WORDPRESS FOR PHOTOGRAPHERS

@melissarachlove@melissalove

WEBSITE TEMPLATES & MATCHING PRINT MARKETING SETS

STRATEGIC BLOGGING PLANNING ENGAGING CONTENT

SLICK SOCIAL NETWORKING

GETTING STARTED WITH WORDPRESS BASIC FEATURES

THEMES THAT WORK FOR PHOTOGRAPHERS

WORDPRESS FOR PHOTOGRAPHERS

RESOURCES I RECOMMEND

WEBSITE & BLOG OPTIONS

flash template

site

cheap

hand-coded html site

dear

flash / html5 hybrid

systems

wordpress site

little or no flexibility

unlikely to have mobile capability

easy to set up

good SEO performance

complete design

flexibility

may be mobile-ready

best SEO performance

easy to update but has design

limitations

no coding required

no coding required

some coding required

mobile-ready

good SEO performance

difficult to update but completely

custom

mobile-ready

coding required

WEBSITE & BLOG OPTIONS

WORDPRESS.COM VS WORDPRESS.ORG

BUT WHAT ABOUT:

BLOGGER, SQUARESPACE, FORMAT, WIX, MOONFRUIT?

BLOGSITE VS WEBSITE

WEBSITE VS BLOGSITE

WEBSITE VS BLOGSITE

INTRODUCTION TO WORDPRESS

WordPress is an online, open-source website creation tool written in PHP.

In non-geek speak, it's probably the easiest and most powerful blogging and website content

management system (or CMS) in existence today.

WHAT IS PHP?

PHP is probably the most popular scripting language on the web.

Used to enhance web pages.

Does things like create username and password login pages, check details from a form, create forums, picture galleries, surveys, and a whole lot more.

WHAT IS HTML?

HyperText Markup Language.

HyperText is the method by which you move around on the web — by clicking hyperlinks which bring you to the next page.

Markup is what HTML tags do to the text inside them. They mark it as a certain type of text (italicised text, for example).

HTML is a Language.

WHAT IS CSS?

Cascading Style Sheets (CSS) is a style sheet language used for describing the look and formatting of a

document written in a markup language.

Defines how HTML elements are displayed Stored in CSS files

WHERE DOES WORDPRESS LIVE?

YOUR DOMAIN YOUR WEBSITE FILES

NEEDS TO BE REGISTERED NEEDS TO BE HOSTED FOR

SERVICES LIKE EMAIL

1. CAN BE ‘POINTED’ TO WHERE YOUR FILES LIVE (USING DNS)

2. CAN BE ‘HOSTED’ IN THE SAME PLACE AS YOUR WEBSITE

FILES

NEED TO HAVE SPACE TO LIVE

NEED TO BE ACCESSIBLE THROUGH VIA FTP

MANY HOSTING PACKAGES INCLUDE EMAIL SERVICES

HOSTING

Look for a one-click install option

Can you call them?

Can they grow with your business? eg. sub domains, SSL certificates

Can you install more than one site?

THE ONE CLICK INSTALL

THE WORDPRESS DASHBOARD

BASIC WORDPRESS SET UP

General settings - basic security & site profile

User profile

Permalink structure - month & name - post name

Blogsite vs website - where will your blog posts appear?

SETTINGS

YOUR USER PROFILE

Add as much detail as possible

- all social media - particularly Google+

PERMALINKS

CREATING A STATIC HOME PAGE

PAGES & POSTS

SECRET SCREEN OPTIONS

COMMENTS

BASIC WORDPRESS APPEARANCE

BASIC WORDPRESS APPEARANCE

CHOOSING A THEME OR FRAMEWORK

CHOOSING A THEME OR FRAMEWORK

Genesis Pagelines

Elegant Themes - Divi ProPhoto

Proofing Plugins

CUSTOMIZING A THEME

Plan around your chosen theme

- Download the resource kit - Take a screenshot - Photoshop - Pixus

MASTHEAD

LOGO

BIO 1 BIO 2 BIO 3

BUTTON

BUTTON

BUTTON

THE THEME OPTIONS PANEL

CUSTOMISING A THEME WITH CSS

ALWAYS USE THE CUSTOM CSS BOX

BASIC CSS FORMAT

#content .article-title { font-family: Cantarell,Arial,Helvetica,sans-serif; font-size: 14px; font-style: normal; font-weight: 700; letter-spacing: 2px; margin-bottom: 20px; text-transform: uppercase; }

AND BREATHE

WEBSITE

GETTING FOUND ONLINE

- THE BASICS - BUILDING TRUST - KEEPING THEM INTERESTED - FORWARD PLANNING - RE-USE & RE-SHARE - SOCIAL MEDIA

GETTING FOUND ONLINE

WHAT DOES GOOGLE WANT?

To do a really good job serving up results Cannot be fooled Old habits die hard

WHERE DOES GOOGLE + COME IN? Authorship + affinity

WHERE DO SOCIAL NETWORKS COME IN? Google is listening even if it’s not indexing Peer-reviewed results make content crucial

GETTING FOUND ONLINE

Google Analytics

Google Webmaster Tools

Google+

User Profile

WHAT DOES GOOLE SEE?

Content (is king) Keywords

Site Structure Ease of navigation - internal links

Image names & tags

SEO TOOLS, TIPS & TRICKS

1. Make sure you know your true ranking

2. Don’t spend hours on promoting a standalone website

3. Understand how Google sees you.

HOW GOOGLE SEES YOU

HOW GOOGLE SEES YOU

ALL IN ONE SEO PACK OR YOAST

ALL IN ONE SEO PACK | YOAST

BUILDING TRUST

MICHELLE STANDERFER

BLOGGLNG WITH INTENT

PLAN CONTENT THAT MATTERS TO THEM

Have an editorial calendar What’s in it for them? Are you in the picture?

Regular features Seasonal Calendar

PLANNING TO SUCCEED

POST ENGAGEMENT

Blog the work you want to get

Showcase your work without boring them Use post excerpts Choose your highlights Give them the option to view more but don’t make them

Rock ’n Roll Bride

SOCIAL MEDIA

Easy to share

Easy to pin

Take the time to post it properly

HAVE A LONG TERM PLAN

Be realistic about the time it takes to make progress and the time you have to put into it.

WORDPRESS FOR PHOTOGRAPHERS

@melissarachlove@melissalove