Emergenetics International Newsletter Volume 24September 2013

Moving Thinking Forward

1

CONNECTING THE GLOBAL EMERGENETICS NETWORK

Emergenetics International Newsletter Volume 13September 2010

Moving Thinking Forward

1

CONNECTING THE GLOBAL EMERGENETICS NETWORK

Emergenetics International Eg Newsletter Volume 1June 2007

For more information or to register for any Emergenetics workshops, please e-mail: brains@emergenetics.com or call 303.660.7920

1SynapsesCONNECTING THE GLOBAL EMERGENETICS NETWORK

Contents

New Developements 2

What’s New 2

Featured Associate 3

Emerging Companies 3

We got it on the brain 4

Calendar 4

CEO MessageDear Associates,

I am a month removed from my recent trip to Asia and the Middle East, where Morgan and I were busy working with our various Emergenetics Asia o�ces to conduct seminars and certify 37 new Associates, but the experience is still very fresh in my mind. This is the �rst time Emergenetics International has worked in the Middle East, and we are excited to have our newly certi�ed Associates in the United Arab Emirates using Emergenetics in their work. If you have the opportunity to visit Abu Dhabi or Dubai we highly encourage you to do so, as I’m sure you will �nd it as special as we did.

This trip also reminded me of the importance of teamwork and collaboration. By working with our Singapore, Hong Kong and Bangkok o�ces, we have developed a streamlined and e�ective company that is able to respond with creative solutions that match your business needs. We have, in e�ect, created a global WEteam that encapsulates not only diverse ways of thinking but also a broad cultural framework—all of which translates into a more complete organization.

Our management teams provide the foundation for success, but it is you, our Associates, that drive the work that we do. That’s why this trip was especially exciting for me, because it showed clearly the great strides that Emergenetics International has made in a short amount of time and the signi�cant potential for even more growth in the near future. Of course, for me the highlight was simply meeting and talking to the new Associates that are joining our Emergenetics community.

One clear way that you are helping to drive our business is your tremendous creativity. I am consistently amazed at your ideas, and your brilliance was on full display during our Newsletter naming contest. We received over 50 dazzling name suggestions, which made picking one all the more di�cult. As you can see, our o�ce decided on Synapses, which was submitted by both Kurt Beerline and David Goldberg. Congratulations to Kurt and David, and we will pro�le them in upcoming newsletters.

I just want to highlight one more thing—this year’s Brain Summit. As the date gets closer, I am becoming more excited about the insights we will gain and the connections you will make. Getting a chance to see the island and the Hilton Sanya on our recent trip was exhilarating. Sanya is a gorgeous place, as you can tell from the photos I sent you recently, although pictures and descriptions cannot do it justice. You will have to see it for yourself! The Brain Summit will truly be a can’t-miss experience that will provide you with so many new experiences and opportunities, and I hope each of you will join us. Here’s to Emergenetics throughout the world.

Love,

Geil

ContentsBusiness Update 2

Blueprint Completers 2

How are You MOVING THINKING FORWARD? 2

News from Emergenetics-Asia 3

Emergenetics Top Performers 3

EG-Asia Pro�les: Dianna Lane 4

WE Evaluation Submissions 4

Emergenetics Pro�les: 5 Cynthia Holmberg

The Emergenetics CORE Model 6

www.emergenetics.com 8Website Launch Party

Emergenetics @ Work 9

Science in the News: 10 Spousal Similarities

CEO MessageDear Associates,

The summer is drawing to a close but we’ve got new possibilities opening up every day, along with an exciting slate of events scheduled to happen in the next few months. From our third annual

Emergenetics Advanced class in a few weeks to an additional seven Certi�cations around the world, including our �rst ever in both Romania and India, there is a true sense of Moving Thinking Forward throughout our worldwide community.

Looking ahead is imperative—it’s how we grow, evolve and �nd new ways to serve our customers—but re�ection is a practice that cannot be overlooked. Re�ection is crucial to our workshops and sessions as well as a vital element organizationally for Emergenetics International. My overall re�ections thus far over 2010 can be summed up in a few words and a few images…Go. Forward. Arrows pointing ahead. These ideas conjure a mindset for our business and a true re�ection of the new Emergenetics International brand—We are looking to the future. We are driving new ideas. We are doing business that is innovative, client-focused and geared for results. And it’s showing.

