Picture: Dr. Jens A. Hartmann ©

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What are the benefits for having a SWOT strategy workshop

Understanding your Unique Selling Point / DNA by uncovering the Strength, Weakness of the

whole organization and each single department, business unit

Understanding the Opportunities and Threats by considering the socio-economical, geo-political and

technological drivers

Focusing on own capabilities and not on copying and pasting competitors

Alignment and commitment of all departments to the SWOT Strategy

Flexible adaptation of the Strategy to any external / internal changes

Sound and lean translation of the Strategy into Action throughout the whole organization

Strong evaluation process based on clear criteria

Setting the right priorities and efficient resource allocation

Clear focus and action planning

Unleashing the full potential and building a strong consistent Brand Awareness

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SWOT analysis procedure: to better understand what is your core DNA and to define a clear growth strategy

We want to…

We want to…

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IdentificationEach department defines their top 5:StrengthWeaknessesOpportunitiesThreats

Mechanical consolidationEach representative of the department explains their top 5 Strength Weakness Opportunities Threats

The MD or CEO designs a communication plan to prepare the departments for the strategy workshop.

Group discussion within the department about their own SWOT based on validated data

The Moderators and the group define how they want to work together during this workshop

Moderated discussion for each department and dimension (SWOT)

Content consolidation of Strength Weakness Opportunities Threats

Each aspect of each single dimension needs a justification

The group has to 100% agree to each single aspectThe reason why it is important and why it should stay on the list will be recorded

20 1 3

Evaluation of the SWOT Combining consolidated S, W, O, T to SxOx, SxTx, WxOx, WxTx

Determination of key driversWeighting key driversRating SO, ST, WO, WTSummarization / grouping

The group has to define the drivers (socio-economical, geo-political, technological)Each drivers gets weightedThe group defines the cut off criteriaThe group decides the rating

Determination of the top 5 Strength, Weaknesses Opportunities and Threats

Clarification process Re-aligning Teambuilding process

Clear commitment to follow the rules

Creating a trusted and productive working environment

Based on clear figures and facts a strong fundament will be created

Constructive andenabling discussion

Every participant as to agree to it

Clear commitment Prioritization Redefining, clarification

process

The group defines key drivers

Each driver has his weight Each combination SO, ST,

WO, WT will be assessed according to the key drivers

Clear cut off criteria will be determined

Concrete and actionable strategy

Example of a project design for a SWOT strategy workshop

Strategy

Workshop day 3Workshop day 2Workshop day 1Preparation

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Dr. Jens Alexander HartmannHartmann Executive Consulting

ContactStreet: Auerhahnbalz 23ZIP: 14169 Berlin Country: GermanyTel.: +49 30 88669809 Mobile: +49 176 34520829 eMail: j.hartmann@hartmannconsulting.euHomepage: www.hartmannconsulting.eu

Dr. Hartmann is an International Senior Executive Consultant with over 25 years experience in senior leadership positions and in consulting.

As a trusted advisor he helps Fortune 30 and SME organizations to evolve their full potential.

His main areas of focus are: Corporate StrategyStrategic HRTalent and Leadership DevelopmentCultural Assessment and TransformationExecutive Assessment Executive CoachingSelectionEmployee and Customer Engagement Employer Brand