Table of Contents - TFI | The Fertilizer Institute

Table of Contents

3 Letter from the President

5 About TFI

6 Issues at a Glance

12 Fertilizer 101 – A Resource for Right Now

14 The Agricultural Nutrient Policy Council – A Resource for Agriculture

16 4R Nutrient Stewardship – A Resource for the Future

19 Administration

20 Board of Directors

21 Staff

22 Membership

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T H E F E R T I L I Z E R I N S T I T U T E2

Letter from the President

Looking back at 2010, two themes emerged as The Fertilizer Institute (TFI)began to reflect upon its efforts on behalf of the fertilizer industry; educationaloutreach and partnerships. With the launch of TFI’s Fertilizer 101 initiative in July,TFI reaffirmed its role as a resource provider for the fertilizer industry and com-mitted itself to a new form of educational outreach designed to inform and en-gage agricultural stakeholders, the media, policy makers and beyond. The Fertilizer101 book and accompanying fertilizer101.org website have opened doors tonew audiences and offered an innovative way for TFI and its members to tell thefertilizer industry’s story.

Sweeping environmental policies and regulations with implications for the fertil-izer industry and the agriculture community resulted in TFI developing and en-hancing valuable partnerships over the course of the last year. In order to betteraddress complex water regulations being introduced in the state of Florida andthe Chesapeake Bay watershed, TFI collaborated with the Agricultural RetailersAssociation; the American Farm Bureau Federation; the National Corn GrowersAssociation; the National Council of Farmer Cooperatives; and the NationalPork Producers Council, to form the Agricultural Nutrient Policy Council(ANPC), a paid membership organization that seeks a balanced approach to policies and regulations that may impact the agriculture community’s ability toproduce safe and abundant supplies of food, fiber and fuel. Since its formation inSeptember, the ANPC has served as a resource for members of the agriculturecommunity and has garnered attention from the media, Congress and federalagencies regarding issues that are impacting the fertilizer industry and otherstakeholders that represent the nation’s animal and crop production sectors.

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Letter from the President

In addition to supporting and defending the industry through its alliance withmembers of the ANPC, TFI also pursued an educational partnership this yearwith the U.S. Department of Agriculture Natural Resource Conservation Service(NRCS). In October, TFI finalized an agreement with NRCS, as well as the Inter-national Plant Nutrition Institute and Iowa State University, that will result in a$250,000 grant from NRCS to develop online media and other educational ma-terials designed to increase the adoption of fertilizer best management practicesamong U.S. farmers. This unprecedented partnership will be a primary compo-nent of TFI’s efforts in 2011 to promote 4R nutrient stewardship, a science-based set of site specific nutrient use practices that increase farmers’ yields andprofitability while reducing nutrient losses and impacts to the environment.

TFI’s Fertilizer 101 initiative and the strategic partnerships it has developed overthe course of the last year only demonstrate a portion of the activities and efforts that the Institute has been engaged in on behalf of its fertilizer industrymembers. Climate change policy, transportation issues, chemical security legisla-tion and the ongoing fertilizer supply and demand situation also called upon TFI’sexpertise within the government relations, science and regulatory, economicsand public affairs arenas in 2010.

The accomplishments highlighted within these pages speak to the definition ofTFI’s role as the leading voice of the U.S. fertilizer industry. No matter what thechallenge, TFI is here to meet the needs of its members and I join the Institute’sdedicated staff in looking forward to a year of new opportunities in serving thefertilizer industry.

Ford B. West, President, The Fertilizer Institute


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About The Fertilizer Institute

The Fertilizer Institute (TFI) is the leading voice in the fertilizer industry, representing the publicpolicy, communication and statistical needs of producers, importers, wholesalers and retailers. TFI provides its members with a strong voice in the public policy arena, just as TFI’s predecessorsdid for more than 100 years. TFI’s voice is powerful because of the strength and efforts of itsmembership working together for a common cause.

TFI is proud to represent the commercial fertilizer industry in the United States; an industrythat has a distinguished heritage. Issues of interest to TFI members include security, climatechange, energy, transportation, the environment, and worker health and safety.

TFI has established a solid record of legislative and regulatory victories, which have affordedAmerica’s farmers with the tools necessary to produce bountiful crops to feed our growingnation and world.

As an association, TFI is driven to provide the best results for our members and believe thatevery task undertaken must be accomplished accurately, expeditiously and economically.

HistoryTFI traces its roots back to 1883, when a group of visionary industry leaders met to form theNational Fertilizer Association (NFA). The founders of this association worked together to promote total industry growth, just like TFI’s current leaders.

Ten years later in 1893, fertilizer manufacturers from Indiana, Kentucky, western New York,Ohio and Tennessee formed The Fertilizer Manufacturers of the West. A similar association for “eastern” fertilizer manufacturers, The Chemical Fertilizer Manufacturers Association, wasformed in 1897. In 1901, the two groups joined to form the Fertilizer Manufacturers Associa-tion (FMA). In 1925, FMA and NFA merged, and once again there was one National FertilizerAssociation.

In 1955, NFA became the National Plant Food Institute (NPFI), and in 1969, a successfulmerger between NPFI and the Agricultural Nitrogen Institute (ANI) resulted in TFI.

TFI MissionTFI’s mission is to represent, promote and protect the fertilizer industry.

To accomplish its mission, TFI has established the following strategic initiatives:

• To represent, promote and protect a sound fertilizer industry through legislative and regulatory activities at the federal, state and local level;

• To effectively address issues impacting TFI member companies;

• To promote a favorable public image of the fertilizer industry and agriculture; and

• To share knowledge about the fertilizer industry with members, government and the agriculture industry on issues relating to fertilizer and the farm economy.