Our website and new branding have been launched and it was incredibly successful—we had a wonderful event with many in the Emergenetics family supporting us. I can’t tell you how powerful it was to be able to see and talk to our o�ces in Singapore and Japan. I truly felt the connection of a global family and I know that this is a prevailing mindset moving forward. I would like to thank our global team, particularly our marketing directors, Mark Miller and Rosalind Hong.

In this newsletter you will see evidence of the growth and development of our company and the con�uence of people and ideas that have come together to bring us to a new level. Our CORE Model is in place and already working in organizations (see page 6); we’ve got new applications that apply Emergenetics to your day-to-day business (page 9); and we have new real-world examples of the power that Emergenetics brings to organizations (�nd links to our newest case studies on page 8 and our Associate Pro�les on page 4 and 5).

It is an exciting time for Emergenetics International and I know that together we will all be Moving Thinking Forward.

Warmly and with success for all of you in 2010,

Upcoming Emergenetics CertificationsSeptember 13-15 – Omaha, NE (Advanced)September 15-17 – SingaporeSeptember 21-24 – Reno, NVSeptember 22-24 – Shanghai, China

Sept 28 - Oct 1 Bucharest, RomaniaOctober 22-24 – Tokyo, JapanNovember 17-19 – Pune, IndiaDecember 14-17 – Denver, CO

ContentsBusiness Update 2

Blueprint Completers 2

Asia CEO Message 3

Europe CEO Message 4

New Faces 5

NYC Brain Summit 2013 6

Emergenetics Pro�les: 8 Phil Bowman

Emergenetics Top Performers 8

Emergenetics Pro�les: 9Seo Hyun Jeong

Science on the Brain: 10 Brain Games & Dementia

What Are We Blogging About? 11

Geil Writes for Inc.com 11

WEevaluation Submissions 12

CEO MessageDear Associates,

Every two years, we host the Emergenetics Brain Summit to bring together exceptionally brilliant people who all share a passion for learning, collaborating, innovating, and Emergenetics! I’ve loved this event for more than 20 years and every one gets better!

We are just over a month away and I’m thrilled to hold it in one of my favorite cities in the world, New York City! This has very special meaning for us given our recent expansion here, and it is indicative of a bigger movement in our company.

That movement is growth. We are growing in every way imaginable. We were just named for the 3rd year in a row to the Inc. 5000 fastest-growing companies list! That’s a great recognition, but I’m even more proud of the work we’re doing and the tremendously talented people we’re bringing on to our team (meet them on page 5)! These folks are here to make sure you’re getting the best service and ideas possible…because our Associates truly are the heart of our work!

I wish you all the best as we enter the beautiful fall season, and I especially hope to see you in New York City this October 27-29 for the Brain Summit!

Sincerely,

Upcoming Emergenetics Certifications & EventsOct 1 - 4 – New Orleans, LAOct 12 - 14 – Kobe, JapanOct 24 - 26 – Parsippany, NJ (Advanced) Oct 27 - 29 – 2013 BRAIN SUMMIT, NYC

Nov 12 - 15 – Denver, CO (full)Nov 18 - 20 – ScandinaviaNov 25 - 27 – GermanyNov 27 - 29 – Singapore

ADVANCED CERTIFICATIONADVANCED CERTIFICATIONADVANCED CERTIFICATION

Questions, Comments, Ideas? Email us at brains@emergenetics.com

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Business UpdateDear Associates,

Have you heard of a man named Sugata Mitra? If you haven’t come across his work before, you may check out his presentation at Ted.com. Mitra has hypothesized that the educational model today (originally drawn up by the British Empire in the Victorian Age) is archaic and inappropriate for today’s environment and that the ideal educational environment of the future will be one that is a Self Organized Learning Environment (SOLE). Within a SOLE, children teach themselves and each other in a collaborative environment that maximizes modern technology, and teachers are available mainly to provide guidance and encouragement of this process.

During Mitra’s experiments, he installed computers in remote areas of India where technology had not been introduced before. After that, he simply walked away and returned after a period of 2 months to see what

occurred. The results are astounding, as most of the time, children not only �gured out how to operate the computer, but also taught the other kids around them how to use it as well. Furthermore, these kids also engaged in continuing research via the internet, to explore further. In some experiments, Mitra went to remote areas where English was not the primary language, and, although the computer’s operating system was written in English, similar results occurred. Ultimately, Mitra’s primary vision is an educational experience rooted in cloud computing, where three key components fuel learning success: broadband connection, collaboration, and encouragement.

