Syneron Branding Presentation
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Transcript of Syneron Branding Presentation
A Case Study of Effective GlobalBranding in the MedTech Market
Syneron
& Candela
Branding by
Synergy
SynergyCreating
in the Medical AestheticDevice Market
Creating the
global leader
The
Starting
Point
Syneron
SyneronSyneron
Syneron
Syneron
Syneron
Syneron
Syneron
Syneron
Syneron Syneron previews material
Corporate Syneron had no brand
so our distributorshad no definition
SyneronCorporate Syneron had no brand so our distributors had no definition
French Rollups
Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image
Hungarian advertisements
SyneronCorporate Syneron had no brand so our distributors had no definition
French Rollups
Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image
Hungarian advertisements
SyneronCorporate Syneron had no brand so our distributors had no definition
French Rollups
Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image
Hungarian advertisements
SyneronCorporate Syneron had no brand so our distributors had no definition
French Rollups
Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image
Hungarian advertisements
SyneronCorporate Syneron had no brand so our distributors had no definition
French Rollups
Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image
Hungarian advertisements
French Rollups
Hungarianadvertisements
Russian Promotions:VelaShape with
the “old” elos image Triniti with our non
medical image
Syneron? Lumins?Lumins? Syneron?
Candelapreviews material
The
Competitive
Arena
Lumenis Alma LasersSolta Medical
Solta Medical
Brand
The
Evolution
Leading Values
Cutting edgeproducts
and solutions
Advanced technologies,
methodically tested and proven
Over 40 yearsof combined
experience in theaesthetic market
The global leaderin the medical
aesthetic market
Leadership Innovative Credible Trust
Brand Personality
A heritage
of science
A pioneer
explore a
new direction
Luxury – high end
TrustworthyReautySophistication
Considerations
The
color scheme‘The Merger’
How
do we
ourselves from the
competition?
Globalization
Imagery
Science & Beauty
If Syneron = Science
and Candela = Trust
and if Science ensures Resultsand Results create Trust
18
Science. Results. Trust.
The
Visual
Language
Orchids
Known for
their delicate
beauty
and exotic
character
The meanings
of orchids include
beauty, love, luxury
and strength
The world’s most Well accepted
in all cultures
Presenter
Dancers
bringing an artistic and sensuous element combined with state of the art
photography
AaTypogra
phy
Over 25,000leading physiciansworldwide working with
our products
Over 700
papers published
The
Tools
Global Implementation
Science. Results.Trust.
FULL LINE BROCHURE
The Syneron & Candela Portfolio
Newest and most exciting innovation in energy-based facial rejuvenation Get more with less - High intensity dermal impact with less epidermal ablation provides the highest possible dermal response without increasing the downtime of non-ablativefractional treatments Treat skin texture, laxity scarring without skin color limitations
Dedicated elo_s platform with laser and radio frequency technology Treat the widest range of hair colors and skin types, choose from 6 applicatorsFaster and safer than any
diode hair removal system
Aesthetic therapies for both the face and body based on our revolutionary elo
_s™ technology. Modular and easily upgradable.
eMatrix -sublative rejuvenation
Multi-application platform featuring the full range of elo_s technology capabilities Versatile, customizable and upgradable to suit your practice needs with 11 different applicators Includes triniti™, a total nonablativefacial rejuvenation approach featuring 3 treatments in one treatment session for color correction, skin laxity and wrinkles
eMax -Maximize your options
eLaser - The laser system with a big difference
Revolutionary cellulite reduction and body contouring system
Synergistic use of elo_s technology combined with vacuum and massageConsistent, reproducible and
visible results Leading non-invasive, effective and safe procedure with no downtime
Affordable and versatile productfeaturing elo_s light and radio frequency technology Customizable and upgradable- six applicators allow you to expand your aesthetic offerings at your pace Meet patient demand; fast, easy to use and effective color correction and skin tightening
eLight—Beyond pulsed light VelaShape II-The leading non-invasive body contouring system
PRODUCT BROCHURE
ePrime™
Energy-Based
Dermal Volumizer™
Science. Results.Trust.
eLight
Complete
Facial
Aesthetic
SolutionScience. Results.Trust.
BUNNERS
ExhibitionsExhibitionsAAD 2011 – New Orleans, US
EADV 2010 - Gothenburg, Sweden IMCAS 2011 - Paris, France
EXIBITION
ThankYou!
Branding by