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T H E F E R T I L I Z E R I N S T I T U T E

! JANUARY

TFI completes review ofguidelines for abovegroundstorage of liquid fertilizer. The guidelines provide a suggested uni-form program to evaluate the conditionof large, aboveground storage tanks ofliquid fertilizer. TFI updated the valuableindustry resource as a result of the U.S.Chemical Safety and Hazard Investiga-tion Board’s (CSB) investigation into thefailure of a two million gallon liquid fer-tilizer tank (UAN) at Allied Terminals,Inc., Chesapeake, Va., in November 2008.

TFI releases updated BulkBlend Quality Control Man-ual. Fertilizer producers and blendershave major responsibilities in the pro-duction of bulk blended, solid fertilizersof high quality. The manual is designedto help both the basic producer and theblender with quality control problemsof blended, solid fertilizers.

! FEBRUARY

TFI hosts 2010 Fertilizer Marketing Business Meetingin Orlando, Fla.The conferencewas attended by more than 650 dele-gates and provided a valuable opportu-nity for participants to network andconduct business leading up to the busyspring planting season.

TFI donates $10,000 on behalfof the fertilizer industry tothe Ronald McDonald HouseCharities (RMHC). McDonald’sCorporation Vice President of Corpo-rate Social Responsibility Bob Langert,who was on hand at the conference toparticipate in the Institute’s Distin-guished Lecture Series, accepted thedonation to McDonald’s Corporation’scharity of choice, RMHC.

Above left: TFI promotes its updated Bulk Blend Quality Control Manual at aworkshop hosted by the Michigan Agri-Business Association.

Above: Ron Insana, a keynote speaker atTFI’s 2010 Fertilizer Marketing BusinessMeeting, discusses economic recovery withTFI members.

Above right: McDonald’s Corporation’s BobLangert addresses delegates on sustainability issues and initiatives.

Center: TFI members participate in the secondannual FERT PAC Casino Night.

Right: TFI Vice President of Government Rela-tions Clark Mica tries out the driver’s seat onthe phosphate drag line at CF Industries’ PlantCity Phosphate Complex in Hardee, Fla. TFI staff toured the facility in conjunction with TFI’s2010 Fertilizer Marketing Business Meeting.

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! MARCH

TFI participates in the 2010Commodity Classic in Ana-heim, Calif.The CommodityClassic is an annual event hosted bythe American Soybean Association,the National Corn Growers Asso-

ciation, the National Association ofWheat Growers and the NationalSorghum Producers – organizationsthat represent the growers who pro-duce America’s top crops. The eventwas held in Anaheim, Calif., and drewgrowers and industry representativesfrom across the United States.

The CSB commends TFI forupdating its Above GroundStorage Tanks of Liquid Fertilizer – Recommended Mechanical Safety Guidelines. TFI collaborated with its member com-pany representatives that comprise TFI’sTank Integrity Working Group to updatethe industry resource in early 2010.

! APRIL

TFI garners the support of 86agribusiness and business organizations in questioningthe Environmental ProtectionAgency’s (EPA) efforts to im-pose drastic new water regu-lations in the state of Florida.The groups submitted three separatesets of comments to the Agency thatstrongly criticized the scientific basis forits “Proposed Water Quality Standardsfor the State of Florida’s Lakes andFlowing Waters,” and expressed con-cern regarding the rule’s impact onFlorida’s economy.

Above: TFI Director of Public Affairs SarahMonke responds to farmer questions at the2010 Commodity Classic.

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! MAY

TFI releases updated En-hanced Efficiency FertilizerBrochure. Enhanced Efficiency Fertil-izers (EEFs) are fertilizer products thatcan reduce nutrient losses to the envi-ronment while increasing nutrient avail-ability for the plant or crop.

TFI issues a statement on thepotential impact of climatechange legislation to the U.S.fertilizer industry.TFI’s statementexpressed concerns regarding the possi-bility that the legislation would offergovernment incentives that would en-courage a wide range of utilities toswitch to natural gas as an alternativefor generating energy, as well as incen-tives for natural gas vehicles, both ofwhich may increase the demand andprice of natural gas for which there isno substitute for in the manufacturingprocess of nitrogen fertilizers.

Above: The Fertilizer Institute’s (TFI) EnhancedEfficiency Fertilizer brochure provides detailed information regarding how EEFs help farmersachieve optimal return on investment while minimizing impacts to the environment.

TFI joins 48 agricultural organizations in supporting a resolution by Sen. LisaMurkowski (R-Alaska), de-signed to revoke the EPA’s authority to regulate green-house gases under the CleanAir Act.

! JUNE

TFI engages in intense advo-cacy efforts in order to seek apermanent solution for theagricultural hours of serviceissue. Hours of service regulationslimit the amount of time and distancethat commercial motor vehicle opera-tors may drive. The hours of service exemption for agriculture, which wasoriginally established at TFI’s request in1995, allows agricultural carriers, includ-ing fertilizer transporters, to be exemptfrom hours of service regulations whenoperating in a 100 air-mile radius oftheir central base of operation duringplanting and harvest seasons. The ex-emption is essential to the fertilizer industry’s ability to provide the crop nutrients farmers need at the right timethroughout the busy spring and fall seasons.

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! JULY

TFI supports CF Industries’Capitol Hill fly-in regardingthe Florida numeric nutrientcriteria issue. Over the course of aday and a half, 34 participants fromFlorida, including three members of theFlorida state legislature and representa-tives of Florida’s utilities industry, as wellas TFI staff and TFI member companiesCF Industries, Mosaic and PotashCorp,visited 24 of the Florida delegation’scongressional offices.

