Syllabus B Sc Hons In Business Administration

YEAR 3

BSc (Hons) in Business Administration

BSc (Hons) in Business Administration (180 ECTS) is equivalent to year three (60 ECTS) of a UK Honours Degree

IDB + IADB + final year = BSc (Hons) in Business Administration (180 ECTS)

The programme is delivered in 15-week semesters (12 teaching weeks) in which four modules are studied. The academic year

requires around 400 hours of compulsory study in classroom (equivalent to 14/15h per week) plus weekly video

lectures, tutorial exercises, live chat sessions, homework and other independent study.

Starting point for students embarking on a career in Business

BSc (Honours) Business Administration programme is in three stages.

Year 1: NCC Education International Diploma in Business

Year 2: NCC Education International Advanced Diploma in Business

Year 3: BSc (Hons) in Business Administration, delivered online by NCC Education, validated

and awarded by the University of Wales. *For futher details regarding the University and its validation services, please

log on to www.wales.ac.uk/validation or email [email protected]

Contents… Syllabus

Modules

Business-to-Business Marketing

Business Systems Analysis and Decision Support

International Marketing Strategy

Management of Financial Control

Management and Organisations

Research Methods

Strategic Management

Strategic Operations Management

Module Title: Business – to – Business Marketing

Level: BSc (Hons) in Business Administration Credits 15

Overview of the module:

The marketing of products to other businesses is very different to marketing directly to

consumers and therefore it is important to understand the distinctions between these forms

of marketing and appreciate the aims and scope of business-to-business marketing. This

module focuses on the scope and nature of business marketing, unique aspects of business

marketing strategy development, and analysis of issues that face business marketers.

Students will also study areas such as developing and maintaining customer relations,

relationship marketing, customer satisfaction, quality, services marketing, consumer and

industrial buyer behaviour, personal selling and ethical marketing conduct.

2. Module Delivery

Suggested Learning Hours

Lectures: Tutorials: Seminar: In-class study: Private study: Total:

12 6 - 24 108 150

*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and live

chat sessions with subject experts. Students also interact with other students from around

the world and with subject experts through discussion forums. Additional 24 in-class study

hours will involve interactive learning tasks.

Contents

CLASS SUBJECT 1 What is Business to Business Marketing and a comparison with Business to Consumer

Marketing – B2B v B2C

Business to Business Marketing Text - Chapter 1 2 The Core and facts of Business to Business Marketing – The B2B Markets

Business to Business Marketing Text - Chapter 2 / Chapter 13 3 Market Segmentation in B2B; The big problem in B2B

Business to Business Marketing Text - Chapter 6 4 Understanding Business and Organisational Behaviour. Business/Industrial Buying

Business to Business Marketing Text - Chapter 3 5 Customer Relationship Management – What is CRM and its effective uses

Business to Business Marketing Text - Chapter 7/Chapter 4 6 A customer relationship or a quality customer relationship – what you really need – the growing technological element

Business to Business Marketing Text – Chapter 10 7 Marketing Communications in B2B marketing - using the channels

Business to Business Marketing Text– Chapter 9 8 The Ethical and Sustainability elements of B2B Marketing

Business Ethics – Crane & Matten - Oxford University Press -suggested

9 The Supply Chain – the need for awareness for marketers. What is it and why so important.

Business to Business Marketing Text - Chapter 5 10 Services Marketing – the intangibles and the new offers of the intangible/tangible?

Business to Business Marketing Text - Chapter 11 11 Business Marketing Strategies

Business to Business Marketing Text – Chapter 6 and Chapter 14 12 The Challenge of modern Sales Techniques

Business to Business Marketing Text - Chapter 8

Indicative reading

Essential Textbook:

Brennan, Canning and McDowell (2007), Business to

Business Marketing (Sage Advanced Marketing Series), Sage Publications Ltd.

ISBN-10: 1412919703

3. Module Assessment

Module Learning Outcomes

On completion of this module the student should be able to:

Knowledge and understanding

1. Distinguish between the challenges of Business-t-Business (B2B) marketing as

opposed to Business-to-Consumer (B2C) marketing.

