TAGGING, TRACKING& TRAFFIC SOURCES

OLD SYSTEM TAG STRUCTURE

Example of a tag from the old system: www.royalvegascasino.com/btag-ad123456/

These tags were unique and randomly generated in the old system

Are my old tags supported in the new system? The new system tracks your old tags and will continue to support them.

Reports include the old tags and their campaign names making analysis easy, however, in order to report on your traffic optimally, we recommend you replace all old tags with new tags.

See the next slide for more about the new banner tag structure.

NEW SYSTEM TAG STRUCTURE

If you generate a tag in the new affiliate system it will look like this: btag-P50625-PR104-CM11276-TS151

The tag is made up of four parts, each separated by hyphens: Part 1

“P” stands for “Partner ID” and represents your account number If your current account number is “FA50625” it will appear here as “P50625”

Part 2 “PR” stands for “Promotion” and represents the promotion that you have chosen e.g. Royal Vegas 1200 Free The “104” in the above example would be the numeric reference to the “Royal Vegas 1200 Free” promotion.

Part 3 “CM” stands for “Creative Media” and represents the media item that you have chosen e.g. 468x60 gif banner The “11276” in the above example would be the numeric reference to the “Royal Vegas 468x60” gif banner

Part 4 (Optional) “TS” stands for Traffic Source which has taken the place of “Campaign Name” in the old system If you do not choose to apply a Traffic Source to your media the system will apply the default traffic source If you choose to apply a Traffic Source to your media items the tag will look like this:

btag-P50625-PR104-CM11276-TS151 Please see later slide for more information on Traffic Sources

CUSTOM VARIABLES

This replaces the old system’s “query string”

You are still able to add custom variables to further refine your tracking & analysis, should it be needed.

Custom variables can be used in both the ‘Simple’ and ‘Expanded’ media formats

Custom variables can only comprise of text or numerals. Empty spaces and special characters such as !@#$ etc. are not supported.

When using the ‘Simple’ script make sure that you only add text or numerals and do not leave spaces between the ? And the "

E.g. <script type="text/javascript" src="http://secure.fortuneaffiliates.com/mediahandler/btag-P50625-PR104-CM11276-TS151/?TextValue=InsertVariableHere"></script>

When using the ‘Expanded’ script make sure that you only add text or numerals and do not leave spaces after the ?

E.g. www.royalvegascasino.com/btag-P50625-PR104-CM11276-TS151/?TextValue=InsertVariableHere

IMPORTANT INFO ON TAGS

Is every tag I pull unique to my affiliate account? Yes. Every tag generated on your account is unique to your affiliate account

Does the system generate multiple tags per Promotion and Creative Item? No. If you pull the same promotion and creative media twice the system will generate the

same tag

E.g. If you search and pull a 468x60 gif banner for the RV 1200 Free Promotion on your account you will be given this tag:

btag-P50625-PR104-CM11276

If you search and pull for a second time on the same criteria you will get the above tag again.

If you would like to differentiate between tags, you can either create a Traffic Source and pull media on that Traffic Source or add your own unique identifier at the end of the tag in the “script” section.

Your Affiliate

Account #

RV 1200 Free

(Promo)

468x60 gif Banner

(Creative Media)

TRAFFIC SOURCE

Why use Traffic Source? Naming your source of traffic will help you to easily analyze your player

data and identify your most effective source of traffic.

E.g. if you have an Australian database of English speaking players then create a traffic source called:

Email list Eng Aus

If you want to pull the same creative media item and promotion several times to use on various traffic sources then create multiple traffic sources and name them differently:

RV1200 Free 468x60 Home Page

RV1200 Free 468x60 Games Page

RV1200 Free 468x60 Casino Reviews

HOW TO CREATE A TRAFFIC SOURCE

1. Select Marketing Tools from the Menu on your Dashboard

2. Find the media item you would like and click Get Media

3. Select a traffic source from the drop down or click Manage Traffic Sources4. Add and Save your new Traffic Source

HOW TO ANALYZE USING TRAFFIC SOURCE

Mouse over “Reporting”, then either “Cost per Acquisition Reports” or “Revenue Share Reports” depending on the earnings model that you are on. Then mouse over “Revenue Share Reports” and click on “Default” if you want to see all data. You can click on the other options to view via country, brand, Traffic Source, etc.

This is an example of a “Revenue Share, Detailed, Default”. This report goes down to player level and shows you: - “Product” (e.g. Casino) your player came in on- “Earnings Model” that you will be paid on for this player- “Country” that he played in- “Brand” he was acquired on- “Promotion” he was acquired on- “URL” he was referred from (your URL)- “Traffic Source” he was acquired on- “Tag” he was acquired on- “Player ID”- “Locked Player” shows players that have been locked- “Registration Date”, this shows the date the player registered on- “First Purchase Date” - “Qualified Player”, this shows the players that you qualify to earn revenue on- Player financials, e.g. purchases, gaming revenue, etc.- Your affiliate “Earnings” by player

QUESTIONS?

Contact your Account Manager or email Support at

support@fortuneaffiliates.com