SYSTEMS HARDWARE: PRIORITY CAMPAIGNS - techdata-ibm.ch · 2016-08-29 · Power Systems Power SAP...
Transcript of SYSTEMS HARDWARE: PRIORITY CAMPAIGNS - techdata-ibm.ch · 2016-08-29 · Power Systems Power SAP...
© 2016 IBM Corporation
SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (1 of 4)
Brand Key Offerings /
Solution Area BP Marketing Campaign Sales Conversation
Availability
Date
Systems
Hardware
Cross Hardware 1. IBM Systems Point of View
(POV) Campaign
Why Infrastructure Matters for Cognitive Business –
IBM Systems
Available
Power
Systems
Linux on Power
Power scale-out
systems
1. Linux on Power, Digital
campaigns
2. Power – HPC Campaign
3. Power HPC-Solving problems
you couldn’t solve before
• Winning New Linux Workloads on Scale-out Solutions
• Enhance speed of innovation and ROI via performance,
resiliency and workload capability through open technology
and infrastructure improvements
• Improve IT's ability to do more with data and speed business
transformation, while responding to critical business
demands.
1. Available
2. Available
3. Available
Power
Systems
SAP HANA on
Power
SAP HANA on Power Systems • IBM extends the strong performance of traditional SAP on
Power to SAP’s in-memory database for big data.Include big
data in business critical analytics with SAP HANA on Power
Systems, competitively priced yet offering superior
throughput & RAS.
Available
Power
Systems
Cloud on Power 1. Cloud Economics
2. Power Hybrid Cloud
• Hybrid Cloud Solutions for Power Systems
• Builds an efficient, resilient and scalable IT architecture.
• Improve use of technology across the business to increase
enterprise flexibility and agility.
• Drive new business models, process and services via
emerging technologies.
1. Available
2. Available
Power
Systems
IBM Data engine
(Hadoop), NoSQL,
DB2, Cognos,
SPSS
1. Data Engine for Analytics
(Hadoop or Spark)
• Analytics on Power; Winning BDA for Unstructured Data
Analytics on Power Winning with Blu
• Enhances performance, resilience and speed of systems
through infrastructure improvements
Available
Power
Systems
Power LC 1. Power Systems LC
2. Power LC Family Line
3. Power LC - Ask for more
workload
• Winning New Linux Workloads on Scale-out Solutions
• Drive new business models, process and services by
rethinking infrastructure design
• Enhance performance, resilience and speed of HPC
systems through infrastructure improvements
• Implement open technologies to serve stakeholders and
drive performance requirements.
1. Available
2. Available
3. Available
Power Migrate to
POWER8 1. Migrate to POWER8
2. IBM i Announcement
• Power Enterprise Workload Expansion with Next Generation
and Core Applications 1. Available
2. Available 73
= New Campaign
© 2016 IBM Corporation
Brand Key Offerings
BP Marketing Campaign
Sales Conversation Availability
Date
Storage FlashSystemTM
and DS8000
1. IBM Storage - FlashSystem for CIO,
New Buyer
2. IBM Storage – FlashSystem IT
Architect
3. IBM Storage – DS8880 Family
Campaign
4. IBM FlashSystem Storage for the
Finance Industry
5. IBM FlashSystem V9000 - Flash
Makes Time
6. IBM FlashSystem A9000 – Fast
Storage Made Simple
• Show clients how FlashSystem is
driving a paradigm shift in enterprise
storage, enabling clients to benefit
from up to 50x better performance than
enterprise disk.
1. Available
2. Available
3. Available
4. Available
5. Available
6. Available
Storage Storwize® 1. Storwize Turbo compression
2. IBM Storage - Storwize for IT Architect
Campaign
• Demonstrate that Storage rip and
replace projects are a thing of the past
with IBM Storwize and IBM Spectrum
VirtualizeTM solutions.
1. Available
2. Available
Storage VersaStack 1. Make sense of Data Modernization with
VersaStack
2. IBM Storage - VersaStack Solution
Campaign Q116
• The VersaStack campaign showcases
the economic value of a converged
infrastructure by Cisco and IBM.