2. Evaluate case studies and demonstrate an overall grasp of the marketing needs.

Intellectual Skills

1. Discuss the importance of customer relationship management.

2. Outline different channels of customer communication and assess how they might be

exploited for B2B marketing purposes.

3. Discuss the integral role of quality assurance in customer relationship management.

4. Demonstrate understanding of the psychological aspects of the industrial client.

5. Outline and discuss the ethical implications of B2B marketing.

Assessment Methods:

Number, Type and Weighting of Element

Examination 55%

Assignment 35%

Discussion Forum Assessment 10%

Module Title: Business Systems Analysis and Decision Support



The use of statistical information for the creation of business models and using these models

to aid decision making is an important part of business. This module aims to extend the

students' practice in qualitative and quantitative analysis in business, both to develop their

base for diagnosis and as a contribution to the creation of a firm basis for decision making.

2. Module Delivery



12 6 - 24 108 150





Contents

CLASS SUBJECT 1. Information systems in contemporary business

Required text: Management Information Systems, Chapter 1 2. Performing a case analysis

Required text: Management Information Systems, The list of topics is given at the front endpapers. 3. Data sources

Required text: Essential Quantitative Methods, Chapter 4 4. Descriptive analysis in decision making

Required text: Essential Quantitative Methods, Chapter 5 & 6 5. Probability analysis in decision making

Required text: Essential Quantitative Methods, Chapter 7 6. Cause and effect: correlation and regression

Required text: Essential Quantitative Methods, Chapter 11 7. Software generated information: financial analysis

Required text: Essential Quantitative Methods, Chapter 3 8. Linear programming

Required text: Essential Quantitative Methods, Chapter 14 9. Planning large projects – Network Analysis

Required text: Essential Quantitative Methods Chapter 15 10. Material Management and Inventory Control (queuing model)

Required text: Essential Quantitative Methods, Chapter 16

11. Multi-criteria Decision Problems

Additional text: Essential Quantitative Methods, Chapter 13 12. Decision support systems and their applications

Required text: Management Information Systems, Chapter 12

Indicative reading

Essential Textbook:

Laudon and Laudon (2007), Management Information

Systems: Managing the Digital Firm 10th Ed., Prentice Hall,

ISBN-10: 1405872764; ISBN-13: 978-1405872768

Oakshott (2007), Essential Quantitative Methods for Business, Management and Finance 3rd Rev Ed., Palgrave

McMillan, ISBN-10: 1403949913; ISBN-13: 978-1403949912





1. Describe and substantiate all working assumptions made regarding the case

problem(s), working hypotheses and data.

Intellectual Skills

1. Assemble, analyse and interpret both qualitative and quantitative data relating to a

business situation using appropriate analytical procedures and models.

2. Generate and evaluate the expected outcomes of alternative solutions to case

problem(s).

3. Formulate recommendations for actions and feedback on case problem(s).

Practical Skills

1. Formulate working hypotheses regarding the solution(s) to problems identified in case

studies and present appropriate case reports.

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: International Marketing Strategy


Overview of the module

An understanding of the international market place and how best to promote products within

this market place can greatly aid students looking for careers in international business. This

module compares and contrasts export, international and multinational marketing. Upon

completion students will be able to differentiate between the marketing policies appropriate

to industrialised, developing and underdeveloped economies. This module also aims to

identify the sources of information, methods of information collection and the methods of

information analysis suitable for international marketing planning.

2. Module Delivery



12 6 - 24 108 150





Contents

CLASS SUBJECT 1 What is International Marketing and why is it so important to many organisations?

An Introduction to International Marketing – Chapter 1 2 The Changing International face of the International Market Place

The International Trading Environment – Chapter 2 3 The Marketing Mixes – Product and Service and the differences – National/Domestic versus International

International Product and Service Management Chapter 8 4 The Analysis of the International Marketing Environment and the use of Appropriate marketing tools

An Introduction to International Marketing – Chapter 1 and 22 5 Identifying International Market entry methods and strategies and the barriers to market entry

Market Entry Methods – Chapter 7 6 International Market and Marketing Research – methods and techniques for gathering intelligence.

International Marketing Research – Chapter 4 7 The affects and changes to your product/service of going international e.g. culture, buyer behaviour, language, price

Social and Cultural Considerations in International Marketing – Chapter 3

8 Managing the international ‘channel’

The Management of International Distribution and Logistics – Chapter 10 9 Developing an International Marketing Plan – techniques, methods and linkages - standardisation or adaptation.