TFI announces the launch ofits Fertilizer101 initiative,aimed at providing the peopleof the fertilizer industry, theirallies in the agriculture com-munity and the general publicwith a central source of infor-mation on fertilizers.

! AUGUST

TFI participates in the2010 Conservation inAction Tour.The 2010 tourfeatured presentations by agri-cultural producers in theWilliamsburg, Va., area who areimplementing innovative tech-nology and practices that areproducing benefits for the envi-ronment, as well as increasingthe profitability of their farm operations.

Above left: Key components of the Fertilizer 101initiative are a book and a corresponding fertil-izer101.org website.

Above center: Rep. Adam Putnam (R-Fla.) discusses the Florida numeric nutrient criteriaduring CF Industries’ briefing on Capitol Hillwith members of the agriculture and utilities industries.

Above right: Conservation in Action tour partic-ipants listen in during a stop at Renwood Farmsin Charles City County, Va.

Bottom: TFI Director of Stewardship ProgramsLara Moody visits TFI member company Mosaic’sbooth at the nutrient use efficiency expo duringthe Conservation in Action Tour.

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! SEPTEMBER

TFI hosts the 2010 World Fertilizer Conference in SanFrancisco, Calif. More than 700delegates from over 50 countries trav-eled to California for the three dayevent which has become known as aprime meeting venue for fertilizer indus-try leaders from around the world.

TFI hosts the inaugural meet-ing of the Agricultural Nutri-ent Policy Council.TFI collaborated with the AgriculturalRetailers Association; the AmericanFarm Bureau Federation; the NationalCorn Growers Association; the NationalCouncil of Farmers Cooperatives; andthe National Pork Producers Council. toform a steering committee responsiblefor the development of the council,which is designed to address nutrientrelated policies and regulations with im-plications for the agriculture community.

TFI hosts its fifth annual HarvestFest celebration onCapitol Hill. Each year, TFI invitesmembers of Congress and their staff totake part in the event that is designed toshowcase fertilizers’ contributions to thebounty of fall harvest by providing foodand pumpkins for all. This year, at least400 attendees left the reception with apumpkin that included a HarvestFest tagdescribing a key benefit of fertilizers.

! OCTOBER

The Federal Motor CarrierSafety Administration(FMCSA) issues a final ruleon the agricultural hours ofservice exemption granting atwo year exemption for anhy-drous ammonia. In response, TFIoffered praise for FMCSA and its ac-knowledgement of the timely deliveryof the important crop nutrient.

TFI and the U.S. Departmentof Agriculture (USDA) NaturalResource Conservation Serv-ice (NRCS) form a cooperativeagreement to develop educa-

tional and outreach materialsrelated to 4R nutrient stew-ardship that promotes the useof the right fertilizer sourceat the right rate, right timeand in the right place.

TFI, in partnership with theCanadian Fertilizer Institute(CFI), host the 2010 NorthAmerican Fertilizer Trans-portation Conference inScotts dale, Ariz.This year, the con-ference attracted 165 delegates whorepresent the various transportationsectors that play a role in the safe andefficient transporta tion of fertilizers.

Above left: The Mosaic Company President andCEO and TFI Vice Chairman Jim Prokopanko(left) and TFI President Ford B. West (right)present Kim Ross of Norfalco Sales with a raffleprize at TFI’s 2010 World Conference.

Center inset: Communicators from TFI, CFI, IFA,Fertilizers Europe and TFI member companiesAgrium and CF Industries pose for a photo atthe annual communicators’ workshop hosted in2010 by CFI in Wakefield, Quebec, Canada.

Above center: TFI President Ford B. West andRep. Jim Costa (D-Calif.) at the 2010 Harvest-Fest celebration.

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Inset above: TFI President Ford B. West, STBChairman Daniel Elliott and TFI Vice President ofMember Services Pam Guffain together prior toChairman Elliott’s keynote address at the 2010Transportation Conference.

! NOVEMBER

TFI briefs members of theSenate Agriculture Committeeon the Agricultural NutrientPolicy Council.

TFI, in partnership with theFertilizer Industry RoundTable, hosts the 2010 Fertil-izer Outlook and TechnologyConference in Savannah, Ga.The conference brought together morethan 200 delegates representing finan-cial analysts, business consultants, agri-cultural and trade press representatives,and government economists who areinvolved with the fertilizer industry.

TFI joins 29 agricultural andforestry organizations in sub-mitting comments to the EPAregarding its proposed waterquality regulations for theChesapeake Bay. The commentsoutlined the agriculture and forestrycommunity’s concerns with the Agency’s

draft Total Maximum Daily Load (TMDL)requirements for the Bay, while calling at-tention to the significant contributions ofagriculture to improvements to waterquality in the Chesapeake Bay.

TFI expresses its intense op-position to the EPA rule to establish numeric nutrientcriteria for nitrogen and phos-phorus for waters in the stateof Florida. It is estimated that therule will cost U.S. farmers between$272 million and $1.1 billion by 2040.

! DECEMBER

TFI files a legal challenge toEPA’s rule to establish nu-meric nutrient criteria for ni-trogen and phosphorus forwaters in the state of Florida.The lawsuit (The Fertilizer Institute andWhite Springs Agricultural Chemicals, Inc.v. United States Environmental ProtectionAgency) was filed in the United StatesDistrict Court for the Northern District

of Florida Pensacola Divi-sion and comes on theheels of a legal challengealso filed to EPA’s rule bythe State of Florida. WhiteSprings AgriculturalChemicals, Inc. has opera-tions in Florida and is a

subsidiary of TFI member Potash Cor-poration of Saskatchewan Inc.

