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Take Action: The New Reality of Data-Driven Business
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Transcript of Take Action: The New Reality of Data-Driven Business
Grab some coffee and enjoy the pre-show banter before the top of the hour!
The Briefing Room
Take Action: The New Reality of Data-Driven Business
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The Briefing Room
! Reveal the essential characteristics of enterprise software, good and bad
! Provide a forum for detailed analysis of today’s innovative technologies
! Give vendors a chance to explain their product to savvy analysts
! Allow audience members to pose serious questions... and get answers!
Mission
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The Briefing Room
Topics
2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room
This Month: INNOVATIVE TECHNOLOGY
August: BIG DATA ECOSYSTEM
September: INTEGRATION & DATA FLOW
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The Briefing Room
Executive Summary
The definition of “real-time” is changing: Should we call it customer time?
A stitch in time saves nine… We have reached an inflection point!
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Analyst: Robin Bloor
Robin Bloor is Chief Analyst at The Bloor Group
[email protected] @robinbloor
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WebAction
! WebAction offers real-time data-driven apps and the underlying enterprise platform
! The platform captures structured and unstructured data from a wide variety of data sources and allows users to correlate and enrich data streams
! WebAction leverages in-memory data processing and is architected to scale up and scale out
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The Briefing Room
Guest: Sami Akbay
Sami Akbay is a founder of WebAction. Prior to WebAction, he served as the CEO of Altibase, Inc., an in-memory RDBMS company with customers in financial services, utilities, and telecommunications. Sami was Vice President of Marketing and Product Management for GoldenGate Software from 2004 through its acquisition by Oracle. Prior to GoldenGate, he served in senior product marketing and business development roles at Embarcadero and AltoWeb. He spent his earlier career in technical and consulting roles working at Rabobank Nederlands, Hearst New Media, American Stock Exchange, MediaMetrix, OneMain.com (Earthlink), and ALK Associates. He is a graduate of Rutgers University.
The Future of Data Driven Apps July 2014
WebAction® delivers the leading Real-time App Platform
enabling the next generation of Data Driven Apps for the Agile Enterprise
Proactive
WebAction – Streaming Data – Continuous Processing
Reactive
Historical Data – Batch Processing
Load data into cluster
PRIOR to running analytic queries
Write MR jobs - Time delay before data processing
and analysis
Efficient for BATCH oriented
workloads
WebAction collects Big Data from the
sources, converts it into DATA STREAMS
Processes data in
REAL-TIME
Minimizes latency
ALERTS based on
LIVE DATA
Acquire Store Process
Acquire Process in Memory Deliver
BI / Analytics RDBMS EDW
Structured Data
Machine Data
Location Click Stream
Structured Data
Machine Data
Location Click Stream
Data Driven Apps
Batch Reactive
REALTIME BARRIER
Proactive Real-time
Visualize Store
Alerts Integrate
Structured and unstructured data
Distributed, in-memory, as data is created
Correlated, enriched, and filtered real-time big data records
Deliver
Process
Acquire
Acquire Structured and unstructured data
§ Data from transactional sources is acquired via redo or transaction logs
§ Structured and non-Structured data
§ No Production Impact
§ No Application changes
Device Data
Industry Data
Social Feeds
Real-time Transaction Data
System/ IT Data
Common File Format
TYPE EXAMPLE COMPLEXITY
CSV, JSON, XML
Facebook, Twitter
Syslogs, weblogs, Netflow
SmartMeter, Medical Device, RFID
SWIFT, HL7, FIX
Oracle, DB2, SQLServer, MySQL, HP NonStop
SIMPLE
VERY HIGH
SIMPLE TO MEDIUM
MEDIUM
MEDIUM
HIGH
Process Distributed, in-memory, as data is created
§ Enrich live Big Data with historical data sources
§ Process Big Data faster using partitioned streams, caches, and additional nodes
§ Execute SQL-like queries of in-memory Big Data
§ Alert in real-time based on predictive analytic model results
Acquire Structured and unstructured data
Acquire
Process
Structured and unstructured data
Distributed, in-memory, as data is created
Deliver Correlated, enriched, and filtered real-time big data records
§ Continuous Big Data Records § Real-time Dashboards & Visualizations § Predictive Alerts § Business Trends § Data Patterns § Outliers & Anomalies
Historical Data Cache
Node
Node
Node
Metadata
High Speed D
ata Acquisition
WActionStore
Distributed WAction Cache
Distributed DIM Processor
Tungsten Visualization Device Data
Big Data Infrastructure
Industry Data
Social Feeds
Transaction Data
Enterprise Applications
Enterprise Data Warehouse
RDBMS
Data Driven Apps
System/ IT Data
§ Integrated end-to-end solution for real-time data acquisition, in-memory analytics, event correlation, and relevant data storage
§ Supports transactional and non-transactional data sources
§ Scalable, High Performance distributed stream processing
§ Supports low-impact, non-intrusive capture from transactional databases
§ Processing in-memory, delivering real-time results via applications that can Incorporate predictive analytics (linear regression, FFT, clustering, etc.) models.
§ Runs on inexpensive commodity hardware, easily allowing horizontal scaling by adding nodes on the same or multiple machines.
§ Declarative configuration, Continuous querying capability
§ Real-time visualizations, monitoring, alerts, and integration
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The Briefing Room
Perceptions & Questions
Analyst: Robin Bloor
Data-Driven Things?
Robin Bloor, PhD
Everything
EVERYTHING that is ALIVE
is Data-Driven
Big Data Architecture
The Biological Analogy
u Our human control system works at different speeds: • Operational control • Almost instant reflex • Considered response
u Organizations will gradually implement similar control systems
u This suggests a data-flow- based architecture
Nervous System(s)
u Mentation • The Brain
u Fight or Flight • Sympathetic Nervous
System u Operational Control
• Enteric Nervous System • Parasympathetic Nervous
System
Note that these three systems integrate. It would be bad
news if they didn’t.
The Corporate Biological System
u Right now this division into two different data flows is already occurring
u Currently we can distinguish between: • Real-time/Business time
applications • Analytical applications
u We should build specific architectures for this
u Is there any significant distinction between WebAction’s technology and what was previously called complex event processing?
u How would you compare WebAction with Apache Storm? Is it directly competitive?
u How would you compare WebAction with Splunk?
u What do you see as the sweet spot for this technology? Dashboards? Real-time triggers? Streaming analytics?
u What is the typical process for developing predictive analytics applications?
u Please provide some examples of usage/ user application stories.
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The Briefing Room
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The Briefing Room
Upcoming Topics
www.insideanalysis.com
2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room
This Month: INNOVATIVE TECHNOLOGY
August: BIG DATA ECOSYSTEM
September: INTEGRATION & DATA FLOW
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The Briefing Room
THANK YOU for your
ATTENTION!