Pricing for International Markets –Chapter 11 10 International Marketing Communications – methods, strategies, and the ‘new’ audience

International Communications – Chapter 9 11 An appreciation of Globalisation

Global Strategies – Chapter 6 12 The Technological Affects upon implementation through technologies International

Marketing

Chapter 12 – International marketing

Indicative reading

Essential Textbook:

Doole and Lowe (2004), International Marketing Strategy 4th Rev Ed., Thomson Learning, ISBN-10: 1844800253;

ISBN-13: 978-1844800254





1. Analyse the factors which distinguish product, price and promotional policy formulation for overseas markets as opposed to the domestic market.

Intellectual Skills

1. Compare and contrast export, international and multinational marketing. 2. Differentiate between the marketing policies appropriate to industrialised, developing

and underdeveloped economies and to national and multinational marketing planning.

3. Critically evaluate the impact of co-operative and restrictive measures to regulate international trade.

Practical Skills

1. Identify and evaluate sources of information, methods of information collection and methods of information analysis suitable for international marketing operations.

2. Formulate methods of monitoring and controlling overseas selling and distribution.

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: Management of Financial Control



The ability to understand and interpret financial data is important in order to help plan

effectively and aid decision making. The business world relies heavily on this data to monitor

performance and an understanding of financial management is imperative for those wishing

to follow a career in business. This module aims to enable students to develop the key skills

necessary for use in the financial management of organisations and builds upon the learning

outcomes of the Fundamentals of Financial Control module from the International Diploma in

Business and the Applications of Financial Control module from the International Advanced

Diploma in Business. This module will emphasise the acquisition and application of skills and

knowledge for planning, decision -making and control within an organisation and provide the

underpinning skills and knowledge for postgraduate and professional studies.

2. Module Delivery



12 6 - 24 108 150





Contents

CLASS SUBJECT

1 Introduction to management accounting Atrill and McLaney - Chapter 1

2 Relevant costs for decision-making - Chapter 2

3 Cost-volume-profit analysis - Chapter 3

4 Full costing - Chapter 4

5 Costing and pricing in a competitive environment - Chapter 5

6 Budgeting - Chapter 6

7 Accounting for control - Chapter 7

8 Making capital investment decisions 1- Chapter 8, pages 244-263

9 Making capital investment decisions 2 - Chapter 8, pages 264-293

10 Strategic management accounting - Chapter 9

11 Measuring performance - Chapter 10

12 Managing working capital - Chapter 11

Indicative reading

Essential Textbook:

Atrill and E McLaney (2006), Management Accounting for Decision Makers: WITH Student Access Card 5th Ed., FT Prentice Hall

ISBN-10: 1405846755

ISBN-13: 978-1405846752

Other Materials: Online materials associated with the required textbook





1. Identify, describe, evaluate and apply a range of appropriate management and financial control techniques.

Intellectual Skills

1. Evaluate and distinguish between alternate courses of action using a range of models and techniques.

2. Evaluate budgets, standard cost variances, reconciliation statements and performance indicators and measures.

Practical Skills

1. Diagnose and apply effective planning and decision making techniques and models to management problems involving organisational resources.

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: Management and Organisations



An understanding of how management and staff development can contribute to the

achievement of a more effective organisation is important to grasp before moving into

industry. This module covers the analysis of effective management in organisations with

emphasis on the functions of management and the behavioural processes of change, conflict,

leadership, motivation, communication, innovation, and group dynamics.