The ANPC releases a reportrevealing inconsistencies inEPA and USDA data for theChesapeake Bay.

TFI and the CFI participate inthe annual meeting of theUnited Nations FrameworkConvention on Climate Change.

Inset above: Ken Taylor (left) and Alex Gorrell ofIntrepid Potash with TFI Vice President of Eco-nomic Services Harry Vroomen following Gorrell’spresentation on biofuels at the 2010 FertilizerOutlook and Technology Conference.

Above center: Farm broadcaster Max Armstrongprovides the keynote address on the biggestheadlines in agriculture from 2010 at the 2010Fertilizer Outlook and Technology Conference.

Above right: TFI President Ford B. West provides a legislative update at the 2010 Fertilizer Outlook and Technology Conference.

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Simplot is proud of being a member of TFI,and we are proud of the Fertilizer 101 ini-tiative. We made sure that every one ofour field staff had copies of the book, andawareness of the website. In turn, theypassed along this information to theirdealer customers who shared Fertilizer 101with their grower customers. The story offertilizer application, while well knownwithin our industry, is not well understoodoutside of agriculture. Simplot applauds TFIfor its attempts to pass on this fertilizermessage in an informative, attractive, andeasy to understand package.

– Stephen Paoletti, Director of Marketing, Simplot Agribusiness

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Fertilizer 101 – A Resource for Right NowFor half a century, the national trade association representing the fertilizer industry has pub-lished a resource known as the Fertilizer Handbook in order to communicate informationabout the industry and its products. The first handbook, released in 1959 by The FertilizerInstitute’s (TFI) predecessor, the National Plant Food Institute (NPFI), was intended to en-hance the use of fertilizers among farmers by demonstrating the profitability of fertilizeruse. A second edition of the handbook, which covered everything from correcting soilproblems to examples of crop production economics, was released by NPFI in 1963. Twodecades later, TFI released yet another fertilizer handbook containing chapters on fertilizersand the environment, energy and safe storage and handling of fertilizer products.

Today, as TFI fields inquiries from school students completing science fair projects, interestedconsumers who wish to know more about fertilizing their lawns and gardens, as well aslawmakers and members of the media who are following policy issues that pertain to thefertilizer industry, the need for a communication tool that is capable of speaking to all ofthose audiences emerged and prompted TFI to launch the Fertilizer 101 initiative, which fea-tures the Fertilizer 101 book and fertilizer101.org website.

The addition of an online component, the fertilizer101.org website, makes sharing informa-tion about the fertilizer industry easier than ever before. Not only does the website serveas a resource for TFI members, the general public and the media, but also as an opportunityfor Fertilizer 101 to be a dynamic and relevant tool. The www.fertilizer101.org website is aplatform for expanding content on topics that already exist in the Fertilizer 101 book andfor continuously adding information regarding emerging issues.

What began fifty years ago as an effort to educate farmers on how fertilizers may be usedto increase their yields and in turn boost their bottom line, has evolved into an initiativeaimed at sharing the social benefits of fertilizer with a much broader audience. Fertilizer 101is a tool for our time that not only speaks to fertilizers role in food production, but also thefertilizer industry’s commitment to environmental stewardship and the sustainability of itsproducts.

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“The California Fertilizer Foundation (CFF) is pleased to have the Fertilizer101 book as a useful resource that it can provide to California educatorsand the public. CFF provides 24 garden grants to schools each year. Alongwith these grants, a bag full of resources is given to the lead garden educatorand an actual adult lesson, as well as a large student group presentation istaught at each school. Fertilizer 101 is a great reference to leave with the educators after the introduction of topics such as plant nutrients and planthealth. After the door to this topic is opened, the book and the website areplaces these teachers can go to learn more. The Fertilizer Institute team wasgracious enough to work with me to develop a flyer that was customized formy needs in order to communicate with each school regarding Fertilizer 101.It’s a great addition to the toolkit of resources we provide to teachers.”

– Pam Emery, Director of Programs, Western Plant Health Association, California Fertilizer Foundation

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The Agricultural Nutrient Policy Council – A Resource for Agriculture

Regulatory, legal and legislative initiatives to limit the use of nutrients, whether from ma-nure or commercial fertilizer, are growing in both frequency and intensity. Most notably,the Environmental Protection Agency’s (EPA) recent aggressive pursuit of rulemakings tofundamentally change how agriculture is treated under the Clean Water Act threatensfarmers nationwide because of its precedent setting nature. Recognizing the threat thisaction poses, not only to the fertilizer industry, but to the entire agriculture community,TFI spearheaded the formation of the Agricultural Nutrient Policy Council (ANPC) inSeptember of 2010.

Through the ANPC, agriculture is now speaking with a unified, science-based voice onnutrient related issues. In addition to TFI, founding members of the ANPC are the Agri-cultural Retailers Association; the American Farm Bureau Federation; the National CornGrowers Association; the National Council of Farmer Cooperatives and the NationalPork Producers Council. These founding groups have been joined by dozens of othercommodity and agriculture oriented associations in forming the ANPC.

By working together under the ANPC umbrella, TFI and its partners are expanding re-sources and adding great value to individual association’s efforts. From efforts to imposenumeric nutrient criteria in Florida and potentially in other states, to the efforts to im-plement a Total Maximum Daily Load (TMDL) rule in the Chesapeake Bay, EPA is actingquickly to ratchet up water quality standards and expand federal implementation ofthose standards.

In Florida, Environmental activists have added successfully to this pressure. In 2008, envi-ronmental groups sued EPA for allegedly failing to promulgate numeric nutrient criteria(for nitrogen and phosphorus) in the state of Florida. To settle the lawsuit, and suppos-edly to avoid setting a nationwide precedent, EPA published a rule that would replacethe nutrient criteria which were already being applied by Florida’s Department of Envi-ronmental Protection (DEP) with its own arbitrary standards. The result of this Floridaaction is expected to pave the way for similar rules elsewhere in the nation.


