SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!
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Transcript of SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!
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NEW (but not improve
d) for 2016!
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#DamnSXSW, back at it again with
the Obamas!Your guide to SXSW Interactive
2016by David Berkowitz, CMO, MRY
@mry / @[email protected]
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Alternate titles for SXSW 2016 recap deck: • OBAMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! (either one)
• The most virtually productive conference ever• The event that launched the massive hit Meerkat• Just get me a photo opp with a meme and let me
go home already
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Insert outline here• Overview• Brands• Tech• Whatever
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OverviewPro tip: put some heavy hitting stuff up
front to justify the mechanical bull rides on your expense reports
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Insert inspirational quote here“I found courage when I found inspiration, and that’s the story that you tell. Because you can’t let someone else tell your story. Have it your way.” - Whichever of these keynote speakers you recognize
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Insert something political here“Innovation is part of our foundation, and our foundation is part of our innovation.” - No, really, WTF??!?$@?% How did SXSW land the OBAMAS?!?!?!?!?!?!? Is this SXSW or the UN Security Council?
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Top things discussed at SXSW• Complaints about traffic due to the Obamas• Complaints about security due to the Obamas• Complaints about the lack of hotel rooms due to
the Obamas• Complaints about people tweeting so many pics
and quotes of the Obamas that their phones died after an hour
• Complaints about how SXSW is totally over once a sitting president comes to the conference
• Emerging tech stuff, the future of media, and everything else
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Insert a few high-minded quotes from sessions not featuring an Obama
• Get at least one quote from a coworker• Plug your own panel• Reference a few others and make it
look like you went to them, even when you got all the quotes from TechCrunch
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Insert selfie with #DamnDanielMashable or someone has to trot him out, right?
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Insert gratuitous selfies with celebs• Try to get someone A-list• If not, just look for a Kardashian or
Joseph Gordon-Levitt or whoever’s investing in a ton of stuff right now
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BrandsKeep Austin Weird – but not too weird or brands will have to shut off their
Periscope feeds of their SXSW activations
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Show images of brands doing startup competitions
Because that’s still a trendy thing for brands to do at SXSW
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Compilation of brands doing stuff with VRAKA, a compilation of what every brand is doing at SXSW 2016
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SXSW 2016 bingo: Find brand activations using any of these Austin icons
Cowboy boots
Cowboy hat Food truck Barbecue Texas Longhorns
Guitar Taco Breakfast taco
Cactus Pedicab
Bats Horses FREE (recharge
your devices here)
Armadillos Mechanical bulls
Map of Texas
Texas flag Stars Willie Nelson
“Keep Austin Weird”
State Capitol building
Margaritas Beer Ethan Hawke
Liberals
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And the best brand activation of SXSW is…Mention a client here
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Another great brand at SXSW…Mention another client
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OMG, this brand did the most happy-emoji-worthy thing!!!
Mention the client of a sister agency
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Biggest brand flops of SXSWUse clients from competitive agencies
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TechHey, everyone at SXSW still uses
Twitter, right? That got big at SXSW… back in 2007
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Note which tech will be the next MeerkatFunny how that went from a really positive reference to a really negative one in the course of a few months, isn’t it?
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Show something techie NOT related to VR
IMAGE NOT FOUND
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Use “virtual” and “augmented” as many ways as possible to sound super smart
• Virtual messaging• Virtual drones• Augmented calligraphy• Augmented automation• Virtual augmentation• Augmented: SVU• Augmented triskaidekaphobia• Virtual herpetology
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A few other cool appsJust list a few things run by people you happened to run into at SXSW; pretend like that was everything that mattered at the show
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Something about wearablesIf there’s nothing, just pop in a slide from the SXSW 2015 recap. Or the CES 2015 recap. Or the SXSW 2014 recap. Or the Mobile World Congress 2011 recap.
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Cool drone imageIdeally one delivering a breakfast taco or Willie Nelson or something
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Wrapping up
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Good reads• Obama
looks to SXSW for ideas and tech to modernize government (VentureBeat)
• The Austin 100: A SXSW 2016 mix (NPR)
• Marketers Should Expect the Unxpected at SXSW (Matthew Scott in The Drum)
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Contact@MRY / @dberkowitzwww.mry.com [email protected] Add some other GIF or somethingIf nothing else, just mention the Obamas again