Why am I writing this, and what does it have to do with Emergenetics? First and foremost, I agree with Mitra’s ideas on education and how technology will continue to impact the classroom. I believe that this classroom is not only limited to children, but also to adult learning as well. A few weeks ago, I did a workshop where half the participants were brought on via video conferencing from three di�erent cities on two di�erent continents. It is time to accept and prepare for the reality that the world is vastly di�erent from even a decade ago. In-person, instructor-led training may not be the preferred method of delivering Emergenetics for you and/or your clients. New mediums such as eLearning guides, webinars, and mobile apps have fundamentally changed our industry and we are looking to adapt with it.

Furthermore, if you look at Mitra’s components for learning success, Emergenetics can play a signi�cant role in both the “collaboration” and “encouragement” aspects. It seems that the world has a great need for Emergenetics, and there are ample means and reasons to spread the impactful work that you all do.

I highly recommend that you look into new methods of incorporating technology into your delivery of Emergenetics, if you have not already. Furthermore, at the Brain Summit, we will be unveiling our own contribution to this movement. You will not want to miss it!

Best,

Morgan@motownbrowning

Congratulations!ecent l e rint om leters

Domenico Amicarella

Monica Bose

Phil Coombs

Debbie Cordier

Cindy Corlett

Michelle Elrod

Mary Hiler

Hong Kyung Jin

Cathy R Johnson

Eunjin Kim

Katy Kollasch

Donna Lemaire

Stacy Lord

Kevin McDaniel

Eve McLain

Susan Milner

Chander Naidu

Charity Nelson

Erin O’Connell

Jennifer Pascho

V Ravindran

Marc Scha�er

Hyuen Jeong Seo

Ong Suyin

Moses Tan

Edgardo Vicente

Ho Shee Wai

Janie Watson

Angela Weis

Questions, Comments, Ideas? Email us at brains@emergenetics.com

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News From Emergenetics International - AsiaDear friends,

In a blink of an eye, we are now in the �nal three months of 2013!

In Asia-Paci�c, we are continuing to work hard to establish “Emergenetics in Every Mind” through our three key strategies of “deepening engagement”, “expanding outreach” and “widening exposure”.

Associates are the cornerstone of the work we do, and we are always delighted to welcome new ones into the family – we had a total of 15 new Associates join us from our workshops in Jakarta (18-20 June) and Singapore (21-23 August). As we continue to deepen our engagement with all our Associates, we would like to also congratulate the 10 Associates in Asia (see page 2) who have completed their Blueprint since our last newsletter!

These last few months have also seen us take strides in supporting our Associates based in Asia-Paci�c. Of course, collaborating via the WEapproach™ is key - we worked closely with our Denver colleagues to ensure the smooth �nal cut-over to the new Associate’s Website on 1 July, and we worked with two of our Associates – Anne Yeo and Ken Wong – to test drive two of our Power of WE modules at the day-long Associates gathering/update session on 4 July at the Grand Park City Hall Hotel.

The event also saw us launch two important Associate support pillars. First, a Sales Training Session that will help Associates hone their selling strategies. Moving forward, this will be in a 2-hour, two times a month format held at our o�ce. Second, an Emergenetics bulletin/exchange microsite that will provide an e�ective and direct way to provide business opportunities to Certi�ed Associates.

At events such as the SCOOPEG session on 1 August, Associates are taking front stage in engaging other Associates, and we de�nitely encourage this! This time around, the topic was “Sales to Sustainability – A Success Story”, led by Associates Grace Quek and Anne Yeo.

The �nal leg in 2013 promises to be an exciting one with surprises in store! Our plans include more road trips to visit our Associates in the region and working with them to widen exposure of Emergenetics to their clients. Our mission to expand outreach continues through the work we do with our Country Reps and the continued search and appointment of new Country Reps in various territories in Asia-Paci�c.

Back home, we unveiled our new training space, which will mean more opportunities to ful�ll our three key strategies. Stay tuned – be sure to like us at our Asia Facebook page! However, it su�ces to say that as you are reading this, we will have moved to a new o�ce to serve you better!

While keeping up with our busy schedules, we often look to our purpose statement of “WE Value People” to ensure that we stay on track. In light of this, we have also focused on helping our sta� continue on their own personal development journey by encouraging each of them to pick a training programme to attend by the end of 2013. This also ensures that we stay sharp and improve our e�ectiveness in engaging all of you, our Associates. After all, we each have to continue to learn, unlearn and relearn!