What is a TMDL? The EPA defines a Total Maxi-mum Daily Load, or TMDL, as a calculation of themaximum amount of a pollutant that a waterbody canreceive and still safely meet water quality standards.Under section 303(d) of the Clean Water Act, states,territories, and authorized tribes are required to de-velop lists of impaired waters. These are waters thatare too polluted or otherwise degraded to meet thewater quality standards set by states, territories, orauthorized tribes. The law requires that these jurisdic-tions establish priority rankings for waters on the listsand develop TMDLs for these waters.*

*Definition and description from www.EPA.gov

What are Numeric Nutrient Criteria? Waterquality standards are established in state regulations asthe goals for the protection of aquatic ecosystems,safe recreation and fishing, and provision of water sup-plies. Such standards contain water quality criteria thatare established at values that, if achieved, protect thesegoals. Numeric nutrient criteria are measurable levelsof the amount of nitrogen and/or phosphorus allowedin a waterbody that maintains the goals. The measura-ble levels of aquatic health related to the effects of ex-cess nitrogen and/or phosphorus, such as the amountof algae or the water clarity would also constitute nu-meric nutrient criteria.

Source: Florida Department of Environmental Protection

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Case Study: The ANPC at Work in the Chesapeake Bay

CommentsUnder the auspices of the ANPC, TFI joined 29 agriculturaland forestry organizations in submitting comments to EPAregarding water quality regulations it is proposing for theChesapeake Bay. The comments outlined the agriculture andforestry community’s concerns with the Agency’s draft TotalMaximum Daily Load (TMDL) requirements for the Bay,while calling attention to the significant contributions of agriculture to improvements to water quality in theChesapeake Bay.

“We conclude that it is not possible for EPAto establish a legally and technically defensi-ble TMDL for the entire 64,000 square mileChesapeake Bay watershed. This task is be-yond the tools provided by the Clean WaterAct… The undersigned urge EPA to with-draw its Draft TMDL, address the flaws inits modeling, and work with the watershedjurisdictions to develop TMDLs for theChesapeake Bay Watershed that are attain-able without causing widespread and signif-icant economic and social impacts on thepeople who live and work in the ChesapeakeBay Watershed, as well as the people whorely on the food, fiber and fuel that is pro-duced there.”

Scientific AnalysisA report commissioned by the ANPC seriously questionedthe data used by EPA to set pollution limits for the Chesa-peake Bay. The report contrasts EPA’s estimate of the Bay’s“nutrient diet” with those of the U.S. Department of Agri-culture (USDA) which are much more complete. The reporturges EPA to not issue a rule setting the Bay’s “pollutionloads” until the inconsistencies can be reconciled.

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4R Nutrient Stewardship – A Resource for the Future

The 4R philosophy is an innovative approach that offers enhanced environmental protec-tion, increased production, increased farmer profitability, and improved sustainability. Theconcept is to use the right fertilizer source, at the right rate, at the right time, with theright placement. Implications of the 4R nutrient stewardship system will spread far andwide through agriculture and society as a whole. For fertilizer use to be sustainable, itmust support cropping systems that provide economic, social, and environmental bene-fits. Enhanced adoption and promotion of 4R stewardship is the science based answer tocalls for mandatory fertilizer use restrictions.

To help address this challenge, The Fertilizer Institute (TFI) has been working collabora-tively with the International Plant Nutrition Institute (IPNI) and the Canadian FertilizerInstitute (CFI) to advance the 4R nutrient stewardship initiative. Two goals within the ini-tiative include establishing the 4Rs as a recognizable strategy for economic, social, andenvironmental sustainability and expanding the adoption of voluntary 4R nutrient man-agement as well as the awareness of these voluntary efforts to federal and state programofficials.

TFI 4R Initiative Strategies

• Establish the 4Rs as a recognizable strategy;

• Expand implementation and use of 4R nutrient management practices;

• Establish the 4Rs as sound, science-based policy and expand awareness of voluntary 4R efforts to federal and state programs;

• Measure and evaluate the 4R implementation effort; and

• Establish a 4R initiative for urban audiences.


In 2011, TFI will launch a website,www.4Rstewardship.com, that farmersand retailers will be able to utilize tolearn about and implement 4R nutrientstewardship.

TFI Efforts to Expand 4R Knowledgeand Implementation in 2011

In 2011, TFI will be devoting significant resources todeveloping retailer, service provider, and producer re-source materials explaining the benefits and the plan-ning process involved in 4R stewardship as well asmaterials aimed at farmers that make the economiccase for the 4Rs. The primary vehicle for promotingthe 4Rs will be a new Web based clearinghouse for ex-isting and newly developed 4R materials, that will lever-age the agronomic expertise and significant work thathas already been completed by the International PlantNutrition Institute. TFI will also seek to promote the4R nutrient stewardship system to like-minded groupsand individuals through speaking and promotion opportunities. Finally, TFI will begin to identify and promote retail agronomy programs as “4R consistent”and establish a 4R recognition program to promoteoutstanding 4R producers and retailers. A companionprogram aimed at promoting nutrient stewardship tourban and suburban audiences is also in the works.