1. Available
2. Available
Storage Spectrum
ControlTM
Insight
IBM Storage: Storage Insights • The Insight campaign demonstrates
how to optimize storage environments
with analytics-driven insights delivered
in the cloud
Available
SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (2 of 4)
74 = New Campaign
© 2016 IBM Corporation
Brand Key Offerings
Solution Area BP Marketing Campaign Sales Conversation
Availability
Date
Storage IBM Spectrum
ProtectTM
1. Spectrum Protect for IT
Architect
2. IBM Storage – Spectrum
Protect for VP of Infrastructure
• New era cloud environments and
applications such as analytics, mobile and
social are driving huge growth in data
volumes. The campaign shows how to
optimize current storage environments and
save money.
1. Available
2. Available
Storage Spectrum
Archive
IBM Storage - Spectrum Archive
and Linear Tape Open (LTO)...
• Superior security, performance and cost
efficiency with limitless scale, increased
flexibility, and intelligent resource
management .
Available
Storage Spectrum
Virtualize
IBM Storage – Spectrum Virtualize
Collection
• Use Case: Sprawling Infrastructure
customers can not manage - Enhance the
capabilities of existing storage without
needing new storage purchase through our
IBM Spectrum Virtualize software
Available
Storage Spectrum
Storage Suite
IBM Spectrum Storage Suite • Increasing agility while decreasing costs
and unlocking the innovation of software to
deliver storage functionality.
Available
Storage Spectrum
Computing
Accelerating Big Data and
Analytics
• Increasing agility while decreasing costs
and unlocking the innovation of software to
deliver storage functionality.
Available
SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (3 of 4)
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© 2016 IBM Corporation
SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (4 of 4)
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Brand Key Offerings
Solution Area BP Marketing Campaign Sales Conversation
Availability
Date
z Systems Cross z Systems 1. Core z
2. z13s Announcement
Redefining Digital Business with IBM
z13
1. Available
2. Available
z Systems Analytics, Cloud:
z13, z13s, zOS
Connect
1. z/OS Exploratory Analytics for
cognitive business
2. z/OS Connect – Efficient,
Scalable APIs for superior
insights with hybrid cloud
Improving service to customers with a
secure cloud on IBM z Systems
Real-time Analytics for cognitive
business (featuring Apache SPARK)
Superior performance, speed, scale for
hybrid cloud (zOS Connect)
1. Available
2. Available
IBM
LinuxONETM
IBM LinuxONE
Rockhopper,
IBM LinuxONE
Emperor
• Designed for Data
1. LinuxONE Awareness Collection:
Emails, local events and digital
activities
2. IBM LinuxONE Wired
Announcement (Rockhopper)
3. Ubuntu and LinuxONE
LinuxONE Systems, Solutions and
Services
Superior performance, flexibility and
choice: the premium Linux server.
Focus on Linux, database and x86
consolidation.
1. Available
2. Available
3. Available
= New Campaign = Updated Campaign
© 2016 IBM Corporation
SAP-HANA on Power Systems - Link
Stage Tactics Stage Offers Discover Web Banner - Reduce Complexity,
Accelerate ROI and Simplify IT
Discover IBMSystems Magazine Article
Discover Web Banner - Flexibility and
performance for business critical
workloads
Discover Blog by VP and Managing Director of SAP,
Kyle German Blog
Discover Web Banner - Power Systems + SAP
HANA leading to IT simplification
Discover IDC Paper - Architectural Choice for SAP
Customers That Want to Move to HANA
Discover Social Tile - POWER8 + SAP HANA
leading to IT simplification
Learn PUND IT - IBM: Empowering SAP HANA
Customers and Use Cases
Discover Social Tile - SAP HANA now runs on
POWER8
Learn Video - NTT Data is Reaching the Full Potential
of SAP HANA on IBM Power Systems
Expand the market for SAP HANA on Power Systems by addressing new whitespace opportunities presented by the general availability of HANA Business Suite and scale-out configurations on Power, joining existing capabilities for Business Warehouse and scale-up configurations This IBM Power SAP HANA Campaign addresses the need to enable through IT new levels of business responsiveness and agility by accelerating business/ERP reporting and analytics functions using SAP HANA.
Cohort: Chief Information Officer - Retain / Up-sell -- The target buyer profile is CIO of a Power Install Client who needs to deploy faster analytics of business data with an SAP HANA in-memory database.
