SYM Santa Clauses down town
Transcript of SYM Santa Clauses down town
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15.12.13 – 23.12.13
EVENT OFFLINEEVENT OFFLINEF I N A L R E P O R T
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No Items Commitment Achievement AchievementKPI (%)
1Landing page for wish list
1 package(Landing page for wishlist, including
database system and integrated social
pluggins)
Done Done
2 KOLs 1020 interactions
2,994 interactions 293,5%
3 FB group 250 interactions 2,444 interactions 977,6%
4 Gift 105 gift 105 gift 100%
5 Facebook ads Added value Total reach:
130,178 users Done
OVERVIEOVERVIEWW
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SYM wish listUsers who are using SYM product can access SYM wish list, leaving personal info and choosing a lucky Christmas gift
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Wish list position
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1. Landing page for wish listTotal users play apps: 772Winner: 105
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SYM Santa Clauses down townWinners from SYM wish list activity were surprised of being
gifted by SYM Santa Clauses.SYM Santa Clauses were downtown and attract the crowd.
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3 places SYM Santa Clauses passing by were: Notre Dame Cathedral, Reunification Palace and Ben Thanh market
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Then SYM Santa Clauses gave a surprise to winners of wish list activity
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Then SYM Santa Claus attract the crowd, bring the happiness
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Real time update onlineSYM Santa Clauses impressed not only offline, but also online through SYM fan
page and through the game “Hunting SYM Santa Clauses”
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Online update
Real time update on SYM fan page for user to easier “catch up” the Santa Clauses.Notre Dame Cathedral Reunification Palace Ben Thanh market
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Offline SYM Santa clause hunting-The Winner of minigame on Facebook fanpage
Two fastest users who “shot” the Santa Clauses
Users hunted the SYM Santa Clauses
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Offline SYM Santa clause hunting-The Winner of minigame on Facebook fanpage
Two most favorite photos voted by community
Users hunted the SYM Santa Clauses
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Offline SYM Santa clause hunting-The Winner of minigame on Facebook fanpage
The winner who have best photo
Users hunted the SYM Santa Clauses
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Feedback from communityOffline: the crowd was consecutively talking about SYM brand and how they were impressed by the roadshow.
Online: Users say thanks to the gifts from SYM.Users from other provinces ask SYM when SYM will come to
their town with such the activities.
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Communication supportTo maximize the coverage of SYM activity, we had support from social channels like Facebook groups,
Facebook profiles and Facebook advertising
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KOLs InteractionMinh Chinh 137Bj Kinh Can 2464
Ve Lanh Chanh 139Phuong Phi 149
Huynh Tan Phat 11Minh Quoc Nguyen 94
Total 2,994
KOLs
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KOLs
http://goo.gl/G8csTfTotal interaction: 137
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http://goo.gl/BpU4PkTotal interaction: 2,464
KOLs
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http://goo.gl/wgjDbUTotal interaction: 139
KOLs
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http://goo.gl/d6ZkD6Total interaction: 149
KOLs
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https://www.facebook.com/phat.tran.56829/posts/269636333184807Total interaction: 11
KOLs
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http://goo.gl/xLxsrETotal interaction: 94
KOLs
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http://goo.gl/93Zl6UTotal interaction: 2,444
Facebook group
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Facebook Ads
FACEBOOK ADS
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FACEBOOK ADS
Total reach: 130,178Total like: 186Total engagement: 1,988
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THANK YOUTHANK YOU