SXSWi 2012 - Your Social Media Job is Dead. Now What?
-
date post
18-Oct-2014 -
Category
Business
-
view
1.430 -
download
2
description
Transcript of SXSWi 2012 - Your Social Media Job is Dead. Now What?
![Page 1: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/1.jpg)
March 13, 2012 Your Social Media Job is Dead: Now What?
Ana Andjelic – Droga5 Sonny Gill – US Cellular Natalie Rodic Marsan - VaynerMedia Angeline Vuong - Huge
![Page 2: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/2.jpg)
Sorry. I normally don’t sound like this.
![Page 3: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/3.jpg)
It’s actually more like this…
![Page 4: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/4.jpg)
#SXSMJOBS
![Page 5: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/5.jpg)
@angelineasaurus @sonnygill
@andjelicaaa @rodicka
![Page 6: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/6.jpg)
Why
we’re here.
![Page 7: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/7.jpg)
+75% social media-related
job postings in 2011. #SXSMJOBS Source: Monster.com
![Page 8: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/8.jpg)
![Page 9: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/9.jpg)
Social Media
Managers Coordinators
Strategists Editors
Evangelists Directors
VPs
Developers Experts
Gurus
Ninjas
Mavens
etc…
![Page 10: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/10.jpg)
But…
How much room is there
for specialization? And is it
sustainable?
![Page 11: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/11.jpg)
![Page 12: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/12.jpg)
#SXSMJOBS
Everyone was dying to have a
Flash guru. Now, interest is dying…
Source: Google Insights
![Page 13: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/13.jpg)
Digital strategist. Planner.
Marketing analyst. Account
director. Communications
director. Marketing manager.
Product manager. Customer
insights manager.
User experience lead.
Content strategist.
#SXSMJOBS
![Page 14: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/14.jpg)
2
years as OMMA’s
social media agency
of the year #SXSMJOBS
0
strategists with the
words “social media”
in their titles
![Page 15: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/15.jpg)
![Page 16: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/16.jpg)
Re-thinking
social media
as a profession.
![Page 17: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/17.jpg)
#SXSMJOBS
![Page 18: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/18.jpg)
Good digital professionals
develop amazing experiences
that meet brand objectives
and make customers happy.
That’s it.
#SXSMJOBS
![Page 19: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/19.jpg)
So, is this industry really
obsolete?
![Page 20: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/20.jpg)
Sonny. @sonnygill
![Page 21: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/21.jpg)
Yes. (well, sort of…)
#SXSMJOBS
![Page 22: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/22.jpg)
My social roots:
Digital Jack of all Trades
Social Media Career Development – Infancy > Working Knowledge > Adoption
Business acumen evolution – Understand internal functions – Bridge social & business
#SXSMJOBS
![Page 23: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/23.jpg)
• Tactical
• Platform dependent
• Siloed in community management
Social career plateaus & pitfalls:
#SXSMJOBS
![Page 24: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/24.jpg)
![Page 25: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/25.jpg)
Depends on… Willingness to Evolve
Change in Organizational DNA – Culture – Innovation
Accepting Greater Responsibility – Business decision maker – Leadership – Governance
#SXSMJOBS
![Page 26: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/26.jpg)
Ana. @andjelicaaa
![Page 27: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/27.jpg)
Yes. (definitely)
#SXSMJOBS
![Page 28: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/28.jpg)
#SXSMJOBS
![Page 29: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/29.jpg)
#SXSMJOBS
![Page 30: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/30.jpg)
#SXSMJOBS
![Page 31: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/31.jpg)
#SXSMJOBS
![Page 32: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/32.jpg)
#SXSMJOBS
![Page 33: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/33.jpg)
#SXSMJOBS
Focus on digital behaviors.!
![Page 34: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/34.jpg)
Natalie. @rodicka
![Page 35: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/35.jpg)
No. (simply evolving)
#SXSMJOBS
![Page 36: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/36.jpg)
![Page 37: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/37.jpg)
Social media is just an extension
of building community.
#SXSMJOBS
![Page 38: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/38.jpg)
2 major aspects:
Campaigns are marketing.
Community management
is a lifetime.
#SXSMJOBS
![Page 39: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/39.jpg)
• Strategists: What’s the point we’re trying to convey? What’s the right thing to do?
• Community Managers: Real-time interaction & analysis; amplification
• Analysts: Deeper analysis of efforts & how they tie back into business goals
• Supervisors / Directors: Someone who has deep experience in one of the other roles, a general knowledge of all the roles, can ensure it all happens, and ties back to business objectives
Some role specialization is necessary
(this isn’t unique to social media)
#SXSMJOBS
![Page 40: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/40.jpg)
Community
Managers
Strategists
Analysts
Roles spread across organization
Becoming intelligence collectors
Work with all business units to help fuel product development
![Page 41: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/41.jpg)
In short…
Your social media job may not
be dead (yet), but it must evolve.
![Page 42: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/42.jpg)
Social media is a toolset.
Customer service, PR,
marketing and consumer
insights existed way before
Facebook brand pages,
sponsored tweets and
Pin It buttons.
#SMJOBS
![Page 43: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/43.jpg)
Social media strategy is a myth.
It’s really about best
understanding
tactics & execution.
#SMJOBS
![Page 44: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/44.jpg)
Social media strategy is a myth.
Specialization strategy is
valuable as technologies
emerge, but good social
strategists & managers
understand how to go beyond
the silo.
#SMJOBS
![Page 45: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/45.jpg)
Accept greater responsibility.
As digital becomes inherently
social & businesses become
inherently digital, expertise on
digital behavior must also
adapt accordingly.
#SMJOBS
![Page 46: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/46.jpg)
Resources.
#SXSMJOBS
![Page 47: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/47.jpg)
http://bit.ly/sxsmjobs
#SXSMJOBS
![Page 48: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/48.jpg)
Questions.
#SXSMJOBS
![Page 49: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/49.jpg)
![Page 50: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/50.jpg)
What will the career growth
opportunities be? Which roles
will go away? Which stay?
#SMJOBS
![Page 51: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/51.jpg)
What is the future of social media
within organizations? How will
these roles be structured?
#SMJOBS
![Page 52: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/52.jpg)
How do people who have
social media jobs avoid
being pigeonholed?
#SMJOBS
![Page 53: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/53.jpg)
What do you think will happen
to social media agencies?
#SMJOBS
![Page 54: SXSWi 2012 - Your Social Media Job is Dead. Now What?](https://reader034.fdocuments.net/reader034/viewer/2022051816/5442917db1af9f130d8b46c2/html5/thumbnails/54.jpg)
What social media-related skills
will continue to be valuable to
employers?
#SMJOBS