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© 2016 IBM Corporation
In a waitless world, IBM and OpenPower Foundation ecosystem innovation can help you. Transform what clusters can accomplish, turn data into valuable insights and create greater efficiency and flexibility with cloud. IBM Power Systems can get faster results without the wait. This campaign includes 3 drive to emails, a social tile, a banner, followup email and Call Guide Telescript to support the Power Systems Launch
Power Systems LC (Launch) - Link
Stage Tactics
Discover Social Tile driving to Launch Webcast
Discover
Learn
Drive to Launch Webcast Email for HPC end users
Drive to Launch Webcast Email for commercial end users
Merchandising Banners driving to the Launch Webcast
Try Offer = Webcast
Try Follow up Email after Launch Webcast
Buy Power Launch Call Guide/Telescript
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© 2016 IBM Corporation
Power Cloud Economics Campaign - Link
Stage Tactics – Offers
Discover
Cloud Comic strip social tiles driving to Hurwitz paper
Cloud Comic strip static banner driving to Hurwitz paper
Email driving to Hurwitz paper
Sales Flyer driving to the Hurwitz paper
Discover
Learn Cloud slideshare driving to Hurwitz paper
Discover Cloud 'comic strip' merchandising modules driving to Hurwitz paper
Learn Enurture email for Cloud comic strip
Try Hurwitz paper -Three Use Cases for Optimizing the Hybrid Cloud on IBM Systems Hurwitz
To better position your business for success, a hybrid cloud from IBM SoftLayer, with POWER8-based systems, is helping enterprises build more efficient and reliable dynamic hybrid cloud solutions with open and secure technologies to speed innovation.
Cohort : CTO (CIO) - Retain/Upsell - I am considering /need/ want to set up a hybrid or private cloud. I have Power installed at our shop. As a leading CTOs I do not just develop technology strategy, leverage emerging technologies, define IT architecture, manage budgets but I also aspire for more interaction with business leaders and involvement in strategic planning.
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© 2016 IBM Corporation
Stage Tactics
Discover
Doug Balog In the Making Blog Social Tile
Terri Virnig In the Making Blog Social Tile
MongoDB Performance Claim Social Tile
Redis Performance Claim Social Tile
EnterpriseDB Performance Claim Social Tile
Redis Journal Gated Offer Social Tile
Power Outperforms Competitors SlideShare Social Tile
Learn Video: How to simplify your datacenter with POWER8
Video: Redis and POWER8: Developing High Performance Databases
Video: Where should you run your latest apps?
Try Mongo Webinar Social Tile
Webcast: EnterpriseDB (ON24)
POWER8 can drive operational efficiency at the lowest cost while still remaining innovative. IBM is the only partner that can deliver a strategic platform designed for big data and analytics workloads that can extend easily into the cloud through our Power Systems portfolio. IBM POWER8 is designed for new data workloads, high transaction workloads, and mission critical workloads, that can easily and securely connect to the cloud
Cohort : VP IT & Ops Vice President of IT Infrastructure and Operations of Power install base.
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Power Migrate to POWER8 - Link
© 2016 IBM Corporation
Storage - FlashSystem for CIO New Buyer - Link
Stage Tactics/Offers
Discover Storage Banner CIO New Buyer FlashSystem
Discover Storage Social Tile CIO New Buyer FlashSystem
Discover Storage Blog for FlashSystem
Learn Storage eNurture Email CIO New Buyer FlashSystem
Learn Flash Array Deployment for Dummies eBook
IBM FlashSystem is driving a paradigm shift in enterprise storage, demonstrating that flash is realized in the data center. IBM FlashSystem enables customers to derive real-time analytical insights with up to 50x better performance than enterprise disk systems.
Cohort CIO – New Buyer - Proficiency - : Enable better decision-making and knowledge through information technology
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© 2016 IBM Corporation
Campaign Name: Storwize Turbo compression
Campaign Overview This campaign demonstrates how the client can double
the usable storage of their existing infrastructure. Clients
are shown how they can break the cycle of having to rip
out and replacing existing storage infrastructure, thereby
saving time and money.
