11. global strategies for services, brands and social marketing
T +49 221-42061-0 E [email protected] …...brands, hard ware brands, … Full-service or self-service...
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Transcript of T +49 221-42061-0 E [email protected] …...brands, hard ware brands, … Full-service or self-service...
Einen Euro für seine Gedanken.Der YouGov QualitativeOmnibus liefert Ihnen schnell und sicher die emotionale Wahrnehmung und spontanen Gedanken zu Ihren neuen Konzepten aus der Produktentwicklung und Unternehmenskommunikation.
Trends in consumer behavior concerning design and development of marketing, sales, service and product for insurers
What potential do car dealers have?
What makes used-based car insurances attractive? And where are the limits for the
consumer point of view?
How do consumers with preference of your car brand answer these questions?
How to get the attention of prospects for car insurances in the digital world?
Digitalization is currently a major challenge for the insurance industry in many countries
The strategic questions are the same in many cultures and countries
The investments for design and development of new digital services and processes are very high and bring up the need for synergies through international developments
The planned study shall help to find out the international common customer expectations and needs in the private insurance sector and will help to define international market strategies
The study will evaluate the insurance customer needs in four areas:
1. Predictive services and offers: When, how and where to offer the right protection to prospects and existing customers?
2. Need evaluation, configuration and consultation: What will be an accepted and effective way for a digital sales process?
3. Adaptive insurances following the life of customers: What full or semi automatic adaption in risk protections are preferred and what devices / channels will be accepted?
4. Full- or self-service claim management: How will customers want to experience claim management in the future? What full- or self-service or mix of both will be accepted and offer an additional value for customers?
4 Copyright 2015
Content of the quantitative online-survey about 20 min and age from 20-40 years
1• Actual use of channels, products and services
• Actual lifestyle, digital life and connectivity
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• Perception of added values for new digital service
• Acceptance of following insurance providers and data usage for product configuration
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• Different focuses on P&C, life and health insurances
• Acceptance of traditional and new insurers, non-insurers as providers and annex offers
Up to 5 exclusive questions (items) can be added for one or more countries
6 Copyright 2015
Full- or self-service claim management
Predictive offers and
alerts
Adaptive insurances
following the life of
customers
Need evaluation,
configuration and
consultation
5 Copyright 2015
Bild: © Maksym Yemelyanov- fotolia.com, © VLADGRIN-istockphoto.com
Predictive offers and alerts
• Activity- or position (GPS) based information on special risks and offers for short-term insurances
• Acceptance and preferences on new concerning insurances, legal issues or my insurance company
• Wiki on incident based information about risks and insurances, such as birth of child, wedding, traveling, …
Need evaluation, configuration and consultation
• Acceptance and willingness to use of digital touchpoints for information, receiving an offer, asking questions for individual needs and taking out an insurance product
• Actual used digital communication devices and apps with companies and financial services, types of interaction run over new media
Adaptive insurances following the life of customers
• Acceptance and willingness to buy of digital insurance contracts which change their coverage and premium depending on different digital collected data, such as sports, driving, eating, location (GPS), …
• Acceptance of different providers of such adaptive insurance products, e.g. insurers, telecoms, internet brands, hard ware brands, …
Full-service or self-service claims
• Actual and future expectation on claim services, self-services, easy services, fixed solutions, standard processes
• Actual use or willingness to buy a fully pampered claim service
• Wiki on additional information to be taken in account when having a claim
Bild: © Maksym Yemelyanov- fotolia.com, © VLADGRIN-istockphoto.com
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The report shows all 24 countries surveyed and the subscribers are listed on the next page. The study consists of tables with the heads for each country and overall for • Car brand preferences• Possession of a car insurance• Willingness to buy a car insurance within the next two years
Alfa Romeo
Audi
BMW
Chevrolet
Chrysler
Citroen
Dacia
Dodge
Fiat
Ford
Honda
Hyundai
Jaguar
Jeep
KIA
Land Rover
Lexus
Mazda
Mercedes
Mini
Mitsubishi
Nissan
Regional GM Brands (Opel / General Motors / Chevrolet / Cadillac / Baojun / Buick / GMC / Holden / Jiefang / Vauxhall / Wuling)
Peugeot
Renault
Rolls Royce
Saab
Seat
Skoda
Smart
Subaru
Suzuki
Toyota
Volkswagen
Volvo
Method Online-Interviews (20 minutes)
Preparation / Questionnaire
Questionnaire will be developed using input from early bird subscribers Development in June 2015
Field time July to August 2015Delivery for the edition automotive sector: Depending on volume order up to 2 weeks after ordering
Sample National representative for age band from 20 to 40 years
Sample size n=1.000 or n=500 per country
4 regions and 24 countriesN=1.000 orN=500
Europe: Austria, Belgium, France, Germany, Greece, Italy, Poland, Spain, Turkey, Russia, Lithuania, United Kingdom, SwitzerlandAPAC: Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, ThailandMENA: Saudi Arabia, United Arab Emirates America: USA
Further countries can be added on demand
Canada, Czech, Denmark, Netherlands, Sweden, Brazil, Chile, South Africa, … please ask for more
Reporting Power point report of about 40 pages and excel tables for each country, Reporting mid of September 2015
7 Copyright 2015
1. Management summary
2. Overall international comparison
1. Willingness to use digital insurance services
2. Readiness of insurers for digital service
3. Country 1 (details)
1. Predictive offers and alerts
2. Quotes, consultations and sales
3. Usage-based insurances
4. Services
4. Country 2
…
25. Country 24
26. Methodology
27. About YouGov insurance research
12 Copyright 2015
Please send to [email protected] or FAX +49 221 420 61 100 to the hands of Dr. Oliver Gaedeke and Magdalena Seibel
Order for the complete study „Digitalization in the worldwide insurance market“ 47.500 EURReporting for 24 countries in 4 regions as shown before
Order for a country selection of the study „Digitalization in the worldwide insurance market“ Reporting for a selection of countries:
1st country _____________________ 4.500 EUR
2nd and further countries ________________, ________________, ________________ each 3.500 EUR
With this order you accept the AGB and regulation about syndicated studies of YouGov Deutschland AG.
Please make your choice:excl. VAT
Name, 1st Name: ________________________________
Company: ________________________________
Position, Department: _____________________________
Address 1: _____________________________
Address 2: _____________________________
Telephone: _________________________________
E-Mail: _________________________________
Place, Datum:________________________________
Signature:
__________________________________________
13 Copyright 2015
Please send to [email protected] or FAX +49 221 420 61 100 to the hands of Dr. Oliver Gaedeke and Magdalena Seibel
Order for the complete study „Digitalization in the worldwide insurance market“ 19.800 EURReporting for 24 countries in 4 regions as shown before
Order for a country selection of the study „Digitalization in the worldwide insurance market“ Reporting for a selection of countries:
1st country _____________________ 3.900 EUR
2nd and further countries ________________, ________________, ________________ each 2.500 EUR
With this order you accept the AGB and regulation about syndicated studies of YouGov Deutschland AG.
Please make your choice (delivery 2 weeks after ordering)excl. VAT
Name, 1st Name: ________________________________
Company: ________________________________
Position, Department: _____________________________
Address 1: _____________________________
Address 2: _____________________________
Telephone: _________________________________
E-Mail: _________________________________
Place, Datum:________________________________
Signature:
__________________________________________
Member of Management Board
Dr. Oliver Gaedeke
T +49 221 42061 - 364
F +49 221 42061 - 1364
Consultant
Magdalena Seibel
T +49 221 42061 – 419
F +49 221 42061 - 1419
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