Continue to stay tuned to our monthly e-newsletter InterWEave as it is usually chock-full of bite-sized information that appeals to each of our preferences! In the meantime, we do hope that many of you will be able to join us at the Brain Summit in New York from 27-29 October! Registration closes on 30 September. (see pages 6-7)

Journey on!

Emergenetically yours,

Terence QuekCEO, Emergenetics International - Asiaterence.quek@emergenetics.com

Questions, Comments, Ideas? Email us at brains@emergenetics.com

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News From Emergenetics International - EuropeDear Colleagues and Friends,

Q2 is the holiday season in Europe with limited activities on the training, coaching and consulting front. It is a good period for re�ection, relaxation and some study. For me, it was an excellent period to spend dedicated time on my Ph.D. project which is now about 2 ½ years under way. I would like to take this opportunity to give you a brief overview of my research project, as the Emergenetics pro�le is an important part of my research approach. My Ph.D. thesis addresses the problem of how to identify the in�uence of the multiple cultural layers (National, Organizational & Professional) and how to di�erentiate between the in�uence of cultural and personal factors on individual behavior in an organizational context. The research domain is the in�uence of

cultural (national, organizational & professional) and the personal factor (thinking & behavior preferences) on individual employee behavior. This thesis addresses; how to align thinking and behaviour preferences in order to manage the in�uence of both cultural and personal factors on employee behaviour and how to improve communication within cross-functional/cross cultural product development teams. The “gut feeling” that individual employees can make a di�erence is the main reason for this scienti�c quantitative and qualitative approach of studying the in�uence of cultural and personal factors on individual employee behaviour. CULTURAL CONTEXTCultural di�erences occur at many levels and some are most evident when comparing large geographic regions, while others can be found at the level of countries, regions within countries, industries, organizations, occupational groups, demographic groups within a country, and so on. It is also assumed that cultural di�erences drive di�erences in thinking, communications styles, attitude towards hierarchy, gender roles and other aspects of individual and group behaviour. It is obvious that human behaviour in companies is in�uenced by the national culture of the countries they are operating in and that this also a�ects the companies (behaviour) in the way they do their business. People in an organization are said to “share the organizational culture” yet, at the same time, they de�ne the organizational culture. If organizations and individual employees are more aware of their di�erences and perceptions they will probably be willing to adjust their ways of doing things in order to make better communication and collaboration possible. In knowing how culture and personal factors in�uence individual employee behaviour and how individual behaviour simultaneously in�uences inter-organizational cooperation, managers can focus on the key issues they need to tackle �rst. This mutual interconnectivity between cultural and personal factors and the in�uence on employee behaviour is the main interest of my thesis. ORGANIZATIONAL CONTEXTCultures can be viewed as factors of in�uence, which explains di�erences in how people behave within their di�erent cultural context i.e. national, professional, organizational, group and individual culture (Hofstede 1991, Erez & Gati, 2004, Karahanna et al., 2006). Cultural in�uence can be both positive and negative. Positive outcomes lead to enhanced productivity, satisfaction and motivation. Negative outcomes lead to increased absenteeism, sta� turnover and accidents (James & Jones, 1974, Gunter & Furham, 1996). Cultures also directly in�uence workplace behaviour and simultaneously, these cultures can be in�uenced by individuals (Pugh, 1990, Martin & Siehl, 1992). Cultural di�erences often occur because people from di�erent professions look at problems from di�erent points of view. Cultural di�erences may also lead to potential cross-cultural misunderstanding, which can magnify the problems of communicating across cultures (Nardon et al., 2011).

RESEARCH APPROACHAfter an in-depth literature study and the development of a research framework, I have conducted a pilot study. The pilot study is based on the Emergenetics pro�le and a second excel based cultural in�uence questionnaire. Based upon the de�nitions of culture and personal factors (see below), I have asked participants to review their answers/scores to the 100 questions from their respective Emergenetics questionnaire. Participants are asked to rate on a scale from 1 to 4 the in�uence of Culture and Personal Factors on their answer/score to the speci�c questions of the Emergenetics questionnaire. Scores are on a scale of 1 = the most in�uence 2 3 4 = least in�uence. To date I have included 85 respondents in the study and aiming to include a total of 150 in order to formulate hypothesis for further research. Next steps ; after the pilot validation study I will be conducting an Emergenetics validation study and 5 case studies.

As you may understand, every help is greatly appreciated. If you are interested in my research project please contact me directly at: ron.byron@emergenetics.com. I am looking forward meeting you in person at the Brain Summit next month in New York.

