TUTORIAL 3 | cover letters

T01 & T07TA: CELIA BEKETA

TUTORIAL 3 | cover letters

1. what’s your brand?2. cover letters

3. hook activity

4. action items

what’s your brand?

what’s your brand?

• 2 minutes to jot down 4-5 words that describe you best• To do with skills, personality etc.

THINK: If you had 30 seconds to describe who you are… what would you say?

CAN you do the job?

Do you WANT

the job?

Are you the right

FIT?

cover email

resume & cover letter

interview

why do we write cover letters?

why cover letters

• shows your intentions and interests• sincerity and research

• demonstrates ability to communicate• creative and personal

• opportunity to elaborate on your stories and personality• drawn from your skills matrix

resume vs. cover letter?

the resume is about you

the cover letter is about them

elements of a cover letter

opening

skills matching

closing

integration

branding

opening

Dear hiring manager,

my name is celia beketa and I’m applying for your full-time analyst position. I believe I have the necessary qualifications to fit this role.

opening

Dear hiring manager,

my name is celia beketa and I’m applying for your full-time analyst position. I believe I have the necessary qualifications to fit this role.

opening

• expresses keen and genuine interest for the position

• Genuine and unique primary and secondary research indicating interest in company

• Name drop (where applicable)

• makes a clear expression of the skills/experience matching the job description

opening - examples

How  fast  can  you  change  four  tires?  One  hour?  Ten  minutes?  A  few  years  ago  I  witnessed  a  Formula  One  team  do  it  in  2.7  seconds.  They  said  a  perfect  run  would  be  just  one  second.  In  everything  that  I  do  I  strive  to  reach  that  one  second  – that  perfect  test  score,  that  perfect  presentation,  that  perfect  career.  After  speaking  with  Jake  Woodson,  a  recent  hire,  Dion  Chen,  and  other  industry  professionals,  I  know  that  my  personality  and  passion  lies  in  sales  and  trading.  Through  my  unique  athletic  background  and  passion,  I  will  provide  competitiveness  and  drive  that  will  set  a  benchmark  for  future  interns.  I  cannot  wait  to  sit  on  a  trading  floor,  execute  trades,  and  engage  in  research  while  receiving  mentorship  from  the  most  world-­‐renowned  investment  bank.  A  career  with  Goldman  Sachs  is  my  one  second  and  this  is  how  I  will  help  Goldman  reach  its  own  one  second  ideal:  

the hook

How  fast  can  you  change  four  tires?  One  hour?  Ten  minutes?  A  few  years  ago  I  witnessed  a  Formula  One  team  do  it  in  2.7  seconds.  

My  passion  is  “impact”.

activity time

activity

skills matching

skills matching

• Skills from your skills matrix match the job description (use STARL)

• Best relevant experiences

• Link education and other training to the job, and link to the co/position if it’s not obvious

• Any other qualifications

skills matching

• Use STARL to your advantage – Action and Link!

• Each line proves you have the necessary skills & aptitudes to perform on the job

• Always link to the company/position if not obvious

• Use skills listed in the job description

skills matching - examples

closing

closing

“Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”

closing

“Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”

closing

• Make a good final impression

• Show your passion

• Restate skills with a different wording

• Give genuine thanks

• Leave a call to action

• Tie to previous examples/stories (tie to hook)

closing - example

closing – one other note

NO.

address the elephant!• grades• year off• etc.

branding

branding

• Consistent throughout cover letter

• Fits in with the company’s values & yours

• Create the image you want to project

• Use Job Research Assignment

remember your brand? use it.

integration

integration

• Clear consistent branding throughout the resume and cover letter documents

• All necessary information is displayed, format/tone/font/style is appropriate, and the candidate displays the best impression of him/herself

formatting

formatting – beginning Date

Contact  Name  (if  known)Their  TitleCompany  NameAddress  1Address  2  (if  extra  space  needed)City,  Province,  Postal  Code

Re:  Position  Title  and  Reference  Number  (if  applicable)

Dear  First  Name  Last  Name,(unless  you  know  for  sure  the  woman's  marital  status  then  you  can  put  Mrs.  Ms.  Or  Mr.  If  in  doubt,  “Hiring  Manager”)

[Opening  Paragraph]

formatting – end

[Closing  Paragraph]

Sincerely  or  Regards  or  Kind  Regards,

Full  NameBCom Candidate,  (year  of  completion)Sauder  School  of  Business

Attached:  Resume  (in  an  actual  application  you  may  also  be  including   transcripts,  etc.)

cover emails

cover emails – what does it look like?

• <150 words

• Utilize bold face type to emphasize important points

• Show your brand & personality

• Make them want more! • I.e. Resume, Cover Letter and and Interview!

Subject: Job Title – Your Name OR come up with a very short hook for example “Beer & people lover has found her dream internship” or “Your new HR Intern is inside” or “HIRING MANAGER NAME, I’m excited!” Depending on how cool the company is.

To: Name of job poster/whom it may concern/hiring manager (never write Dear Sirs – hello sexism!),

Your advert posted on WEBSITE NAME for JOB TITLE really caught my attention; Labatt has “good things brewing” and I would love to be a component of the “good things”. I believe my XYZ (people management) experience alongside my drive, tenacity and exemplary communications skills are a solid match to your needs. I also match the job requirements in the following ways:

• 2 years of leadership experience

• Exceptional presentational skills

• Advanced Excel capabilities

• UBC Innovation Award recipient

• 5 years’ experience organizing team building activities

I am confident that I will be a fantastic addition to your team! I have attached my resume and cover letter, please do not hesitate to contact me with any questions you may have or to set up an interview on 778-XXX-XXXX.

I look forward to hearing from you.

Kind regards,Your name(778)-XXX-XXXXEmail addressLinkedIn profile URL

questions?

action items

action items

• TUTORIAL Next week

• For tutorial – 2 hard copy Cover Letter drafts for Peer review

• Skills Matrix due Friday, October 14th @ 2pm on Turnitin

• Sign up for Office Hours

• register for turnitin:• t01 CLASS ID: 13710262 PASSWORD: pickles (all lower case)• t07 class id: 13710299 password: pickles (all lower case)

action items – T01NEXT MONDAY IS THANKSGIVING

COME TO MY WEDNESDAY TUTORIAL (9-10 HA296)

or email me if you can’t make that time