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Ashley Hamilton Professor Klinkowstein
Don’t expose yourself so much on social media.
http://www.chicagotribune.com/features/life/ct-social-media-privacy-20140130,0,6538726.story
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Ashley Hamilton Professor Klinkowstein
• Don’t reveal your location.• Know your privacy settings.• Turn auto back up off.
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Ashley Hamilton Professor Klinkowstein
• Control what others tag you in.
• Do not expose everything.• Know all of your settings.
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Ashley Hamilton Professor Klinkowstein
• Observe 5 students using social media in dorms and in student center.
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Ashley Hamilton Professor Klinkostein
Ethnographic Research (Dorm)
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Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Dorm)
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Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Dorm)
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Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Dorm)
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Ashley Hamilton Professor Klinkowstein
Ethnographic Research Observations in Dorms
• Students were comfortable posting personal things.
• Students had location turned on.• Posture; sloutched over. • Complained about backaches.
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Ashley Hamilton Professor Klinkowstein
Ethnographic Research (SC/ Dorm)
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Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Classroom)
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Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Classroom)
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Ashley Hamilton Professor Klinkowstein
Ethnographic Research Observations in Public (Student Center and Classroom)
• Some students like to “creep on” other’s social media.
• Posture; sloutched over.
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Ashley Hamilton Professor Klinkowstein
Additional ResearchStop Sloughing! Good Posture Boosts Self-Esteem by Harvey Black
• College students who sat up and filled out a survey felt better than those who slouched while filling out the forms.
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Ashley Hamilton Professor Klinkowstein
Additional ResearchFrom Sloppy Slouchers to Discreet Learners: What’s your Desk Posture? By Venessa Wong
• Describes bodily problems that can be caused by slouching positions.
• Hovering over a screen and leaning forward for a long period of time causes back pain.
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Ashley Hamilton Professor Klinkowstein
Additional ResearchTech Needs a Posture Check by Deanna Utroske
• When you go online, your spine tends to go offline.
• StandApp- app that reminds you to get up from your chair.
• Posture Track- monitors posture through computer cameras and alerts people when they’re slouching.
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Ashley Hamilton Professor Klinkowstein
Proposal for an Innovative Business
• A portable back piece that students can use in different situations to help them maintain good posture.
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Ashley Hamilton Professor Klinkowstein
Proposal for an Innovative Business
• The back piece has the capability of attaching to chairs and leaning against bedroom walls in order to provide people with comfortable back support.
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Ashley Hamilton Professor Klinkowstein
Proposal for an Innovative Business
• Aids in back pain relief as well as correcting posture.
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Ashley Hamilton Professor Klinkowstein
Tagline Research“Existing Taglines”
• BMW: “The ultimate driving pleasure”
• Honda: “The power of dream”• Office Depot: “Taking care of
business”
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Ashley Hamilton Professor Klinkowstein
Tagline about a prosed business
• “Taking care of posture”
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Ashley Hamilton
Tagline Study Image Research
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Ashley Hamilton Professor Klinkowstein
Image Research
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Ashley Hamilton Professor Klinkowstein
Image Research
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Ashley Hamilton Professor Klinkowstein
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Ashley Hamilton Professor Klinkowstein
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Ashley Hamilton Professor Klinkowstein
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Ashley Hamilton Professor Klinkowstein
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Ashley Hamilton Professor Klinkowstein
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Ashley Hamilton Professor Klinkowstein
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Ashley Hamilton Professor Klinkowstein
• New Tagline
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Ashley Hamilton Professor Klinkowstein
• Out of focus background image “manipulated tagline
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Ashley Hamilton Professor Klinkowstein
• Finish Tagline Study