Best personal regards.

Ron ByronCEO, Emergenetics International - Europeron.byron@emergenetics.com

Questions, Comments, Ideas? Email us at brains@emergenetics.com

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Emergenetics International e aces

Betsy Orton - Account ManagerBetsy is an Account Manager working with current Emergenetics Associates. She was raised in Colorado and has a marketing degree from Colorado State University. She enjoys cooking, cheering on the Denver Broncos and running a home brewery with her husband in her free time.

Nikki Korkowski - Associate RepresentativeNikki is an Associate Representative at the Denver O�ce. She is responsible for associate communications, supporting the daily work�ow, seminar coordination, and answering phones.

Garth Lorenzen - Materials and Project CoordinatorA native of Colorado and former U.S. Marine, Garth is the Materials and Project Coordinator and is responsible for the production and shipping of Emergenetics training materials for Associates. Garth and his wife dedicate their free time to the rescue, rehabilitation, and adoption of retired racing Greyhounds from all over the country.

Marie Unger - Vice President of EducationMarie works closely with the implementation and development of the STEP program in schools at all levels. Her hobbies include sports and exercise, as well as enjoying the beauty of her home state in Colorado.

Austin Schneider - User Experience DesignAustin Schneider works in marketing at Emergenetics and is also a full-time student at the University of Denver studying Marketing and Finance. He enjoys motorsports and traveling.

Jeneen Harshorn - STEP Technical Project CoordinatorJeneen has been brought to Emergenetics to help support Marie Unger in the development and implementation the STEP program. She will be attending the October STEP Associate training to advance her knowledge of the Emergenetics STEP products and vision.

Andrea Ranelli - AccountantAndrea Ranelli joined the accounting department in January. Originally from Rhode Island, she is currently pursuing her Master’s in Accountancy from the University of Denver. In her free time she enjoys skiing, playing tennis and vacationing.

Samantha Low - Visual Communications DesignerSamantha, a graphic designer by training, provides support in designing marketing collateral in the EGI-A o�ce.

Geraldine Quek - Market Development ExecutiveGeraldine provides support to the Market Development team in EGI-A, and assists in organising marketing-related events, writing for the blog and developing Associate communications and provides support for corporate client projects.

Questions, Comments, Ideas? Email us at brains@emergenetics.com

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The Emergenetics Brain Summit is a 2-day conference for worldwide Emergenetics experts and Associates to gain skills and insights on business trends, training and development best practices, neuroscience, employee and leadership development, and much more!

Our theme this year is Power Up. The Summit will Power your training, your work, and your relationships. You Power Emergenetics International and we are doing the same for you.

WHY SHOULD I ATTEND?The Brain Summit is the BEST, MOST EFFECTIVE and BIGGEST way to maximize the benefits of Emergenetics.

Experience the largest gathering of Emergenetics experts.Hear from Emergenetics Founder and CEO, Dr. Geil Browning, as well as neuroscientists and industry thought leaders in organizational and talent management.

Access and take away easily-implementable content.PPT slides, activities, trainer resources, session notes, and key insights that can be implemented immediately with your organization.

Learn from other organizations using Emergenetics.Gain perspectives through others’ experiences that will allow you to bring market-competitive best practices to your organization.

View and participate in an experiential demonstration of the Power of WEWe will go through key aspects of the Power of WE, one of Emergenetics’ newest products, Facilitated by Master Associate Chris Cox, the session will provide a practical application that you can turn around and use immediately within your work.

EVENT DETAILSDate & VenueOctober 27-29, 2013Hotel New Yorker,New York City

Registration Fee

$399

YOU’RE RUNNING OUT OF TIME!The registration deadline is

SEPTEMBER 30, 2013

Questions, Comments, Ideas? Email us at brains@emergenetics.com

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FEATURED SPEAKERS

Geil Browning,Ph.DFounder & CEOEmergeneticsInternational

AccomodationEnjoy our exclusive rate at the iconic Hotel New Yorker - only $249 per night (available from Oct. 25 - Nov. 1)!

Click HERE to make your reservation.

