Sydney Identity Summit: Using Identity to Build Digital Trust (Mike Ellis Intro)

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Mike Ellis, CEO Sydney Identity Summit

Using Identity to Build Digital Trust


CUSTOMER


Global Conversations


FIRST CLOUD


PUBLIC CLOUD PRIVATE CLOUD

Identity Everywhere For Everything


Frictionless

Personalised

Internet of Things

CUSTOMER EXPERIENCE


Customer Experience Drives ROI

Source: Forrester Research and Watermark Consulting

S&P 500 Index

Customer experience leaders

CUMULATIVE TOTAL

RETURN

50% 40% 30% 20% 10%

0%

-20%

-30%

-40% Customer experience laggards

-10%

14.5%

-33.9%

43.0%


Higher Retention Rates

Consumer engagement drives higher loyalty

and LTV

Stronger Brand

Quality service drives brand recommendations

Higher Share of Wallet

Engaged consumers buy additional products

Differentiation

Superior consumer experience is a key

differentiator

Enterprises require a Single Persistent View of the Customer enabling omni-channel digital engagement through identity


Source: Gartner, Forrester

Enterprise Trends

74% 50% 45% 63% of CEOs rate

technology advances as one of the top

three global trends likely to transform

expectations of their business

growth in the number of

organizations adopting the IoT in

2016

of companies surveyed

specifically cited omnichannel

capabilities among their top initiatives

of businesses plan to improve the

'online customer experience' in the

coming year


Superior Customer Experience = Revenue

Digital Identity

Cargo Container Energy Substation Smartphone Wearables Animals Shopping Cart Vehicles Bike Computer

Smart Meter

Stoplight

Parking Meter Sensor Camera Oil Barrel Forklift Buildings

Wind Turbine

Gas Pump


Enable Frictionless Transactions

Mike’s Toyota Camry

Personalised Order

Seamless, Secure Payment

The Drive Thru

Toyota Camry

4BNN477!


Authorise

Continuous Security

Authenticate

Context = Security

Monitor Context Verify Identify


Devices

Portals, applications, web

services, API’s

New Systems Legacy Systems

Consumers

Connect New Services to Existing

Infrastructure

Things Cloud Apps Partners

Legacy Apps Enterprise Apps

Data Centers

Digital Identity Transformation Connecting Old and New Systems for Customer Engagement and Omnichannel


Trust … Privacy and Consent


Regard for one's wishes and preferences

The true ability to say no and change one's mind

The ability to share just the right amount

The right moment to make the decision to share CONTEXT CONTROL

RESPECT CHOICE

User-Managed Access (UMA)


CONTEXT SECURITY

TRUST BRAND


2010 Founded 10 Offices worldwide with headquarters in San Francisco 400+ Employees 500+ Customers 50% Americas / 50% International commercial revenues 30+ Countries

ForgeRock is the leading, next-generation, identity security software platform, driving digital business.


Thank You

Sydney Identity Summit: Using Identity to Build Digital Trust (Mike Ellis Intro)

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Transcript of Sydney Identity Summit: Using Identity to Build Digital Trust (Mike Ellis Intro)