Sylabi 4 Sem

7
 ARNI UNIVERSITY MASTER OF BUSINESS ADMINISTRATION ( Sem. IV) Business Policy and Strategic Management (BM-401) Unit I Strategic Management Process: defining strategy, levels of approaches to strategic decision making, process of strategic management, roles of strategies, mission and objectives, strategic business unit, environment  concept, components and appraisal Unit II Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal, SWOT analysis formulation  corporate level strategies and business strategies, strategy analysis and choice  the process, BCG matrix, GE matrix, SPACE approach, QSP matrix and strategic plan Unit III Strategy implementation: aspects, structures, design and change; behavioral implementation  leadership, culture, value and ethics Unit IV Functional implementation: functional strategies, plans and policies; marketing; financial, personal, operations, its plans and policies; Unit V Strategic evaluation and control  an overview of strategic evaluation and control, techniques of strategic evaluation and control REFERENCE BOOKS: 1. David, Fred R. Strategic Management  Concept and Cases, Pearson Education, Delhi 2. Hitt,M.A., Ireland R.D. and Hos Kisson R.D.,  Strategic Management Competitiveness and Globalization; Thomson Asia Pvt. Ltd. 3. Pearce II J A and Robinson Jr., R.B.,  Strategic Management  Strategy Formulation and Implementation, AITBS Publishers and Distributors, Delhi 4. Glirock, William, F., Business Policy and Strategic Management, McGraw Hill, New York.

Transcript of Sylabi 4 Sem

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ARNI UNIVERSITYMASTER OF BUSINESS ADMINISTRATION

( Sem. IV)

Business Policy and Strategic Management (BM-401)

Unit I Strategic Management Process: defining strategy, levels of approaches to strategicdecision making, process of strategic management, roles of strategies, mission andobjectives, strategic business unit, environment  – concept, components and appraisal

Unit II Organization appraisal and strategy formulation: organizational dynamics and structuringorganizational appraisal, SWOT analysis formulation  – corporate level strategies andbusiness strategies, strategy analysis and choice  – the process, BCG matrix, GE matrix,

SPACE approach, QSP matrix and strategic plan

Unit III Strategy implementation: aspects, structures, design and change; behavioralimplementation  – leadership, culture, value and ethics

Unit IV Functional implementation: functional strategies, plans and policies; marketing; financial,personal, operations, its plans and policies;

Unit VStrategic evaluation and control  – an overview of strategic evaluation and control,techniques of strategic evaluation and control

REFERENCE BOOKS:

1. David, Fred R. Strategic Management  – Concept and Cases, Pearson Education, Delhi

2. Hitt,M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management Competitiveness and Globalization; Thomson Asia Pvt. Ltd.

3. Pearce II J A and Robinson Jr., R.B., Strategic Management  – Strategy Formulation and Implementation, AITBS Publishers and Distributors, Delhi

4. Glirock, William, F., Business Policy and Strategic Management, McGraw Hill, New

York.

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Project Management & Entrepreneurship Development(BM-402) 

Unit I Phases and objectives of capital budgeting; generation and screening of projectideas; market, demand and situational analysis, technical analysis and financialanalysis. Special decision situations, analysis of project risk; appraisal criteria, firm riskand market risk.

Unit II Social cost benefit analysis, UNIDO approach, SCBA by financial institutions, projectfinancing in India- project appraisal by financial institutions, environmental appraisal ofProjects.

Unit III Project management: organization, planning, control, human aspects and pre-

requisites. Financing infrastructure projects: Concept, rational and financial instruments;Public finance for infrastructure projects; BOOT/ BOT system for infrastructure projects.