Martin LowerySenior VP, Leadership & DevelopmentSony PicturesEntertainment

Chris CoxVP Training & DevelopmentMaster AssociateEmergenetics International

Dr. Mary CaseNeuropathologistScientific AdvisorEmergenetics International

Sangeeta KaurCEO, Emergenetics International-MalaysiaFounder, Emerging Journey Asia

Scott HalfordPresident,Complete Intelligence

Allison FassDeputy Editor,Inc. Magazine

David SalesDirector, First Ascent GroupEmergenetics Great Britain Country Rep

Advanced CertificationWe’re also putting on Emergenetics Advanced Certification prior to the Brain Summit, just across the river in New Jersey. Emergenetics Advanced is the highest level training we o�er and is designed to strengthen your Emergenetics knowledge and performance. Click HERE to register for this course! And, you can save $200 by registering for both Emergenetics Advanced and the Brain Summit!

Gain more tools to take Emergenetics to new levels!

Find out more HERE!

Want More Information?Download the Brain Summit Brochure Here!

Registration & EnquiriesRegister HERE on the o�cial Brain Summit page. Or email Shari Biesboer at shari.biesboer@emergenetics.com

EVENT DETAILS

Bring a Guest!If a guest is traveling with you to the Brain Summit, feel free to bring them along to the cruise and closing ceremonies. We only ask that you cover the cost of their ticket.

Event Cost $150 per event$250 for both

8

OppenheimerFunds is one of the largest and most successful investment management �rms in the US, with over $200 billion invested for over 12 million investors. This means a worldwide group of highly trained, highly diverse professionals who are constantly interacting with one another and their clients.

Serving these is a huge opportunity for learning and development to help drive a business.

“Learning and Development isn’t an end unto itself at OppenheimerFunds…it must add value to our business,” says Emergenetics Associate Phil Bowman, AVP of Human Resources for the company. That is why a strategic perspective to utilizing Emergenetics at the company has been both necessary and e�ective.

The company has bolstered their leadership approach using Emergenetics and Bowman sees this as a natural extension of the consultative, value-add focus of how Emergenetics has been delivered. According to Bowman, self-awareness is a powerful element of the leadership approach at the company, which is where Emergenetics has come into play for more than 100 leaders.

Customized leadership solutions via Emergenetics have been developed in a multifaceted manner by Bowman and his colleagues:

1. As a deliberate strategic rollout that meshes Emergenetics insights with OppenheimerFunds core competencies2. Based on client need, where managers, supervisors and leaders look to �nd solutions to issues and challenges they face in their work

“Leaders go through Emergenetics and they just get it—this leads to greater understanding, a call to do this with their teams and direct reports, and a realization of the di�erent ways that Emergenetics can provide bene�ts for them. It’s a very organic process, which works very e�ectively with Emergenetics,” Bowman explained.

As Emergenetics continues to gain traction, Bowman sees a multilevel approach to utilizing the tool and methodology—• In leadership• With teams • With individual contributors• As a system (as a component of supporting organizational culture)

Emergenetics has already played a key role with leaders in two distinct ways--according to Bowman. First, Emergenetics has helped leaders become better coaches; second, Emergenetics has served as a way to build teams.

“We view Emergenetics as a facilitative process for individuals, teams and leaders. It starts with self-awareness and then springboards into team dynamics and human performance,” said Bowman. “At the end of the day, it’s about clarity, how people work and how they work better together.”

With the kinds of diverse teams and employees that OppenheimerFunds needs in order to continue to ful�ll its mission of turning unconventional wisdom intro value for investors, this kind of approach is on the money.

Emergenetics Profiles: Phil Bowman man eso rces en eimer n s

“Leaders go through Emergenetics and

they just get it. ”

Questions, Comments, Ideas? Email us at brains@emergenetics.com

Emergenetics Top Performers for 2013N. America Profile Sales Leaders

1. Carrie Jensen (Union Paci�c)2. Darcy Morris (EDMC)3. Chris Cox, (Amplitude, LLC)

Worldwide Profile Sales Leaders1. Shinya Nakao (Edute Co Ltd)2. Edwina Chiu3. Kavita Sethi (SMG Training Systems)

Questions, Comments, Ideas? Email us at brains@emergenetics.com

9

Hyun Jeong is one of the newest Associates in Asia, having gone through the Certi�cation programme only in April 2013 this year, but she and her team at A. Ludens are already making waves in the training space in South Korea.

Leveraging on her experience in drama therapy, Hyun Jeong started a corporate education company in 2009 called A. Ludens, coupling the words Art and Homoludens, meaning play and communication through art.

A. Ludens applies numerous drama therapy methods and theatrical elements to o�er a unique range of programmes intended to aid employees of both small and large corporations to become more aware of their own skills, passions and values, and ultimately align their goals with that of their company, thereby enhancing employee satisfaction as well as their performance at the workplace.

