COMM 202 TUTORIAL 3 Hand in a copy of your

skills matrix draft

AGENDA Course Timeline

Cover Letters Hook Activity Action Items

COURSE TIMELINE

Week 5 Week 6 Week 7

• Resume peer review

• Bring in 2 copies of your resume draft and posting

Followed by LinkedIn, Networking, Informational Interviews, and Employment Interviews!

• Intro to cover letters

• Skills matrix draft due

• Cover letter peer review

• Skills matrix due Friday, October 14th

WHAT’S YOUR BRAND?

Take 2 minutes to jot down 4-5 words that describe you best – consider your skills, personality, etc.

If you had 30 seconds to describe who you are, what would you say?

Are you the right FIT?

Do you WANT

the job?

PAC MAN OF 202

Cover Email Resume + Cover Letter

Interview

Your Personal Brand

WHY DO WE WRITE COVER LETTERS?

WHY COVER LETTERS Shows your intentions and interests through your research and sincerityDemonstrates ability to communicate both creatively and professionally Gives you an opportunity to elaborate on your stories and personality – drawn directly from your skills matrix

RESUME VS. COVER LETTER?

RESUME VS. COVER LETTERYour resume is about YOU

Your cover letter is about THEM

ELEMENTS OF A COVER LETTER

Opening

Closing

Skills Matching

Branding

Integration

Formatting

OPENING

Dear Hiring Manager, My name is Sarah Moug and I am applying for the

technology intern role.

OPENING

Dear Hiring Manager, My name is Sarah Moug and I am applying for the

technology intern role.

OPENING Expresses keen and genuine interest and/or passion for the position Genuine and unique primary and secondary research that is tied to your interest in the company Name drop where applicable Makes a clear expression of the skills/experience matching the job description

EXAMPLE

 

WHAT’S A HOOK?How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal:

ACTIVITY

SKILLS MATCHING CONTENT Skills from your skills matrix match the job description using STARL format Best relevant experiences Link education and other training to the job, and link it to the company/position if it isn’t obvious Any other qualifications

If it doesn’t belong, don’t include it!

SKILLS MATCHING TIPS Use STARL to your advantage – Action and Link in particular! Each line proves you have the necessary skills and aptitudes to perform Always link to the company position if it’s not obvious Use skills listed in the job description

SKILLS MATCHING EXAMPLES

CLOSING

“Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank

you very much and I hope to hear from you soon.”

CLOSING Make a good final impression Show your passion Restate skills with different wording Give genuine thanks Leave a call to action Tie to previous stories and your hook

BRANDING Consistent throughout your cover letter Fits in with the company’s values and your own Create the image you want to project Use Job Research Assignment!

INTEGRATION Clear, consistent branding throughout the resume and cover letter documents All necessary information is displayed, format/tone/font/style is appropriate, and you’re showing the best version of yourself!

FORMATTING – OPENING Date

Contact Name (if known)Their TitleCompany NameAddress 1Address 2 (if extra space needed)City, Province, Postal Code

Re: Position Title and Reference Number (if applicable)

Dear First Name Last Name,(unless you know for sure the woman's marital status then you can put Mrs. Ms. Or Mr. If in doubt, “Hiring Manager”)

[Opening Paragraph]

FORMATTING – CLOSING[Closing Paragraph]

Sincerely or Regards or Kind Regards,

Full NameBCom Candidate, (year of completion)Sauder School of Business

Attached: Resume (in an actual application you may also be including transcripts, etc.)

COVER EMAILS

WHAT DOES IT LOOK LIKE? <150 words Utilize bold face type to emphasize important points Show your brand & personality

Make them want more! Ie. Resume, Cover Letter and and Interview!

Subject: Job Title – Your Name OR come up with a very short hook for example “Beer & people lover has found her dream internship” or “Your new HR Intern is inside” or “HIRING MANAGER NAME, I’m excited!” Depending on how cool the company is.

To: Name of job poster/whom it may concern/hiring manager (never write Dear Sirs – hello sexism!), Your advert posted on WEBSITE NAME for JOB TITLE really caught my attention; Labatt has “good things brewing” and I would love to be a component of the “good things”. I believe my XYZ (people management) experience alongside my drive, tenacity and exemplary communications skills are a solid match to your needs. I also match the job requirements in the following ways:2 years of leadership experienceExceptional presentational skillsAdvanced Excel capabilitiesUBC Innovation Award recipient5 years’ experience organizing team building activities

I am confident that I will be a fantastic addition to your team! I have attached my resume and cover letter, please do not hesitate to contact me with any questions you may have or to set up an interview on 778-XXX-XXXX. I look forward to hearing from you. Kind regards,Your name(778)-XXX-XXXXEmail addressLinkedIn profile URL

QUESTIONS?

ACTION ITEMS 2 hard copy Cover Letter drafts for peer review for Wednesday’s tutorial Skills Matrix due Friday, October 14th @ 2 pm on Turnitin Sign up for Office Hours! Next week: Tutorial!