Unit IV Entrepreneurship: Concept, knowledge and skills requirement; characteristics ofsuccessful entrepreneurs; role of entrepreneurship in economic development;entrepreneurship process; factors impacting emergence of entrepreneurship;managerial vs. entrepreneurial approach and emergence of entrepreneurship. Startingthe venture: generating business idea  – sources of new ideas, methods of generatingideas, creative problem solving, opportunity recognition; environmental scanning,competitor and industry analysis; feasibility study  – market feasibility,technical/operational feasibility, financial feasibility: drawing business plan; preparingproject report; presenting business plan to investors

Unit VFunctional plans: marketing plan  – marketing research for the new venture, steps inpreparing marketing plan, contingency planning; organizational plan  – form ofownership, designing organization structure, job design, manpower planning; Financialplan  – cash budget, working capital, Performa income statement, Performa cash flow,Performa balance sheet, break even analysis. Sources of finance: debt or equityfinancing, commercial banks, venture capital; financial institutions supportingentrepreneurs; legal issues  – intellectual property rights patents, trade marks, copyrights, trade secrets, licensing; franchising

REFERENCE BOOKS: 

1. Chandra, Prasanna, Projects : Planning Analysis, Selection, Implementation and Review, Tata McGraw Hill, New Delhi, 2002.

2. Bhavesh, M Patel, Project Management, Vikas Publishing House, New Delhi.

3. Machiraju, H. R., Project Finance, Vikas Publishing House, New Delhi.

4. Rao, P.C.K., Project Management and Control, Sultan Chand & Sons, N.Delhi.

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 Sales & Distribution Management (BM-603) 

Unit I 

Introduction to Sales Management: The Sales Management Function –

ScopeandImportance; Personal Selling Process and Approaches; The Evolving Face ofPersonal Selling; Sales Organization Structure; Sales Forecasting; Sales TerritoryDesign; Sales meetings; sales contests; sales quotas; evaluating and controllingthe sales personnel; analysis of sales, costs and profitability; size of sales force;social and ethical responsibilities in sales management; compensation andmotivation of sales force

Unit II Sales Force Management: Sales Force Job Analysis and Description; RecruitingandSelecting Sales Personnel; Training Sales Personnel; Motivating the Sales Force;

Sales ForceCompensation; Evaluating Sales Performance; Ethical and Legal Issues in SalesManagement.

Unit III Distribution Planning and Control: Role and Function of Intermediaries;Distribution management and marketing mix; Selection and Motivation ofIntermediaries; Distribution Analysis; Control and Management; Channel Dynamics – Vertical Marketing Systems; Horizontal Marketing Systems; MultichannelMarketing Systems; Channel Conflict and Management.

Unit IV Distribution System and Logistics: Physical Distribution System  – Decision

Areas; Different Modes of Transport in India; Their Characteristics; LogisticsIntroduction  – Functional Areas of Logistics; Logistics Integration for CustomerSatisfaction; Distribution Costs; Control and Customer Service;

Unit VSupply Chain Management (SCM): Meaning, scope; Integration of Sales andDistribution Strategy; channel information system; international sales management.

Suggested Readings: 

1. Havaldar, Krishna K. & Cavale, Vasant M.; Sales and Distribution 

Management ; Tata McGraw Hill, New Delhi.

2. Khan, Mateen; Sales and Distribution Management; Excel Books; New Delhi.

3. Still, Richard R., Cundiff, Edward W. & Govoni, Norman; Sales Management  – Decision, Strategies and Cases; Pearson Education/Prentice Hall of India; NewDelhi.

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Marketing Research (BM-607) 

Unit-IMarketing Research: meaning, nature and scope for marketing decisionmaking. Process of Marketing research. Organisation for marketing research,Marketing Information Systems.

Unit-IIMarketing research scenario in the Indian and International corporate sector.Causal Research Designs: Basic designs  – After only design, Before-Afterdesign, After only with control group design, Before-After with control groupdesign, Time series design. Statistical designs  – Latin Square and Factorialdesigns.

Unit-III Qualitative TechniquesPrimary data collection: Depth interview, Focus group, Delphi, and Projectivemethods.Secondary data in marketing: Commercial (Syndicated) and Non-commercialsources.

