TADSummit, Programmable Telecoms in the Insurance Industry. PLUS Award Winning exo.expert demo and...
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Transcript of TADSummit, Programmable Telecoms in the Insurance Industry. PLUS Award Winning exo.expert demo and...
Innovation in the blue ocean, the robot drone solution
Philippe Vayssac
Chief Innovation Officer
Groupama Rhône-Alpes Auvergne
Auvergne Rhône Alpes area, France
Crop Risk Insurance
Auvergne Rhône Alpes area, France
Crop Risk Insurance
Auvergne Rhône Alpes area, France
Crop Risk Insurance
« THERE'S NO CHANCE THAT
THE IPHONE IS GOING TO GET
ANY SIGNIFICANT MARKET
SHARE. NO CHANCE »
STEVE BALLMER, MICROSOFT CEO, 2007
6 Three horizons in a company for GROWTH
Value
Time
Existing Business Model
Core business
Optimization Incremental innovation
From 1 to n
New markets Disruptive innovation
Monopoly business
From zero to 1
Staturps’ principles:
. Design Thinking
. Lean Startup
. Effectuation
Create the future
Right brain
Blue Ocean Strategy
Linear analytic methods
Lean management
Outsourcing
IT team
« with less do more »
Marketing focus group
Statistics, forecast, predict future with past
Left brain
This month Next year Maybe in 20 years
20% 70% 10%
Startups’ domain
Design Thinking & Effectuation methods and principles
“Users don’t know what they want and can’t tell you what to make”
Working in the Third horizon - the « blue ocean »
A ROBOT DRONE SOLUTION FOR OUR
CLAIMS EXPERTS (AN EXOSKELETON)
COSTS crop Risk Insurance in 2016 : • 27 M€
for Groupama Rhône-Alpes Auvergne
• 430 M€ for the Groupama Group
3 damages in this corn field
• More SIMPLE
• More CHEAPER
• More QUICKLY (5 minutes… instead of days)
• IN THE FIELD of the farmer with the farmer
• WITHOUT internet connection (rural area)
• TO BUILD shared value: expert, farmer, insurance, and consumer
• Software (2 iOS apps)
• Hardware (DJI drones)
• Mapping training
• Drone pilot license training
• Repair services
• Tower control
... It’s a solution...
We went to the field and we did prototypes, prototypes, prototypes, again and again… with our experts and our customers farmers…
THANK YOU