenArrange Pick-up Screen

Logo

Back

Use Location

Enter Location

Zip Code

Submit

lo-fi examples

Logo Back

City

State

Street Address


Car Services

Rate Your Experience

Logo

Map and Estimated Arrival Screen

Map with GPS Tracking of Driver

Estimated Time of Arrival

5 Star Rating System

Comments

lo-fi examples

Cancel Driver Call Driver Skip Submit


Car Services

Loading Screen

Loading...

hi-fi examples

“We’re with it when you’re not.”


Log-in Screen


Log In


Car Services hi-fi examples




Main Screen Arrange Pick-up Screen


Car Services

Arrange Pick-up

Logo

Help/ Info.Change Account

Call Take Me

Home

Back Logo

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About Us How It Works

Headline Text

hi-fi examples

Back

Map and Estimated Arrival Screen Rating System Screen

Comments




Car Services summary

SummaryTake Me Home Car Service that could have the potential to be very successful. It is a service that could produce great benefits for the public and the community. It would help reduce the choice to drink and drive, and could potentially help reduce accidents, especially during the holidays. It costs a lot less to pay for your car to be driven home than a DUI or worse.


Car Services resource citation

Uber App - http://itunes.apple.com/us/app/uber/id368677368?mt=8

Taxi App - http://itunes.apple.com/app/taxi/id288670013?mt=8

Far West Seattle Taxi - http://www.farwesttaxiseattle.com/

Seattle Town Car Service - http://www.seattletowncar.com/

Getty Images - http://www.gettyimages.com/

Google - http://www.google.com/

Take Me Home Proposal

Documents

Transcript of Take Me Home Proposal