DCM link Storwize Turbo compression
Primary offerings / solutions /
products
IBM Storwize, IBM Spectrum Virtualize
Target market (industry, size,
geo)
All industries in all geographies
Target audience / cohort The buyer is a CFO or CEO faced with economic
challenges managing storage infrastructure
Storage, Storwize Turbo Compression Overview
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© 2016 IBM Corporation
Storage - IBM FlashSystem Storage for the Finance Industry - Link
Stage Tactics / Offers
Discover Brochure : IBM Storage - FlashSystem Overview for Finance
Discover Video : CTO for a major bank moves from fraud detection to fraud prevention
Learn Solution brief : IBM Storage - FlashSystem Overview for Finance
Learn Whitepaper : IBM FlashSystem storage speeds financial services
Learn Whitepaper : Edison Group: FIS Accelerates Global Banking with FlashSystem
IBM FlashSystem Storage Finance Collection is intended to aid Sales and Marketing in identifying FlashSystem opportunities and progressing those opportunities into closed deals within the vertical segment of the Financial Industry. The Finance Industry imperatives include customer-centric services, increased flexibility, leveraging IT to increase profits, ensuring data security, risk management. Other imperatives are adapting to new payment & delivery models, data integration from disparate sources and mitigating acceleration of costs. IBM FlashSystem Storage customers can greatly improve speed of transactions, responses and data queries for specific workloads.
Cohort Chief Technology Officer
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© 2016 IBM Corporation
FlashSystem V9000 – Flash Makes Time - CIO – Link
IBM provides efficient retrieval of all data sources through its Flash V9000 offering. IBM is the leader in scaling for both performance and capacity. V9000 can harness client data and put the data to work so applications run better. IBM helps storage clients get faster access to all their data so they make better decisions, faster.
Cohort : CIO–The cohort for this campaign is CIO who wants to address multiple stakeholders' need for speed.
Stage Tactic / Offers
Discover
Storage Social Tile FlashSystem
Flash Makes Time - Social tile
Flash = Time savings Social tile
FlashSystem: Plenty of Fish, making happily ever after a reality
Learn
Edison Group: IBM FlashSystem: Powering the Future of IT
FlashSystem Family is driving a shift in enterprise storage
FlashSystem V9000 data sheet
Evaluator Group - Enterprise Class Solid State Storage Performance Evaluation
Try IDC: Flash Storage: Foundational Technology For Big Data & Analytics
Wanlian Securities - Accelerating financial trading with enterprise flash storage
UF Health Shands Hospital
© 2016 IBM Corporation
Storage - Storwize for IT Architect - Link
Stage Tactics / Offers
Discover Storage Banner Cohort 7 PM2A Storwize Hybrid
Discover Storage Social Tile Cohort 7 Storwize Hybrid
Discover Storage 1Q16 Flash Storwize social tile to infographic
Learn Storage eNurture Email Cohort 7 Storwize Hybrid
Learn Storage 1Q16 Flash Storwize Email to ESG Report
Learn Storage 1Q16 Flash Storwize Email to ESG Paper
Learn Storwize Infographic - By 2018 Most Users Still Expect SSDs to be 30% or Less of Overall Capacity
Learn ESG Paper: All-flash Arrays Can Fit Within Hybrid Storage Infrastructures
Built with IBM Spectrum Virtualize™ software, the IBM Storwize family provides hybrid solutions with common functionality, management and flexibility. It includes built-in functions such as Real-time Compression and Easy Tier technology optimizing flash and hard disk drives to deliver extraordinary levels of efficiency and high performance.
Cohort IT Architect – Cross Sell - Strategy of Cohort - Improves performance, resilience and speed of systems through replacement and upgrading of infrastructure
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© 2016 IBM Corporation
Storage - VersaStack Solution 1Q/16 - Link
IBM and Cisco have introduced storage additions to VersaStack solution, including IBM FlashSystem® V9000 all-flash and IBM Storwize® V5000 disk storage. Customers now have the choice of deploying IBM all-flash or hybrid storage arrays for enterprise applications from the data center to remote locations. With IBM FlashSystem V9000, VersaStack solution can power the most performance-hungry application environments. Clients with departmental workloads, remote or branch offices can leverage VersaStack solution built with IBM StorwizeV5000 and Cisco UCS Mini servers
Stage Tactics/Offers
Learn Brochure - VersaStack Solution Collection 1Q16 DCM Link
Learn Infographic - VersaStack Solution Collection 1Q16 DCM Link
Learn Redbook - VersaStack Solution Collection 1Q16 DCM Link
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© 2016 IBM Corporation
Campaign Name: Spectrum Protect for IT Architect
Campaign Overview This campaign is designed to demonstrate that IBM Spectrum Protect
enables reliable, efficient data protection and resiliency for software
defined, virtual, physical and cloud environments
DCM link Spectrum Protect for IT Architect
Primary offerings /
solutions / products
IBM Spectrum Protect
Target market (industry,
size, geo)
Mid-market and LE clients in all geographies
Target audience / cohort The target profile is the CIO or IT Architect who is not buying IBM
storage today and should be thinking not only about virtualized
storage, but a virtualized/converged infrastructure (storage, servers,
networking) to simplify their infrastructure and increase agility
Storage: Spectrum Protect for IT Architect Overview
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© 2016 IBM Corporation
Storage - Spectrum Protect for VP of IT Infrastructure & Operations - Link IBM® Spectrum Protect™, can simplify data protection, whether data is hosted in physical, virtual, software-defined
or cloud environments. With IBM Spectrum Protect, organizations can choose the right software to manage and protect their data—while also simplifying backup administration, improving efficiency, delivering scalable capacity and enabling advanced capabilities.