Unit-IV Measurement errors in marketing: Concepts of Reliability and Validity.Techniques for analysing data: Covariance analysis; Multidimensional scaling(MDS); Cluster analysis; Conjoint analysis; Logistic Regression.

Unit-V 

Conventional Applications of Marketing Research: An Overview.Modern Applications of Marketing Research: Competitive Advantage, BrandEquity, Customer Satisfaction and Total Quality Management.Softwares for marketing research: SPSS.

Suggested Readings: 

1. Malhotra Naresh.K., Marketing Research, Pearson Education, New Delhi.

2. Churchill Gilbert A and Iacobucci Dawn: Marketing Research: Methodological Foundations, Thomson.

3. Nargundkar R, Marketing Research, TMH.

4. Donald R. Cooper and Pamela S. Schindler,  Marketing Research: Concepts and Cases, TMH.

5. Thomas C. Kinnear and James R. Taylor  – Marketing Research   – AnApplied Approach, McGraw Hill.

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ADVANCED INDUSTRIAL PSYCHOLOGY (BM-701) 

UNIT-1 Introduction: Nature, Scope, and Problems & Objectives. Individual Differences andtheir Evaluation, Role of Heredity, Environment, Types of Individual Differences.Psychological tests in industries, their Utility, Reliability and Validly.

UNIT-2 Attitudes: Meaning, Characteristics, Factors that Influence Development ofAttitudes, Implication for organization.

UNIT-3 Industrial Morale: Meaning, Characteristics, Factors that Influence Morale,Measures of Improving Morale.Monotony: Fatigue and Stress: Meaning, Impact, Causative Factors.

UNIT-4 Motivation: Meaning, Types, Applications in industry - MBO, Job design.Work Environment: The Arousal Hypothesis - Noise, Illumination, Color.

Suggested Readings: 1. R.S.Davar”, Personnal Management, Vikas,2007.

2. Prof.M.V.Pylee”, Industrial Relations & Personnal Management, Vikas, 2007.

3. B.D.Singh”, Labour Laws for Managers, Excel Books, 2007.

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Performance Management & Retention Strategies (BM-707) 

UNIT-I PERFORMANCE MANAGEMENT: Introduction; Role of performance inorganization; Dimensions; Role of appraisals in Performance Management;Performance management process; Relevance of objectives in organizations;Organizational & individual performance; Process; Performance management &human resources management.

UNIT-II PERFORMANCE PLANNING & ANALYSIS: Performance planning; Performanceanalysis; KPAs; Components of Performance planning; Objectives of performanceanalysis; Process of Performance analysis.

UNIT-III PERFORMANCE REVIEW & DISCUSSION: Significance of review; Process ofperformance review; Performance rating; Performance appraisal factors; Methods& errors; Reducing raters bias; Performance review discussions; Objectives;Requisites; Process; Role of mentoring; Coaching in performance reviewdiscussions.

UNIT-IV IMPLEMENTING PERFORMANCE MANAGEMENT SYSTEM: Operationalizingchange; Implementing process; Factors affecting implementation; Pitfalls inimplementation.EXPERIENCES IN PERFORMANCE MANAGEMENT: Traditional practices;Recent approaches; Case studies in performance management in selectorganization.

UNIT-V APPRAISAL SYSTEMS: Introduction, purpose of Appraisal; Pros & Cons ofAppraising; Methods of Appraising; Who can Appraise; Appraisals & HRDecisions; Reward systems, legal, issues and team performance management;Reward systems & legal issues; Managing team performance.

REFERENCE BOOKS: 1. Prem Chadha, Performance Management, Macmillan.

2. T.V.Rao, Performance Management & Appraisal Systems, Response Books.

3. Herman Aguinis, Performance Management, Pearson education.

4. Peter Ward”, 360 Degree Feedback, Jaico publishing house.

5. Dewakar Goel, Performance Appraisal & Compensations Management, Prentice Hall of India.

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