S E P T E M B E R 1 7 , 2 0 1 1 P R E S E N T E R : A A R O N E L I M E L E C H

U N I V E R S I T Y S T U D E N T U N I O N M A R K E T I N G C O O R D I N A T O R

P R E S E N T A T I O N A V A I L A B L E A T : W W W . I S S U U . C O M / T 3

USU MARKETING OPTIONS

PRESENTATION OVERVIEW

 Overall things to know  Marketing materials / options  On-Campus locations  University Student Union locations  Campus Media  Exceptions to policy  Design and printing resources  Q & A

OVERALL THINGS TO KNOW

 Timeliness  Campus cleanliness  Consideration for other organizations /

departments  Ask before doing  Be careful with e-mail blasts

MARKETING MATERIALS / OPTIONS

 Banners – vinyl and paper   Fliers  Posters  Digital ads   Information Tables  Display Cases – General and Departmental  Kiosks  Electronic marquees   Intercampus mail

ON – CAMPUS OPTIONS

  Information Tables   CBA Walkway / LA5 walkway / Bookstore

  Banners - 3x6’   Paper banners - Psych Quad wall, Nugget Patio, Friendship walk   Vinyl banners – Bookstore walkway & Merriam Way – call 985-5093

  Posters   Display cases / Kiosks / Departmental bulletin boards / Staking   11 x 17 approved size but 8.5 x 11 is better sometimes

  Digital ads – Beachboard / University Libraries   Table tents   Intercampus Mail   Electronic marquees – 7th street   Campus Media

11”x17” POSTERS

Posters must display the following information: Vendor logo, reference to “on campus location or store”, contact information

Posters on stakes must be approved by SLD. Approval is good for 2 weeks

Posters for ASI programs can be laminated, approved & distributed by the ASI Street Team

STAKING

  11”x17” posters must be approved by SLD   Cannot exceed 25 for any one event

  Posters cannot exceed 17”x22”   Posters may be placed on grassy areas

  Cannot be over three feet from the ground   Stakes cannot be longer than 36 inches

  Do not place stakes in the following areas:   Flower beds,   Any where that interferes with irrigation system   West Turnaround islands   Hillside next to USU escalator   Or in a manner that blocks a walkway, driveway or street

  Posters may be placed 7 days prior to the event & must be removed within 3 days following the event

7TH STREET MARQUEE Submit request 1 month prior to posting date

Priority goes to: -Annual University-wide events -Intercollegiate sports -Major ASI sponsored attractions that are open to the general public -Major events held in the Pyramid or Carpenter Center

First line: Type of event Second line: Title of event Third line: Time, Date, on-campus contact number

Contact Event Services (562) 985-7184

THE UNION WEEKLY AD RATES

  A weekly publication with news stands on and off campus

  All ad artwork must be submitted by the end of the day on the Friday before print

  Full page   $550 BW/$850 color

  Half page   $350 BW/$530 color

  Quarter page   $149 BW/$259 color

  Eighth page   $80 BW/$190 color

CAMPUS NEWSPAPER ADS

THE UNION WEEKLY

  Weekly publication   Located in USU-239

  Monday-Friday: 9 AM-5 PM   Saturday: 12 PM-12 AM

  Phone: (562) 985-4867   E-mail: lbunion.info@gmail.com   Web: www.lbunion.com

THE DAILY 49ER AD RATES

  A daily publication with news stands on and off campus

  Monday is the most read issue

  Also does special issues for graduation/summer and the beginning of school

  Contact: Beverly Munson   (562) 985-5736   bmunson@csulb.edu

CAMPUS NEWSPAPER ADS

CAMPUS MEDIA

  College Beat TV - www.collegebeattv.org   Beach Week daily show highlights events and

programs on campus.   Contact Parker Chalmers – 562-985-7021

  Kbeach Radio – www.kbeach.org   Wants to publicize campus events and programs in

their news format.   Contact the General Manager, John Trapper –

562-985-1321

8.5”x11” FLYERS

  Intercampus mail to all departments

  Using an intercampus mail envelope – fill in mail services under department   Envelopes and drop box

available at the AS Business Office. Mail is picked up at 10AM daily.

  Total quantity needed: Minimum of 210

PRINTED MATERIALS

UNIVERSITY STUDENT UNION OPTIONS

  Display Cases   Banners   Electronic Marquee   USU plasma screens   Table tents

DISPLAY CASES

  The USU has three different display cases   West Patio Showcases   2nd floor lobby   South Plaza Terrace

  All three are free to utilize, but must be reserved at the Robert C. Maxon Student Organization Center

  Reservations are for one week at a time and for one case only –Plan accordingly

WEST PATIO SHOWCASES

Maximum size: 24”x36”

Highest foot traffic location

Six available display cases

First display case is reserved for Program Council’s $2 Movie

2ND FLOOR LOBBY

Maximum size:

Has lights for visibility

2nd highest foot traffic location

ASI/Maxon Center is not responsible for items placed in display case

SOUTH PLAZA TERRACE

Has locks for security

Has lights for visibility at night

3rd highest foot traffic location

ASI/Maxon Center are not responsible for items placed in display case

3’x6’ BANNERS Four locations in the USU: West Portico, Inner Courtyard, South Plaza, North Balcony

Make reservations at the Maxon Center

Reservations are good for 1 week at a time

Deliver banners to the Maxon enter the Friday before your reservation

3’x6’ BANNERS

3’x6’ BANNERS

ELECTRONIC MARQUEE

  Free service   Reserve through the

Maxon Center   Message can be set for a

specific time limit or go all semester long

DESIGN / PRINT / SUPPLY RESOURCES

  University Print Shop – 985-4501   Fed Ex Office – Palo Verde Location – Lori Butler

562-594-4727   Campus Copy Center – Bookstore – 985-5093   ASI Communications can assist you in the following:

  11”x17” Posters (Staking)   3’x6’ Banners  ¼ Page Handbill Flyers (Table Tents)   8.5”x11” Flyers (Campus Mail)

DESIGN / PRINT / SUPPLY RESOURCES

  Lowe’s – stakes – bundle of 25 is around $20   Approved vendor list

  Special T’s   MMZ printing   Screen & Bros.   Next Day Flyers   Bannermasters   Green Tee Industries – Edward Lara – 562-231-6488

IMPORTANT CONTACTS

  Robert C. Maxon Center   USU 312

  Monday-Thursday 8 AM-7 PM; Friday 8:30 AM-3 PM   (562) 985 2489

  Student Life & Development (SLD)   USU 215

  Monday-Friday 8 AM-5 PM   (562) 985 4181

  ASI Communications   USU 235

  Monday-Friday 10 AM-6 PM   (562) 985 4353

  Conference & Events   USU 200C

  Monday-Thursday 8 AM-7 PM; Friday 8 AM-5 PM   (562) 985 5205