In 2011, TFI will also be embarking on a new partner-ship with the U.S. Department of Agriculture’s NaturalResources Conservation Service, the InternationalPlant Nutrition Institute and Iowa State University on a nutrient stewardship education project. The goal ofthis initiative is the development of educational mediaincluding economic case studies, educational brochuresand fact sheets aimed at farmers. The ultimate goal ofthis effort is to increase the number of productionacres implementing site specific nutrient managementplanning and to increase the effective and efficient useof nutrients, enhance crop production, minimize agri-cultural non-point source pollution, and protect airquality by reducing N2O emissions.

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Financial Statement

STATEMENT OF FINANCIAL POSITIONAS OF JUNE 30, 2010

ASSETSCash and cash equivalents $ 3,807,961Investments 5,425,303Accounts receivable 179,441Inventory, prepaid expenses, and advances 113,974

Fixed assets, net of depreciation 250,489Deferred compensation 165,358Deposits 863

Total assets $ 9,943,389

LIABILITIESAccounts payable and accrued expenses $ 280,071

Contribution payable 0Dues & registration collected

in advance 3,696,100Deferred compensation 165,358Accrued severance expense 5,969Deferred rent 77,247

Total liabilities 4,224,745

NET ASSETSUnrestricted assets 5,520,797Temporarily restricted assets 197,847

Total net assets 5,718,644

Total liabilities and net assets $ 9,943,389

STATEMENT OF ACTIVITIESAS OF JUNE 30, 2010

REVENUEMembership dues $ 5,594,002Conference fees 1,429,760Publication sales 11,982Investment and other income 557,930PAC assets released for

contribution 71,000AOAC project support 10,643

Total revenue 7,675,317

EXPENSESTotal expenses (6,151,944)

Decrease in unrestricted assets 0Increase in restricted assets 100,532

Changes in net assets 1,623,905

Net assets, beginning of year 4,094,739

Net assets, end of year $ 5,718,644

The Institute prepares its financial statementson the accrual basis of accounting. Conse-quently, revenue is recognized when earnedand expenses are recorded when the obliga-tion is incurred. The Institute is exempt fromthe payment of income taxes on its exemptactivities under Section 501(c)(6) of the In-ternal Revenue Code. The PAC is subject totax on investment earnings. TFI’s financialstatements have been audited by Mitchell,Wiggins & Company in Richmond, Va.

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Farouk Chaouni, Agrifos Fertilizer, LP; Michael Wilson, Agrium, Inc.; Michael Stegmann, Lange-Stegmann Fertilizer Co.Donald Ford, American Plant Food Corp.; Nicholas Adamchak, Ameropa North America, Inc.; Vladimir Nikolaenko, Belarusian Potash Company; Robert Brown, CALAMCO; Stephen Wilson, CF Industries; Cheryl Schmura, CHS, Inc.; Stanley Riemann, CVR Energy, Inc.; Steven Liebelt, Dakota Gasification; William Barnett, Dyno Nobel; David Benefield, Frit Industries; Brian Harlander, Gavilon Fertilizer; Ronald Bryan, Great Salt Lake Minerals; James Spradlin, GROWMARK; Qamar Bhatia, Honeywell Resins and Chemicals; Stephen Stallons, ICEC; Robert Jornayvaz, Intrepid Potash;

George Porvaznik, Jeffersonville River Terminal; Melih Keyman, Keytrade AG; Carroll Kirby, Kirby Agri; Steve Packebush, Koch Fertilizer;Billy Joe Miles, Miles Farm Supply, LLC; Robert Jones, Mississippi Phosphates; Daryl Gates, Morral Companies, LLC; Dirk Lohry, Nutra-Flo Company; William Doyle, PotashCorp; John Ambrose, Rentech Energy Midwest; Garrett Lofto, Simplot; Denny Addis, The Andersons, Inc.; James Prokopanko, The Mosaic Company; Brent Hart, Transammonia, Inc.; Matt Carstens, United Suppliers, Inc.; Gene Gauss, Wilbur-Ellis; Billy Willard, Willard Agri-Service of Frederick; Pete Valesares, Yara North America, Inc.

CHAIRMANRobert P. Jornayvaz III

VICE CHAIRMANJames T. Prokopanko

PRESIDENTFord West


TFI Chairman of the BoardRobert P. Jornayvaz III, executive chairman of the board (CEO) of Intrepid Potash, Inc., is chairman of TFI’s Board of Directors. Jornayvaz has 29 years of experience in the oil and gasindustry and 11 years of experience in the potash industry.

TFI Vice Chairman of the BoardJames T. Prokopanko, president and CEO of The Mosaic Company, is the vice chairman of TFI’sBoard of Directors. Prokopanko is president and CEO of The Mosaic Company, the world’sleading producer and marketer of concentrated phosphate and potash.

TFI LeadershipTFI is governed by a 39-member board of directors, representing the importing, manufacturing,wholesale and retail sectors of the fertilizer industry. The board advises TFI on broad publicpolicy goals and in turn, TFI staff works together with several working committees to putinitiatives in place. In addition, the executive committee of the board is comprised of TFI’spresident, the chair and vice chair of the board and up to 14 other board members.

2010 Board of Directors

20

2010 StaffEvery member of TFI’s staff is passionateabout their work, the industry and the agriculture community, contributing dynamic professional ideas that continuously help theinstitute emphasize fertilizer’s greater role inproducing abundant and affordable food for agrowing population. Whether dealing with a staffmember who has been a part of the industry formore than 20 years or one who joined the TFI family in 2010, you are dealing with someone who has the fertilizer industry’s best interest at heart.

