Group 03

Group MembersName. Roll No.

Agnel Joseph N 6011Nikhil Kunder 6040

Prathiba Chaturvedi 6026Nikita Kothari 6003Sneha Marar 6054

INTRODUCTION

History(Pioneers Loughhead Brothers, Glen L. Martin)

Significant Landmarks

1940’s - Skunk Works

1945 - B-29 Heavy Bombers

1959 – Lockheed’s Agena

"Houston, Tranquillity Base here. The Eagle has landed."

1984 - Manned Maneuvering Unit (MMU).

1990 - SR-71 – 3451.72km/h

Vision Statement

“Do What's Right”“Respect Others”“Perform With

Excellence”

Strength Opportunity

ThreatsWeakness

SWOT Analys

is

STRENGTH

• National & Global Operations

• LMT's Strong Product Portfolio

• Customer Base Stability

• Barriers to Entry Government

WEAKNESS

• Low Price Approach• Concentrated Buyers• Government Contracts

OPPORTUNITY

• Defence Spending• Terrorism Risk

THREATS

• Isolationist Mentality• Volatile Commodity Prices• Boeing Strike• Defence Spending

Matrix Organization Structure

POLITICAL

• Lobbying for Contracts

• Political Donations• Influence on Policy

Decisions• Merger & Subsidies

ECONOMIC

• Market Scope:– 80% Business with US. (26% Air Force, 19%

Navy, 10% Army, 16% Civil Government / Homeland Security, 7% other)

– 16% International Customers– 4% Domestic Commercial Customers

• International Customers

SOCIAL & ENVIRONMENTAL

• Toxic Waste Materials

• Racial Discrimination

• Strikes

LEGAL

Lockheed Martin is no stranger to litigation and controversy.

Technology(Where do we begin?!)

CONCLUSION

• Restraint over Massive Power.

• Diversity!• Massive Opportunity in IT

Solutions & Homeland Security & Transportation.

• Following Acquisition Spree!