Sylvie Verbruggen at STIMA for students
38
Telenet A coming-of-age-story @sylvieverbrugge
Transcript of Sylvie Verbruggen at STIMA for students
We don’t believe in innovation, for the sake of innovation.
It’s about understanding of how real people handle change…
“They always say time changes things,
but you actually always have to change them yourself”
(Andy Warhol)
But people tend to like the status quo…
All humans are born with the belief that whatever is around long
enough is good.
What if …
we keep the relentless focus on the customer…
But evolve towards a modern mature brand
N° of different post-paid tariff plans
≥ 24 ≥ 17
≥ 10 (or 398)≥ 15
Customer
centricity
365 dialogue Best connected
entertainment
experience
StorydoingEmotional
connection