Back row: Pam Guffain; Sarah Monke; Toby Cunanan; Carol Estabrook; Harry Vroomen; Ener Cunanan;

Monica Conway; Bill Herz; Matt Kastner

Middle row: Lara Moody; Linda McAbee; Rebecca Seigworth; Clark Mica; Justin Sharbaugh

Front row: Ford West; Valerie Sutton; Kathy Mathers

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MembershipTFI’s members are at the heart of the association and this philosophy is behind every ini-tiative the association undertakes. Whether it’s working to address policies and regula-tions with implications for the industry or keeping members informed of emergingissues, TFI always has the interests of its members in mind. In addition to legislative andregulatory advocacy efforts, TFI continued to provide its members with a wide range ofeconomic and statistical data, assistance with public affairs matters and the individualizedcustomer service for which it is so well known.

TFI currently serves 157 members, including 86 regular members that are directly in-volved in the production, trade or sale of fertilizer. In addition, TFI’s remaining 71 associ-ate members provide products or services for the fertilizer industry. The Institute alsoworks closely with 49 state association members that represent the fertilizer industry intheir respective states.

In 2010, TFI garnered 14 new members. They include:

Agroservice, Inc. Bell Aquaculture Norman McCowanCargill AgHorizons Dome Technology, LLC Dome Corp. of North America GrowMax Agri Corp. Barclay Hambrook

TFI members receive weekly electronic summaries of fertilizer-related news as coveredin the national media outlets via TFI NewsBrief; the association’s weekly letter from thepresident, TFI Report to Members, which includes TFI Market Update; and the association’smonthly newsletter, TFI Advocate. TFI’s statistical reports are also complimentary to alldues-paying members. This robust statistical package includes nine reports that providetimely fertilizer industry economic information such as fertilizer production, inventories,trade and disappearance.

TFI offers its members reduced meeting registration rates for its major meetings. In ad-dition, TFI waives the suite booking fee for member companies wishing to rent a suite to conduct business during the Fertilizer Marketing Business Meeting and the World Fertil-izer Conference where members may also exhibit for free.

J.B. Pearl Sales & Service, Inc. LF Green, Ltd. Mo Valley Ag & Farmers Supply NAQ Global Companies SA Services, LLC Shrieve Chemical Company Twin State, Inc. Wolf Trax Inc.


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2 0 1 0 A N N U A L R E P O R T 23


A. J. Sackett & Sons CompanyAbocolActa Fertilizers DMCCAdayana AgribusinessAdvanced Microbial Solutions, LLCAgrico Canada LimitedAgrifos Fertilizer Inc.AGRIServices of Brunswick, LLCAgrium Inc.Agroservice, Inc.Agrotain InternationalAmerican Fertilizer Trade, LLCAmerican Plant Food CorporationAmeropa North America, Inc.Apache Nitrogen Products, Inc.Applied Chemical Technology, Inc.Arr-Maz Custom Chemicals, Inc.Asmark Institute

BCInsight Ltd.Bi-En Corp.BMO Capital MarketsBNSF RailwayBP Energy CompanyBPC Chicago, LLCBunge Fertilizantes

C N RailCALAMCOCalifornia Sulphur CompanyCargill AgHorizonsCF Industries, Inc.Chemical Dynamics, Inc.Chemtrade Logistics Inc.CHS Inc.CRU International Ltd.CSX TransportationCVR Energy, Inc.

Dahlman Rose & Co.Dakota Gasification CompanyDASCO IncorporatedDecyfer/ICISDirect Hedge SADome Corporation of North AmericaDome Technology, LLC Doyle Equipment Manufacturing Company

Duquesne Capital ManagementDyno Nobel Inc.

Earthrenew, Inc.El Dorado Chemical CompanyEurochem Trading USA Corp.Evans Enterprises, LLC

FBSciencesFednav International Ltd.Fertecon LimitedFloratine Biosciences, Inc.Foskor LimitedFreeport-McMoRan Energy LLCFrit Industries, Inc.

GATX RailGavilon Fertilizer, LLCGE Equipment Services - Rail ServicesGeorgia Pacific Chemicals, LLCGrammer Industries, Inc.Great Salt Lake Minerals CorporationGROWMARK, Inc.GrowMax Agri Corp.

H. J. Baker & Bro./Tiger-Sul ProductsHoneywell Resins and Chemicals LLCHusky Energy Marketing Inc.

ICECICL FertilizersIndagro S.A.Integer Research LimitedInternational Raw Materials LTDInternational Tank Service Intertrade (SP) Com. Intl. LtdaIntrepid Potash, Inc.

J.B. Pearl Sales & Services, Inc.JCO Fertilizer S de R.C. de C.V.Jeffersonville River TerminalJP Morgan

K+S North AmericaKeytrade North America, Inc.Kinder Morgan Terminals, IncKirby Agri, Inc.Kirby Inland Marine L.P.Knox Fertilizer CompanyKoch Fertilizer LLC

LF Green, Ltd.

Martin Integrated Sulfur SystemsMasterblend International, LLCMC “URALCHEM” Ltd.Merrill LynchMiles Farm Supply, L.L.C.Mississippi Phosphates CorporationMitsubishi International CorporationMitsui & Company (U.S.A.), Inc.Mo Valley Ag & Farmers SupplyMonke Brothers Fertilizer Co., Inc.Morgan Stanley CompanyMorral Companies, LLC

NAQ GlobalNitron International CorporationNorFalco Sales Inc.Nutra-Flo CompanyOCP S.A.Omex AgricultureOrica USA Inc.

Peabody EnergyPeconic Partners LLCPEQUIVENPotashCorpPrism Sulphur Corporation

R. W. Griffin Feed, Seed & Fertilizer, Inc.Rentech Energy Midwest CorporationRio Tinto Minerals/U.S. Borax Inc.Ritter Crop Services

SA Services, LLCSavage Services CorporationSGS Group ManagementShandong Kingenta Ecological Engineering Co., Ltd.