2. Module Delivery



12 6 - 24 108 150





Contents

CLASS SUBJECT 1 History and development of management

Required text: Mullins 2007 Chapter 2 2 The role of the manager in modern organisations

Required text: Mullins 2007 Chapter 1 3 Structure and functions

Required text: Mullins 2007 Chapters 11 and 15 4 Organisational culture

Required text: Mullins 2007 Chapter 19 5 Management and leadership

Required text: Mullins 2007 Chapter 10 6 Effective team management

Required text: Mullins 2007 Chapter 9 7 Individuals and motivation

Required text: Mullins 2007 Chapter 7 8 Management communications

Required text: Mullins 2007 Chapter 6 9 Social responsibility and ethics

Required text: Mullins 2007 Chapter 14 10 Valuing diversity

Required text: Mullins 2007 Chapter 4 11 Managing change

Required text: Mullins 2007 Chapter 19 12 Organisational performance and effectiveness

Required text: Mullins 2007 Chapter 20

Indicative reading

Essential Textbook:

Mullins, L. (2007), Management and Organisational Behaviour, Prentice Hall, ISBN-10:

1405854766; ISBN-13: 978-1405854764





1. Demonstrate understanding of management’s relationship to the organisation and

the individuals within it.

Intellectual Skills

1. Evaluate the socio-psychological factors most influential in successful managerial

leadership.

2. Evaluate the role of the manager in relation to the implementation and management

of change

Practical Skills

1. Identify the ethical and diversity aspects of management.

2. Perform a self-evaluation of potential strengths and development areas in their

individual approach to management, and prepare a management development plan.

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: Research Methods Level: BSc (Hons) in Business Administration

Credits 15


An understanding of business research and how it is conducted is important for business

students when conducting academic business research for assignments and when conducting

business research within an organisation. This module aims to introduce students to the

methods and techniques used in business research with particular reference to the use of

academic literature. The skills learned here will be used across all modules in a final year

degree programme.

2. Module Delivery



12 6 - 24 108 150





Contents

CLASS SUBJECT 1 Introduction. Research problems and questions and how they relate to debates in research methods

Required text: Research Methods for Business Students, Chapters 1 and 2 2 Putting the problem into context: identifying and critically reviewing relevant literature

Required text: Research Methods for Business Students, Chapter 3 3 Choosing research approaches and strategies

Required text: Research Methods for Business Students, Chapters 4 and 5 4 Ethics in business research

Required text: Research Methods for Business Students, Chapter 6 5 Choosing samples from populations

Required text: Research Methods for Business Students, Chapter 7 6 Quantitative research methods: collecting and analyzing quantitative data

Required text: Research Methods for Business Students, Chapter 12 7 Questionnaire design and testing

Required text: Research Methods for Business Students, Chapter 11 8 Using secondary data

Required text: Research Methods for Business Students, Chapter 8 9 Qualitative research methods: collecting and analyzing qualitative data

Required text: Research Methods for Business Students, Chapter 13 10 Practical issues in conducting interviews, focus groups, participant observation

Required text: Research Methods for Business Students, Chapters 9 and10 11 Forecasting trends

Additional text: Forecasting Methods and Applications, Chapters 1, 2 and 11 12 Presenting research reports

Required text: Research Methods for Business Students, Chapter 14

Indicative reading

Essential Textbook:

Saunders, M, Lewis, P and Thornhill, A (2007), Research Methods for Business Students 4th Rev Ed., FT PrenticeHall, ISBN-10: 0273701487; ISBN-13: 978-027301484.

Other Materials:

Makridakis, S, Wheelwright, S C, Hyndman, R J. (1998)

Forecasting 3rd Rev Ed. John Wiley and Sons (WIE),

ISBN-10: 0471532339; ISBN-13: 978-0471532330.





Intellectual Skills

1. Analyse data using appropriate quantitative and qualitative techniques.

2. Use the results of an analysis to make justified recommendations for business decisions.

3. Use historical and study data to perform basic business forecasting.

4. Design business research studies for a variety of research questions, recognising limits to

objectivity and ability to set them in the context of published literature.

5. Present and report the results of a study using charts, statistics, tables as appropriate.

Practical Skills

1. Gathering primary and secondary study data showing awareness of ethical sampling and

practical issues.

Transferable Skills

1. Correctly using sources of academic literature as supporting evidence.

Assessment Methods:


Examination 55%

Assignment 35%

Discussion Forum contribution 10%

Module Title: Strategic Management Level: BSc (Hons) in Business Administration

Credits 15


The aim of this module is to develop students’ knowledge and understanding of the role that

strategic management plays within organisations and its effects upon organizational

performance and survival. The module focuses upon strategic analysis by using techniques to

analyse the position of a company in both its actual and potential marketplace. The approach

adopted encourages students to question and evaluate different perspectives of strategic

management.

