$ $ $

the story.

the problem.

x

the solution.

the team.

John David Klausner

• Brand Management

Daniel Shemesh

• Finance

Uri Snyder

• Strategy

Samuel Klein

• Business Development

Sara Djavaheri

• Social Media Marketing

Karina Chocron

• Lead Designer

our capabilities.

the creative process.

our market.

Small-Medium Sized Enterprises Start-Ups

Tel Aviv Based

our work.

the past.

RESEARCH:

• Over 50% of target likely to use Verticalloop.

• Over 40% of respondents do not consider “strategy” as an integral part of web development process.

RESULTS:

• The need to educate the market about the importance of developing a concrete strategy prior to web design in order to ensure that the final product meets the needs of the company.

HOWEVER

• # of startups in Israel: 3,500, mostly hi-tech

• per capita, Israel has the highest number of startups in the world

• According to small-medium size business authority data, there are 400,000 small businesses in Israel that employ more than 50% of Israel’s workforce constituting 96% of all businesses in Israel

Source: Israel Business Connection, IBC.

the past.

RESEARCH:

the past.

Marketing campaign results

• digital campaign on the linkedin platform 'web design with strategy'!

• highlights verticalloop's key offerings and most successful website 'israel experience.

• $56 spent, 5,305 impressions, 27 clicks and a 0.58% engagement rate so far.

the future.

the future.

CEO – Business Development

COO – Manage Overall Workflow

Account Management

Team

POD POD POD

Marketing Firm

* Infrastructure of “pods” that will include:

• UX EXPERTS // WEB DESIGNERS // FRONT END DEVELOPERS

• BACK END DEVELOPERS // COPYWRITERS // PROJECT MANAGERS

To Whom it May Concern;

The Gvahim organization is currently working closely with Vertical Loop to develop our new website. Our work so far with this boutique agency has been a fantastic experience and we look forward to completing this process with a beautiful and highly intuitive website dedicated to our users. We intend to continue working with Vertical Loop in any future endeavors and also site maintenance and updates as we grow our business with the years. For any further questions please don’t hesitate to contact us.

Sincerely,

Art Vandelay, Marketing Director, Gvahim

Letter of Intent.

the future.

Verticalloop has produced beautiful work and fantastic results for our clients.

Grow customer base and provide them with a better end-product, executed flawlessly in a faster time frame.

TO ACHIEVE THIS:• Invest in organizational infrastructure and marketing to ensure that our

product and services are of the highest quality.

HOW? • Seeking investment of 120,000 NIS to:

o Build an office as both a workspace and a location for client meetings

o Recruit and Hire Verticalloop’s first pod

o Retain marketing firm to coordinate promotional campaigns

Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15

# of Projects 1 1 2 2 3 3 4 4 5 5 6 6

Avg Size of Project (pages) 12.0 12.4 12.7 13.1 13.5 13.9 14.3 14.8 15.2 15.7 16.1 16.6

Total Hour Requirements 42 43 89 92 142 146 201 207 266 274 339 349

PODs required 1 1 1 1 1 1 2 2 2 2 3 3

Scaling Up.

• Revenue– Billing per project (up to 12 pages): 28,000– Billing per page thereafter: 963

• Cost– POD Cost (Monthly): 47,000– Customer Acquisition: 800– Rent: 4,000

Our assumptions.

Projected Income Statement.

the numbers.

At current levels of cash flow, you can expect to see return on your investment within 10 months, an an ROI of 79% in first year.

Initial Funding

Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15

(100,000)

(50,000)

-

50,000

100,000

150,000

200,000

250,000

Cash Flow (NIS)

Cash FlowAccumulated Cash