“An old colleague of mine who had the pleasure of experiencing the Meeting of the Minds workshop, introduced me to Emergenetics, and our company immediately decided unanimously to incorporate Emergenetics into our core programme,” explained Hyun Jeong on how she embarked on the Emergenetics journey.

“We believe very strongly that Emergenetics, with its solid science-based foundation, will allow individuals to recognize and understand their strengths and di�erences,” she added.

She and her team of trainers at A. Ludens, all of whom are certi�ed in Emergenetics, currently apply the Role Pro�ling Method in their programmes – an interesting drama therapy theory that was built on the premise that any individual takes on numerous roles at a given point in his or her life, and suggests that only by fully understanding all roles can a person experience harmony and balance in life.

“I recognized that to further enhance the training method, there was a need for a more statistics-based tool of measuring preferences and Emergenetics does just that,” explained Hyun Jeong.

Since being fully-certi�ed in July, Hyun Jeong and her team have conducted numerous Emergenetics-based workshops for corporate organisations in South Korea, combining the use of Emergenetics with their programmes, such as the Open Door Programme that enhances the level and ease of communication between team members, and the Message Theater/Musical Programme, which leverages on all seven Emergenetics thinking and behavioural attributes to allow participants to learn how to deliver their messages more accurately and e�ciently.

Despite her busy schedule, Hyun Jeong spends a large portion of her time in the non-pro�t sector, growing the World Arts Therapy Association (WATA), which she set up in 2008 to provide therapeutic and �nancial support to children with disabilities.

Still, this energetic lady maximizes her every minute by developing and creating new platforms to expand the use of Emergenetics.

“It is my personal and professional ambition to successfully introduce this powerful tool into the South Korean corporate education market, which itself is a high-potential, growing �eld,” she explains.

Emergenetics International - Asia Profiles: Seo Hyun Jeongresi ent ens

“We believe very strongly that Emergenetics, with

its solid science-based foundation, will allow

individuals to recognize and understand their

strengths and di�erences.”

Don’t forget to

Questions, Comments, Ideas? Email us at brains@emergenetics.com

10

Science on the Brain: Brain Games & DementiaBy Mary Case, M.D.Neuropathologist, Scienti�c Advisor, Emergenetics International

Brain games. In 2012 the global market for digital technology type brain health products was estimated to be over one billion dollars and by 2020 it is projected to be over 6 billion. What explains this huge market? The general goal of digital technology “brain games” is to improve attention, memory and thinking. What if the unstated goal is really to maintain thinking skills, in other words, to prevent dementia?

An international survey in 2011 revealed that next to cancer the disease people fear most is Alzheimer’s. In the U.S. 13% of Americans 65 years or older have dementia, and within the age group of 85 years and older, the prevalence is 40%. Alzheimer’s Disease. (AD) is the most common kind of dementia and is present in 5.4 million persons in the U.S., two-thirds of whom are women. AD has a characteristic set of clinical symptoms - progressive memory loss, disorientation, personality deterioration, and ultimately loss of the ability to take care of oneself. That is accompanied by neuronal neuro�brillary plaques (amyloid) and tangles (tau protein) in characteristic locations in the brain.

Most patients with Alzheimer’s dementia �rst begin to develop symptoms around age 65 (Late onset Alzheimer’s or LAD.) A rare subset is early onset Alzheimer’s (EAD) in which symptoms develop as early as 30.

The precise cause of Alzheimer’s is unknown and appears to be multi-factorial. There can be a genetic component – EAD - Most cases are familial with a genetic mutation on chromosomes 1,(abnormal presenelin 2 ) 14 (abnormal presenelin 1 ), or 21 (abnormal amyloid precursor protein – APP ). A child who inherits any of these mutations has a 50:50 chance of developing EAD.

LAD There is no de�nite genetic cause however there is a genetic abnormality associated with increased risk for developing LAD, the Apolipprotein E (APOE) on chromosome 19. APOE is present in three forms, 2, 3 and 4. Dozens of research studies have con�rmed that while APOE4 is present in 30-40% of normal individuals, it is also the form present in 40% of patients with LAD.

There can be non-genetic components associated with AD and at present the only one which is proven valid is the presence of cardiovascular disease.

Of the top ten causes of death in the U.S., dementia is the only one that we cannot cure or e�ectively treat. In fact in the past decade over 100 clinical drug trials to prevent or slow down the progress of dementia have failed. Perhaps that’s how the brain game market has come about, as a “daily dose” of something to prevent the earliest signs of what could be dementia.

