Take aways från &THEN Boston 2015
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Transcript of Take aways från &THEN Boston 2015
1. Take aways från &Then
2. Prediktiv analys
3. Obligatorisk obekväm frågestund (allt kommer att mailas ut)
70% branschen
25% branschen
5% branschen
Skapa innehåll
Distribuera innehåll
Följa upp säljprocesser
30%
40%
30%
Don’t define yourself by what you do or what you sell.
Define yourself by the core of your business.
- John Iwata
1. Genomsnittlig clickthrough rate på displayannonsering, oavsett format och placering, är 0.06% (Källa: Display Benchmarks Tool)
2. Uppskattningsvis 50% av klicken på mobilannonsering sker av misstag. (Källa: GoldSpot Media)
3. 33% av internetanvändarna tycker att displayannonseringen är outhärdligt. (Källa: Adobe)
A 2010 joint study by MIT Sloan Management and the IBM Institute for Business Value shows analytically mature organizations to be three times more likely to outperform their less mature competitors; Top-performers are 5.4 times more likely to use an analytic approach within their business processes than to rely on intuition.
Analy&cs is the discovery and communica;on of meaningful pa(erns in data
Sense & Respond Predict & Act
Compe
;;ve advantage
Analy;cal maturity
Raw data
Cleaned data
Standard reports
Ad-‐hoc reports
What happened?
Generic predic;ve analy;cs
Why did it happen?
Predic;ve modelling
Op;miza;on
What will happen?
What was the best that could happen?
Business understanding
• Iden;fy project objec;ves
Data understanding
• Collect and review data
Data prepara;on
• Select and cleanse data
Modelling
• Select modeling technique
• Generate test design
• Build model parameters
• Assess model
Evalua;on
• Evaluate model and conclusions
Deployment
• Apply conclusions to business
Prediktiv modell
Få prediktioner
Ny data Applicera modell
Segments modell
Ny data Applicera modell
Avancerad analys
Standard analys
Resultat
Stort TACK! [email protected]