Sxsweco Pitch
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Connecting civic innovators worldwide to create great cities, towns & places
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Transcript of Sxsweco Pitch
Connecting civic innovators worldwide to create great cities, towns & places
THE MAIN PROBLEM
$123B US & €15 trillion globally invested in community design with no comprehensive GO-TO resource
CIVIC ADVOCATES
Best information behind association & academic paywalls
PROFESSIONALS
Few marketing alternatives to expensive print/digital/trade show packages, particularly for small firms (85% of firms)
SUSTAINABILITY
Design silos = inefficiencies
MARKET SIZEMulti-Sector Ad Markets
Top Down: $201.7 million
Bottom Up: $23 million
Users
1 in 3 U.S. adults engage in
community affairs
2 million U.S. professionals
Open, Participatory Governing =
growing demand for city design
USER-DRIVEN SOLUTION:
EASY-TO-USE TROVE OF PLANNING & PLACEMAKING SOLUTIONS
A MARKETPLACE WITH “DIGITAL WORD OF MOUTH” & TRACKABLE ROI
LEVERAGE TECH TO CONNECT IDEAS, PEOPLE & DATA-DRIVEN PLANNING + DECISION SUPPORT
THE STORY: TRACTION & ROADMAP
2015Web 2.0
Kickstarter #1Global Media
Expanded Community
2013-14Book idea
MVP websiteHouzz for cities
Jan – June 2016Named “Top 10” Resource
Kickstarter #2Build Mobile App
Game Design Consulting3000 Members/Followers
June – Dec 2016Pre-Launch – Community & Partnerships
Launch Beta Mobile App (Fall)Stepped-up Newsletters
Secure AdvertisersFundraising
2017 Goals500 advertisers 7000 membersEarned Media
Revenue - $375,000Trade shows + Conferences
Redesign Web + More FeaturesCards Against Urbanity
City Design Method Cards
City Design App
PRODUCTS & SERVICES: APP V. 1.0
“What’s New” newsletters for Day
to Day “How To”
In-App Tools
Collection of City Design Best
Practices
Marketplace + advertiser support
Connect to website for extended information
FAILED KICKSTARTER LESSON: USERS WANT TOOLS TO CREATE THEIR OWN DESIGN CONTENT
In-App Tool: FutureScape
“Photoshop” images (trees) and sponsored items (buildings, products)
“Dear Mayor – We want this sign in our neighborhood”
Image: Transitscreen
MARKETING STRATEGY: SEGMENTS + VIRALITY
Contributors
Need to Self-Promote + Doing Best Work
First-to-Post (FOMO)
Advertisers
Middle-sized innovative firms
Procurement-ready services + products
Civic Tech
Users
Savvy Grassroots
Bloggers
Students & Young Planners
City Managers
Beachhead Contributors: Present content by activity – incentive to shareAdvertisers: escalating referral bonus applied to subsequent year subscription + early perks.
Users: target bloggers/others to use GreaterPlaces as sourceCities: have decision makers use with volunteer Commissions & Advisory Boards (big pain point)
REVENUE MODELFREEMIUM WEB & MOBILE
MARKETPLACE (portfolios begin $600/YR)
CONSULTING
FUTURE WITH INVESTOR PARTNERS:
SPONSORED CONTENT
CONTENT CREATION & PRINT TOOLS
DATA-DRIVEN PRODUCTS & SERVICES
V.R., VISUALIZATION & DECISION SUPPORT TOOLS
COMPETITION • Magazine & blog sites – Content & eyeballs
• Trade and Professional Associations: Content, advertisers
• No advertising at all
RISK• New advertising platform for new markets
• Recurring revenue with small firms
• Will citizen users come to the site, share, & stay post-projects?
• Will decision makers be active on the site?
TEAM: TALENT SCOUTS FOR GREAT CITY DESIGN
Lisa Nisenson, Founder
20 years policy + planning
Leadership: American Planning Association (Sustainable Communities & Smart City)
Innovation: Green Infrastructure, Transit, Civic Technology
Working with Arlington County VA
Sarah Lewis, Head of Design
18 years planning + architecture
Leadership: Congress for New Urbanism Board Member
Innovation: Zoning Code Reform, Civic Engagement
Working with Somerville MA Planning Department
THE ASK
•Mentors•marketing & sales •passionate about democratizing city design
•Money - $450,000 •marketing & sales infrastructure •marketing for GreaterPlaces•app + web build out
•Buzz – write about/share @greaterplaces
•Join us – sign up at GreaterPlaces.com & help build the collection
Lisa Nisenson:
Join GreaterPlaces today for the best in city design
Contribute your work & Advertise
www.greaterplaces.com
Check out our social media
@greaterplaces & @cardsagainsturb
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