Tablet User Behavior
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Transcript of Tablet User Behavior
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Why tablets matterUser behavior on tablet
Tine Thygesen
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Everplaces builds mobile products with passionate commitment to design, personalization & user experience
Hi, I am Tine Thygesen, Entrepreneur.
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Tablet
The tablet is the fastest penetrating technology in history
Slow
Moderate
Fast
Telephone
Electricity
Radio
Television
Computer
Mobile phone
Internet
Smartphone
5 Yrs 10 Yrs 15 Yrs
25 Yrs
30 Yrs
Traction: Time from consumer availability to 10% penetration
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The tablet is finding its place
59% 52%43% 41%
34%
11%
Read book
Listen to radio
Use desktop/
laptop
Use smartphone
Watch TV
None of above
60%
40%
20%
0%
43% spend more time with their tablet than their desktop;1 in 3 respondents uses their tablet more than watching TV
I spend more time each day on my tablet than I: (select all that apply) 60%
39%79%38%
26% 15%
34%
BedroomElsewhere in the houseLiving roomKitchen
Travelling Commuting
Out and about58%
27%
On holiday
At work
Where do Europeans use their tablets?
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Cross-device commerce
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We use tablets together
15% of carts weren’t really abandoned
Most popular device for multi person actions, doing something
together.
Used by the whole household, not personal like the mobile.
Fun fact; 15% of abandoned cards in UK was actually people putting it
in basket hoping a family member would buy it for them!
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Only tablets appeal to all generations
Most popular device for older people21% tablet vs 11% smartphone for over 55s
Most popular device for toddlers 61% of three-year-olds in UK use tablets
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But Why are we using it... loved by the whole family
Several games for cats!
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The shift in tablet use
CreateConsume AccelerateFor the first time we see tables being better at increasing productivity than
computers. Productivity improvements, especially at work, is the new trend.
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For the first time we’re seeing tables better at increasing productivity than computers, this is due to their portable nature combined with big-enough-for-work interface.
Productivity improvements is the new trend. Companies are building internal apps, to improve time consuming processes, like data collection, documentation and product catalogues.
Tablet as a productivity tool
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Internal use: 53% of doctorsuse tablets at work
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The tablet is making people more effective,allowing them to focus on the most
important things in life
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Tine ThygesenCEO, EverplacesMobile strategy &
development
Thank you!
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