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INDICIA DIRECT MAIL SOLUTIONS

Analyze your drop zone by postal walk/postal codeusing Indicia postal walk selector and grow your sales.

February 2010

General Presentation

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Take control of your mailing

• Indicia combined it’s vast experience in Geomarketing in North America with up-to-date postal code data from Canada Post to create the most comprehensive and advance direct mail decision support system.

• Indicia direct mail solutions work with all possible levels of analysis, from the postal code and the postal walks up to the FSA.

• Indicia will help you get the best from your mailing campaigns by defining the best mailing scenario.

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Indicia Direct Mail Solutions

• Benefits• Reduce dramatically the cost of you direct mail

operations• Maximize your return • Reduce waste by using less paper – Go green! • Get your mailing solution in a few clicks with our

easy to use online tool customized for your needs • Use your historical mailing data – Don’t repeat

failure – aim at success

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Take control of your mailing

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Indicia Postal code/walk

Selector

Your customerorigin data

Your historical sales and mailing

Comprehensive censusdata upgraded with

Indicia Community Clusters

Indicia Business

Databases

Postal code level analysis

• Postal code level analysis• Get the ultimate precision in your mailing

campaigns• Know exactly how many deliveries you must make

and where to mail• Avoid mailing at the FSA level• In the next slide, the example map shows selected

postal codes ranked by a composite index and historical sales – the greener and bigger – the better

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Postal walk level analysis

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Best possible mailing

Waste of money

Postal walk level analysis

• Postal walk level analysis • Simplify your mailing campaigns but keep a good level of

precision• Integrate your customer data in the postal walk structure

– speak the same language as Canada post• In the next slide, the example shows a table with all the

postal walks in a given drop zone ranked by a composite index that qualify the households using a multifaceted set of census data

• Avoid mailing in postal walks that are below your custom ROI threshold defined by Indicia

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Postal code level analysis

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Unique Carrier Walk

Installation Postal Code FSA Carrier

Walk App. Houses Business Farms Private Dwellings

All Address Total Index Total

T6CLC0354 T6C1A0 T6C LC0354 6 80 3 0 86 89 161T6CLC0353 T6C1A0 T6C LC0353 50 140 6 0 190 196 161T6ALC0354 T6C1A0 T6A LC0354 109 0 0 0 109 109 161T5KLC1151 T5J0K0 T5K LC1151 877 0 32 0 877 909 160T5KLC1152 T5J0K0 T5K LC1152 833 2 38 0 835 873 152T5KLC1120 T5J0K0 T5K LC1120 317 1 46 0 318 364 149T6GLC0986 T6E2B0 T6G LC0986 58 78 1 0 136 137 149T5NLC0251 T5L3L0 T5N LC0251 20 212 20 0 232 252 148T6HLC0953 T6E2B0 T6H LC0953 0 248 0 0 248 248 148T5KLC1159 T5J0K0 T5K LC1159 721 28 20 0 749 769 147T5NLB0001 T5N2L0 T5N LB0001 0 80 18 0 80 98 147T6GLC0900 T6E2B0 T6G LC0900 0 213 1 0 213 214 147T5RLC1603 T5T1V0 T5R LC1603 295 149 6 0 444 450 143T5NLC0241 T5L3L0 T5N LC0241 627 79 73 0 706 779 142T6RLC0966 T6E2B0 T6R LC0966 0 25 0 0 25 25 142T6GLC0985 T6E2B0 T6G LC0985 0 128 0 0 128 128 142T5JLB0001 T5J1G0 T5J LB0001 1 4 0 0 5 5 141

T5JLC1103 T5J0K0 T5J LC1103 218 0 190 0 218 408 98T5JLC1102 T5J0K0 T5J LC1102 196 0 65 0 196 261 95T6RLC0964 T6E2B0 T6R LC0964 0 109 0 0 109 109 93T6RLC0963 T6E2B0 T6R LC0963 0 103 0 0 103 103 93T6GLC0904 T6E2B0 T6G LC0904 64 184 0 0 248 248 89T6ELC0981 T6E2B0 T6E LC0981 0 84 1 0 84 85 78

…

Don’t mail to under indexed postal walks

Online decision support system

• For more than 15 years, Indicia has partnered with Tactician Corporation to provide a solid online decision support system for it’s customers.

• With Tactician Online, you get a complete reporting tool with a customizable mapping system at the best possible price on the market.

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Contact

• For additional information or to set-up an online presentation, contact us at : Olivier Filiatraultolivier.filiatrault@indicia.ca450-477-3330 #23orDaniel Lemiredaniel.lemire@indicia.ca450-477-3330 #21

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