Shell Sulphur SolutionsShrieve Chemical CompanySimplotSinofert Holdings Limited Co.Solvadis gmbhSpecialty Fertilizer ProductsSpecialty Process Consulting, LLCSQM North America Corp.Sumitomo Corporation of AmericaSylvite Sales Inc.

TD Newcrest SecuritiesTessenderlo Kerley, Inc.The AndersonsThe McGregor CompanyThe Mosaic CompanyToepfer International-Asia Pte. Ltd.Transammonia Inc.TRC Environmental CorporationTwin State, Inc.

UBSUnion Pacific RailroadUnited Suppliers, Inc.

ValeViterra, Inc.

Warner Fertilizer Co., Inc.West CentralWilbur-Ellis CompanyWillard Agri-Service of Frederick, Inc.Wilson Industrial Sales Co., Inc.Wolf Trax Inc.

Yara North Amerca, Inc.Yargus Manufacturing, Inc.

A. J. Sackett & Sons CompanyAbocolActa Fertilizers DMCCAdayana AgribusinessAdvanced Microbial Solutions, LLCAgrico Canada LimitedAgrifos Fertilizer Inc.AGRIServices of Brunswick, LLCAgrium Inc.Agroservice, Inc.Agrotain InternationalAmerican Fertilizer Trade, LLCAmerican Plant Food CorporationAmeropa North America, Inc.Apache Nitrogen Products, Inc.Applied Chemical Technology, Inc.Arr-Maz Custom Chemicals, Inc.Asmark Institute

BCInsight Ltd.Bi-En Corp.BMO Capital MarketsBNSF RailwayBP Energy CompanyBPC Chicago, LLCBunge Fertilizantes

C N RailCALAMCOCalifornia Sulphur CompanyCargill AgHorizonsCF Industries, Inc.Chemical Dynamics, Inc.Chemtrade Logistics Inc.CHS Inc.CRU International Ltd.CSX TransportationCVR Energy, Inc.

Dahlman Rose & Co.Dakota Gasification CompanyDASCO IncorporatedDecyfer/ICISDirect Hedge SADome Corporation of North AmericaDome Technology, LLC Doyle Equipment Manufacturing Company

Duquesne Capital ManagementDyno Nobel Inc.

Earthrenew, Inc.El Dorado Chemical CompanyEurochem Trading USA Corp.Evans Enterprises, LLC

FBSciencesFednav International Ltd.Fertecon LimitedFloratine Biosciences, Inc.Foskor LimitedFreeport-McMoRan Energy LLCFrit Industries, Inc.

GATX RailGavilon Fertilizer, LLCGE Equipment Services - Rail ServicesGeorgia Pacific Chemicals, LLCGrammer Industries, Inc.Great Salt Lake Minerals CorporationGROWMARK, Inc.GrowMax Agri Corp.

H. J. Baker & Bro./Tiger-Sul ProductsHoneywell Resins and Chemicals LLCHusky Energy Marketing Inc.

ICECICL FertilizersIndagro S.A.Integer Research LimitedInternational Raw Materials LTDInternational Tank Service Intertrade (SP) Com. Intl. LtdaIntrepid Potash, Inc.

J.B. Pearl Sales & Services, Inc.JCO Fertilizer S de R.C. de C.V.Jeffersonville River TerminalJP Morgan

K+S North AmericaKeytrade North America, Inc.Kinder Morgan Terminals, IncKirby Agri, Inc.Kirby Inland Marine L.P.Knox Fertilizer CompanyKoch Fertilizer LLC

LF Green, Ltd.

Martin Integrated Sulfur SystemsMasterblend International, LLCMC “URALCHEM” Ltd.Merrill LynchMiles Farm Supply, L.L.C.Mississippi Phosphates CorporationMitsubishi International CorporationMitsui & Company (U.S.A.), Inc.Mo Valley Ag & Farmers SupplyMonke Brothers Fertilizer Co., Inc.Morgan Stanley CompanyMorral Companies, LLC

NAQ GlobalNitron International CorporationNorFalco Sales Inc.Nutra-Flo CompanyOCP S.A.Omex AgricultureOrica USA Inc.

Peabody EnergyPeconic Partners LLCPEQUIVENPotashCorpPrism Sulphur Corporation

R. W. Griffin Feed, Seed & Fertilizer, Inc.Rentech Energy Midwest CorporationRio Tinto Minerals/U.S. Borax Inc.Ritter Crop Services

SA Services, LLCSavage Services CorporationSGS Group ManagementShandong Kingenta Ecological Engineering Co., Ltd.

Shell Sulphur SolutionsShrieve Chemical CompanySimplotSinofert Holdings Limited Co.Solvadis gmbhSpecialty Fertilizer ProductsSpecialty Process Consulting, LLCSQM North America Corp.Sumitomo Corporation of AmericaSylvite Sales Inc.

TD Newcrest SecuritiesTessenderlo Kerley, Inc.The AndersonsThe McGregor CompanyThe Mosaic CompanyToepfer International-Asia Pte. Ltd.Transammonia Inc.TRC Environmental CorporationTwin State, Inc.

UBSUnion Pacific RailroadUnited Suppliers, Inc.

ValeViterra, Inc.

Warner Fertilizer Co., Inc.West CentralWilbur-Ellis CompanyWillard Agri-Service of Frederick, Inc.Wilson Industrial Sales Co., Inc.Wolf Trax Inc.

Yara North Amerca, Inc.Yargus Manufacturing, Inc.

2010 TFI Members

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425 Third Street , S .W. , Ste . 950 Washington DC 20024 • T 202.962.0490 • F 202.962.0577

Table of Contents - TFI | The Fertilizer Institute

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