Stage Tactics / Offers
Discover Banner PM2A to Landing Page
Spectrum Protect Static Datagram (Data Recovery Heroes)
Spectrum Protect Animated Datagram (Superhero Protection)
Learn Banner PM2R to Demo
Spectrum Protect Video (Tetris Blocks)
Try Email - Storage Q116 Spectrum Protect email to demo
Spectrum Protect Demo
Cohort VP of IT Infrastructure and Operations. Oversees data center management, IT management, IT strategy, IT operations & virtualization. Set company wide vision and strategy for empowering a highly efficient workforce, including ongoing evaluation of latest available productivity and communication tools.
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© 2016 IBM Corporation
Storage - Spectrum Virtualize for the IT Architect - Link For the IT Architect or Executive who wants to simplify management and improve efficiency of many storage systems.
IBM is the only vendor that can enhance the capabilities of existing storage without requiring a new storage purchase, through our IBM Spectrum Virtualize software delivered in SVC, Storwize family and select FlashSystem offerings. Only IBM Spectrum Virtualize delivers an integrated set of storage functions from compression to encryption to mobility to storage tiering.
Stage Tactics / Offers
Discover ESG Analyst Video: IBM Spectrum Virtualize Encryption Capability Part of a Larger SDS
‘Whole'
Discover IBM Spectrum Virtualize Infographic
Discover 3 simple ways to outsmart your storage
Learn Analyst brief - IBM Spectrum Virtualize Encryption CapabilityPart of a Larger SDS 'Whole'
Try FlashSystem ESG Calculator
Try Learn 5 key points to managing data growth with the IBM Storwize V7000 Gen2 Disk
System Workbook
Cohort IT Architect I am an IT Architect and have a sprawling infrastructure that I can not manage effectively. I do buy some IBM Storage but I’m not investing in new storage architectures for big data.
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© 2016 IBM Corporation
Storage – Spectrum Storage Suite - Link
IBM Spectrum Storage Suite™ provides unlimited access to IBM's comprehensive set of software-defined storage tools with straightforward licensing. IBM has combined all of IBM Spectrum Storage products into this single attractively priced offering. Use the infographic, analyst paper, data sheet and video to develop interest on the benefits of IBM Spectrum Storage Suite. The target profile is both new clients and clients already using some IBM Spectrum Storage solutions.
Stage Offers
Discover Infographic - IBM Spectrum Storage Suite
Discover Video - A Tale of Two Cities
Learn 3 simple ways to outsmart your storage
Learn Data Sheet - IBM Spectrum Storage Suite
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© 2016 IBM Corporation
Storage – Spectrum Computing - Accelerating Big Data - Link
Stage Tactics / Offers
Discover Infographic: Build your big data strategy on a solid foundation
Discover Social Tile: Don't be a big data dinosaur
Learn Storage - Platform Computing - Accelerating Big Data - Drive To Email
Learn Building a solid foundation for big data analytics
Learn IBM Storage - Business Value of Spectrum Computing for Big Data Analytics
This Spectrum Computing (SDI) Campaign shares how IBM can eliminate infrastructure silos and address resource utilization for analytics, big data and cloud-native frameworks with shared infrastructure. The lead offering for this collection is Spectrum Conductor for Spark. This collections include an infographic, social tile, whitepaper and a video to share the impact of IBM Spectrum Computing.
Cohort IT Architect
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