It seems unlikely that spending 1-3 hours a week playing digital technology games would thwart the onset of dementia. Research supports this. Studies show after weeks of “practice” on tasks designed to improve memory, concentration, reasoning, attention and visual-spatial skills that there is performance improvement, however there is no objective improvement in unpracticed related tasks in real life. If we accept that brain games are purely enjoyable entertainment, are there other real ways to reduce the risk of developing dementia?

Keeping in mind that we cannot choose our genetics, and that we really don’t understand the full complexities of what causes dementia here are a few recommendations:

1. Good general health. The brain is only one organ in the body and good nutrition, appropriate exercise, and adequate sleep are integral. Since heart and blood vessel disease is associated with AD, special attention to proper nutrition and exercise is doubly important.

2. A lifetime of challenging learning is critical. Keep up the brain’s neuroplasticity -master a new language or take a MOOC course or pursue another type of formal education altogether. If you’re pro�cient at the Saturday New York Times crossword puzzle, switch to a new test of your linguistic abilities. Be passionate about di�cult tasks.

3. Live in community with other brains. Research shows that isolation and loneliness contribute to both decreased cognition and the risk of developing LAD. Cherish your relationships and nurture new ones. Volunteer. Teach. Contribute to the well being of others.

Questions, Comments, Ideas? Email us at brains@emergenetics.com

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4. Be calm everyday. While it may not be possible for you to be fully present in the moment during all of your waking hours, carve out some time each day to clear your mind and relax your body. Recalibrate.

5. Be brave. There are some things that you will gain by aging that will make your life better. You’ll see.

In fact something you’re doing already is decreasing your chances of developing dementia. In two studies, one in Britain and one in Denmark, the projected rate of dementia has declined by 25% and twice as many 95 year olds are getting top scores in a cognitive exam compared to 10 years ago. The “cause”? Better health and better education. So enjoy brain games as entertainment, and keep up the real brain work!

References

Alzheimer’s Association, 2012 Alzheimer’s Disease Facts and Figures, Alzheimer’s & Dementia, Volume 8, Issue 2.

CDC Report. Leading Causes of Death in US. http://www.cdc.gov/nchs/fastats/lcod.htm

Christensen, K. et al. Physical and cognitive functioning of people older than 90 years: a comparison of two Danish cohorts born 10 years apart. www.thelancet.com Published online July 11, 2013 http://dx.doi.org/10.1016/S0140-6736(13)60777-1

George, D. and Whitehouse,P. What the Brain Fitness Technology Industry Says About Us and How We Can Do Better. Gerontologist 2011:51(5); 590-596.

Liesi E. et al. Alzheimer Disease in the US Population. Prevalence Estimates Using the 2000 Census. Arch Neurol. 2003;60(8):1119-1122.

Matthews FE, et al. A two-decade comparison of prevalence of dementia in inividuals aged 65 years and older from three geographical areas of England: rsults of the Cognitive Function and Ageing Study I and II. The Lancet http://dx.doi.org/10.1016/S0140-6736(13)61570-6

Owen AM et al. Putting brain training to the test. Nature. 2010 Jun 10;465(7299):775-8. doi: 10.1038/nature09042

Shankar A, et al. Social isolation and loneliness: relationships with cognitive function during 4 years of follow-up in the English Longitudinal Study of Ageing. Psychosom Med. 2013 Feb;75(2):161-70.

http://ds.doi: 10.1097 /PSY.0b013e31827f09cd.Epub 2013 Jan 29.

Theuns, Jessie and Van Broeckhoven, Christine. Transciptional regulation of Alxheimer’s disease genes: implications for susceptibility. Human Molecular Genetics, 2000, Vol 9, No. 16 Review 2383-2394.

Wilson, R. et al. Loneliness and Risk of Alzheimer Disease. Arch Gen Psychiatry. 2007;64(2):234-240. http://ds.doi:10.1001/archpsyc.64.2.234.

The Latest Inc. Column from Dr. Geil Browning!

THE POWER OF CONCEPTUAL THINKING TO STRENGTHEN YOUR LEADERSHIP

In order to communicate most e�ectively with your sta�--and bring out the best in them--you have to relate to them in all the di�erent ways they think. I’ve already written about communication strategies to appeal to your analytical, structural, and social people...read more

Be sure to check back in every week for Geil’s new column! For all of Geil’s articles, visit:

http://www.inc.com/author/geil-browning

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