2. Module Delivery



12 6 - 24 108 150





Contents

CLASS SUBJECT 1 Introducing; Strategy – An Overview

Required text: Exploring Corporate Strategy Chapter 1 2 The Environment (Strategic Position)

Required text: Exploring Corporate Strategy Chapter 2 3 Strategic Capability

Required text: Exploring Corporate Strategy Chapter 3 (Strategic Position) 4 Expectations & Purposes (Strategic Position)

Required text: Exploring Corporate Strategy Chapter 4 5 Business Level Strategy (Strategic Choices)

Required text: Exploring Corporate Strategy Chapter 5 6 Corporate Level and International Strategy (Strategic Choices)

Required text: Exploring Corporate Strategy Chapter 6 7 Directions and Methods of Development (Strategic Choices)

Required text: Exploring Corporate Strategy Chapter 7 8 Organising for Success

Required text: Exploring Corporate Strategy Chapter 8 9 Organising for Success

Required text: Exploring Corporate Strategy Chapter 8

10 Enabling Success

Required text: Exploring Corporate Strategy Chapter 9 11 Enabling Success

Required text: Exploring Corporate Strategy Chapter 9 12 Managing Strategic Change

Required text: Exploring Corporate Strategy Chapter 10

Indicative reading

Essential Textbook:

Johnson, Scholes and Whittington (2006), Exploring Corporate Strategy: Enhanced Media Edition, 7th Ed., Prentice Hall,

ISBN-10: 1405846003; ISBN-13: 978-1405846004





1. Explain what is meant by strategy.

Intellectual Skills

1. Comment on the role that organisational vision, mission statements and strategic

objectives play within strategic management.

2. Evaluate the relationship between the general and competitive environment.

3. Evaluate the resource-based approach to strategic management.

4. Undertake an analysis of the general environment using PEST and scenario planning.

5. Undertake an analysis of the competitive environment using tools such as Porter’s Five

Forces framework and Strategic Group Analysis (SGA).

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: Strategic Operations Management



An efficient production process is essential for a business to be profitable. An understanding

of this process and how to manage it can make it more efficient, it is therefore important to

students for their future career to have an appreciation of the area of strategic operations

management. This module will give students an insight into the role of strategic operations

management within businesses. The module will consider the elements required for

successful strategic operations management as well as the strategies for achieving efficient

production.

2. Module Delivery



12 6 - 24 108 150





Contents

CLASS SUBJECT 1 Introduction to Operation Management

Slack et al. (2007) – Chapter 1 2 Systems Concepts and Strategic Thinking

3 Strategic Role of Operations

Slack et al. (2007) – Chapter 2 4 Operations Strategy

Slack et al. (2007) – Chapter 3 5 Product and Process Design

Slack et al. (2007) – Chapters 4 and 5 6 Supply Chain(Network) Design

Slack et al. (2007) – Chapter 6 7 Operations Layout& Flow

Slack et al. (2007) – Chapter 7 8 Process Technology

Slack et al. (2007) – Chapter 8 9 HR Issues and Job Design

Slack et al. (2007) – Chapter 9

10 Planning and Control 1 – Capacity and Inventory

Slack et al. (2007) – Chapter 10, 11 and 12 11 Planning and Control 2 – Supply Chain, Projects and Quality

Slack et al. (2007) – Chapter 13, 16 and 17 12 Quality and Improvement and Operations Challenges for the Future

Slack et al. (2007) – Chapter 18, 20 and 21

Indicative reading

Essential Textbook:

Slack, N., Chambers, S. & Johnston, R. (2007) Operations Management, 5th Edition, London: FT Prentice Hall.





1. Critically review strategic operations management issues and practices which cover

manufacturing, service and administrative sectors.

2. Critically evaluate new operations management concepts, practices and techniques

that develop globally to achieve organisational competitive advantage.

3. Critically evaluate the importance of a strategic approach to operations management

in the drive to make manufacturing, service and administrative organisations more

effective and competitively placed.

Assessment Methods:


Examination 55%

Assignment 35%


ESEI International Business School Barcelona

www.esei.es

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Phone: +34 93 417 46 77

Syllabus B Sc Hons In Business Administration

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