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T-Central Kristen Eskildsen. Details A shop centered around selling T- Shirts and long sleeved T-...
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Transcript of T-Central Kristen Eskildsen. Details A shop centered around selling T- Shirts and long sleeved T-...
T-Central
Kristen Eskildsen
Details
• A shop centered around selling T- Shirts and long sleeved T- Shirts.
Ownership• Independent
– To be in charge of the functions and results of the business.
– Wouldn’t have to fight over ownership rights– Easy to expand
Level Of Service
• Limited Service– Employees are
there if consumers need help
– They walk in go to their color section, find their style and then the size.
Merchandise Line
• We sell T-Shirts and long sleeved T-Shirts– V-Neck– Sweetheart– Crew Cut– Regular
• In the future we may offer sweatshirts
Non Store Retailing
• We would set up a vending machine that would be filled with T-Shirts.
• You would pick your size and style and then it would distribute it to you.
Pricing Strategy
• I would price any T-Shirt for 5 dollars• Its cheap and would bring in many
customers
• We would offer deals like 5 shirts for 20 bucks.– This would only be one day a year.
Store Location
• Eau Claire WI + Wausau WI– Available to hicks that like wearing T-Shirts– Also available to people living in the city
– We would be located in a strip mall• There are about 65,883 people in Eau Claire, WI.• There are about 38,426 people in Wausau, WI. • Many small towns are close to either one of these
locations.
Summary
• We would have shops located in strip malls in Wausau and Eau Claire WI. These locations would offer small town residents and city residents a store to buy just t-shirts.
• T-shirts would be organized in color, then style, then size.