Sylvie Verbruggen at STIMA for students

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Telenet A coming-of-age-story @sylvieverbrugge

Transcript of Sylvie Verbruggen at STIMA for students

TelenetA coming-of-age-story

@sylvieverbrugge

https://www.youtube.com/watch?v=GSRG0TqxLWc

We don’t believe in innovation, for the sake of innovation.

It’s about understanding of how real people handle change…

“They always say time changes things,

but you actually always have to change them yourself”

(Andy Warhol)

People can believe that innovation is good…

But people tend to like the status quo…

All humans are born with the belief that whatever is around long

enough is good.

Here is the gap…

How can brands innovate if consumers like the status quo?

From product innovations to costumer centricity

Hero technology

Hero consumer

What if …

we keep the relentless focus on the customer…

But evolve towards a modern mature brand

N° of different post-paid tariff plans

≥ 24 ≥ 17

≥ 10 (or 398)≥ 15

KING KONG

From connectivity to connected entertainment

Connectivity brand

Connected entertainment brand

Flemish people love local content

Maturing into a maximal

connected entertainment experience

From challenger to leader

A bit boyish…

Brand evolution movie

zie John Porter presentatie

Our growth path wasn’t always smooth.

We learned some things the hard way…

From campaigns to

a dialogue 365 days a year

From storytelling to storydoing

Evolving towards more maturity:

“The Telenet Way”

to bridge the gap

Customer

centricity

365 dialogue Best connected

entertainment

experience

StorydoingEmotional

connection

Thank you@sylvieverbrugge